Focus sur Dusit Thani, un magnifique hôtel situé aux Maldives – plus précisément sur Mudhdhoo Island dans Baa Atoll. Inauguré en septembre 2012, ces structures exotiques de grande qualité se marient à la perfection avec le paysage paradisiaque. Plus d’images de ce lieu dans la suite de l’article.
Did you know that 75% of the companies do not optimize email for mobiles yet? With 43% of the people now reading and responding emails through mobiles -- a figure that is expected to hit 50% in 2013 -- coupled with the fact 97% of the people view emails once, it becomes clear marketers should design emails to render properly on mobile devices.
Check out this infographic that's packed with charts and graphs that share how mobile is permeating the email experience.
Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to apply the Watson technology to improve measurement of ad effectiveness and media planning.
"There's lots of information and data in the public domain that the average practitioner … typically isn't taking advantage of and Watson would use all of this information to come up with the best possible answer," said Randall Beard, global head, Advertiser Solutions at Nielsen.
A 26-year-old media planner....asks questions like, 'Who are my best prospects in the telecom category?' and 'How much should I budget for next year,'" said Mr. Beard. Using Watson, that media planner could tap into data she might normally ignore.
Racontant l’histoire d’un oiseau frileux cherchant de la chaleur auprès d’un porc-épic somnolent, le film « Pig Box » est une sympathique vidéo d’animation. Réalisée par Ta-Wei Chao et Tsai-Chun Han, cette création rafraîchissante est à découvrir en vidéo et en images dans la suite de l’article.
The company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view.
The company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view.
Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the retailer? It attempts to do so with this follow-up spot, "Big Gas Savings," which features some big-gas humor indeed. It even features the same family from "Ship My Pants," and once again the kid gets the best line. (In the earlier spot, he blurted out, "I can wait to ship my pants, Dad." Here, he shouts, "Dad, look at that big gas truck!") It's not quite as funny as the original, perhaps, but it seems destined to get similarly big-gas numbers on YouTube.
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Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cameron Hoelter
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Agency Producer: Leesa Murray
Photographer: Garry Owens
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe
French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those 17 Grand Slam singles titles). Today at 11 a.m. ET, at a practice session for the French Open, Tsonga will take on an actual automaton, which will try to hit shots past the world's eighth-ranked player based on tweets supplied by fans as part of a promotion for banking giant BNP Paribas (and agency We Are Social).
Fans visiting the Tweet & Shoot site can log in with Twitter and drag and drop tennis-ball icons to set up virtual shots, which are then encoded as hashtagged tweets which the on-court bionic Borg will decipher—and then spit out a real ball for Tsonga to hit. Users are also encouraged to include messages of encouragement to Jo-Wilfried, who has never won a Grand Slam event. Forty fans chosen by BNP's social communities are guaranteed to have their shots included at Tsonga's session with the robot. The rest will be picked at random from among the tweets. Folks with no lives whatsoever can check out Tweet & Shoot's streaming coverage of the event at the link above. Maybe the bot will blow a fuse, leap over the net and swat Tsonga like a fly.
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Salsicha (ou hot dog) é um item comum no cardápio dos norte-americanos, especialmente crianças. A ideia da busca por salsichas livres de hormônios e outros remédios em nome de uma alimentação saudável não deixa de ser paradoxal, mas possível segundo a marca de carnes Applegate Farms.
Na série de comerciais What’s in your hot dog?, vemos algumas mães preocupadas em oferecer a tal alternativa saudável para sua família, interagindo com bovinos sobre o excesso de drogas presente nas carnes em geral. Diferentemente de Mad Sausage, que é muito mais incisivo ao pregar o vegetarianismo com cenas de violência contra os animais, estes comerciais focam no humor para vender carnes que, eles garantem, são orgânicas e naturais.
O resultado é interessante e diverte. A criação é da Taxi de Nova York.
Post originalmente publicado no Brainstorm #9
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URL: http://www.dont-skip.be/video.html
Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels, Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman, Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville
2186, c’est le nombre de morceaux de sucre qu’il a fallu à l’artiste Chris Naylor pour composer cette création représentant Londres. Imaginée pour célébrer le 10ème anniversaire du Museum of London Docklands, cette création insolite est à découvrir en images et en détails dans la suite de l’article.
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Brazil, say hello to Mother.
The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first office there being in Argentina.
Brazil, say hello to Mother.
The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first office there being in Argentina.
Anthony Del Monte
A recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true -- small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account. The big-client relationships go instead to the larger agencies because of their perceived ability to marshal resources (read: manpower), when there's a need for multiple services.
This is site is run by Ogilvy & Mather Art Director Pakko during ungodly late night hours. Wanna know more about him? Visit his portfolio site by jumping to www.pacodelatorre.com.
