Le boxeur ukrainien Wladimir Klitschko, actuellement acteur majeur des revendications à Kiev, s’engage dans le combat contre l’illettrisme. Cette opération, avec un site conçu à l’occasion par l’agence Jung von Matt, propose de découvrir le sportif réalisant une typographie à l’aide ses poings trempés dans la peinture.

TBWA\Greater China is launching its first ever “Young Bloods” program — sort of like the agency’s version of Young Glory or Young Guns — as part of its global talent initiative.

The agency describes Young Bloods as “a fully immersive creative competition whereby successful candidates work alongside members of the agency’s creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.”

TBWA’s Young Bloods program began back in 2001, the brainchild of TBWA’s Worldwide Creative Director, John Hunt. “The programme is special because it’s not an internship,” explains Hunt. “The idea is so bloody simple – we just drown the talent with creative opportunity to do real work. It’s the only way to inspire and nurture the best young talent available. The Young Bloods release a lot of energy throughout the agency as well as offer a fresh perspective on our client’s brands. Often we learn as much from them, as they learn from us.”

TBWA/Greater China began the recruiting process near the end of 2013, working closely with The One Club in China to review potential candidates. The agency received submissions from all over China, and made a final selection of three young creatives: Jing Li, Xujia Niu and Guo Giang. This September, the submission process will begin all over again.

TBWA/Shanghai partnered with P.I.G. China to create an online film promoting the venture, which you can view above. It’s a strange one. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Nick Ferrari, LBC 97.3's breakfast show presenter, is up against the newest presenter of BBC Radio 4's 'Today' programme, Mishal Husain, for the title of Radio Broadcaster of the Year at the Broadcasting Press Guild Awards.

 

“Sport Doesn’t Care” is the platform behind 72andSunny’s and Worldwide Paralympic Sponsor Samsung’s new campaign, showing that no matter who you are, your excuse doesn’t matter in the world of athletics.

The 90 second spot from 72andSunny Amsterdam, dubbed “What’s Your Problem? Sport Doesn’t Care,” features paralympic athletes Jessica Gallagher (alpine skiing), Seung-Hwan Jung (ice sledge hockey), Katarzyna Rogowiec (cross country skiing and biathlon), Anna Schaffelhuber (alpine skiing), Evan Strong (snowboard cross), and Greg Westlake (ice sledge hockey). These paralympians share their problems, such as “I am not a morning person,” “It’s so cold,” “Side wind. I don’t like it.” I hate the rain,” and “I’m too tired” and other problems any athlete might face, followed by the “Sport Doesn’t Care” message.

“Conversations around the Paralympic Games tend to focus on disability over athleticism,” explains Younghee Lee, EVP/global marketing, IT & mobile at Samsung Electronics. “As a brand with a passion for sport, Samsung aims to make the dialogue more empowering, focusing on the courage and performance of athletes and encouraging participation.”

Australian alpine skiier Jessica Gallagher expressed excitement at being involved in the campaign. “I think that Samsung’s commitment to the Paralympic movement is incredibly important. It calls much-needed attention to the fact that we as Paralympians are really not different from our Olympic Games counterparts — we work just as hard and want to win just as much,” she said. “I ski the same as any Olympian, I just use adaptive equipment to help negate my vision loss. Whether you’re a top athlete or a young child just starting out, sport doesn’t discriminate.”

The spot follows on the heels of a kickoff manifesto spot which launched February 20th, with a third spot in the series set for release on March 7th. Stick around for the manifesto spot after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Dans le cadre d’un concours Fubiz et de la sortie du film The Grand Budapest Hotel, nous vous proposons une compilation des meilleures affiches alternatives des films de Wes Anderson. Des illustrateurs se sont amusés à remanier les affiches de Moonrise Kingdom, Fantastic Mr Fox, Rushmore, et bien d’autres encore.

Détails ci-dessous pour gagner l’un des 5 livres de The Wes Anderson Collection.

Moonrise Kingdom by Sam Larson.

The Royal Tenenbaums by Conception Studios.

Moonrise Kingdom by Brandon Schaefer.

Moonrise Kingdom by Forest Knauff.

Moonrise Kingdom by Forest Knauff.

Rushmore by Andres Lozano.

Fantastic Mr Fox by Andres Lozano.

The Life Aquatic by Andres Lozano.

Moonrise Kingdom by Authorial Minimalist Posters.

The Darjeeling Limited by British Indie.

Moonrise Kingdom by British Indie.

Fantastic Mr Fox by British Indie.

Rushmore by Christopher DeLorenzo.

The Life Aquatic by Ojasvi Mohanty.

The Grand Budapest Hotel by Peter Strain.

Moonrise Kingdom by Ibraheem Youssef.

Fantastic Mr Fox by LCArts Film Lounge.

Moonrise Kingdom by Matt Needle.

The Grand Budapest Hotel by Lou.

The Royal Tenenbaums by Lou.

The Darjeeling Limited by Lou.

// Détails du concours Fubiz avec Wes Anderson

Pour gagner et recevoir l’un des 5 livres de « The Wes Anderson Collection » par Matt Zoller Seitz (valeur unitaire : 40 euros), il vous suffit de suivre et de RT l’article sur le Twitter Fubiz et rejoindre la page Facebook Fubiz en laissant un commentaire sur cet article. Date limite : jusqu’au 2 mars 2014 à minuit. Les gagnants seront tirés au sort parmi les participants.

Ladies? You wear sneakers to bed right? Partners of ladies, you love when she kicks the covers off and reveals her new Reebok Skyscape kicks, right? Well, apparently, the folks over at DDB New York do and they've snagged international supermodel Miranda Kerr to show you just how sexy wearing shoes to bed (and into the shower) can be.

And this wouldn't be a campaign featuring international supermodel Miranda Kerr if there weren't a TV commercial which voyeuristically drools all over Kerr as she returns home from a run, strips off her top, wriggles out of her thong-style panties and climbs into the shower.

Yup, another frustrated creative's wet dream in action.

In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the new spokesman says lots of self-evident stuff to make the point that Hotels.com is the obvious choice for booking rooms.

A 60-second spot finds the Captain sauntering through a swanky resort, noting, among other things, that, "'All you can eat' is a hotel policy that allows you to eat all that you can," "the hotel pool is usually filled with water" and "gym is short for gymnasium." Ultimately and inevitably, he notes: "The best dot-com for booking hotels is Hotels.com. It's on the Internet."

Skinny, bearded and clad in silly military/bellhop garb (plus the occasional swimsuit hiked up to his navel), Captain Obvious is played by little-known actor Brandon Moynihan, who gives a solid performance. The spot is well shot and directed by Stacy Wall, who lensed this year's Super Bowl ads featuring Tim Tebow for T-Mobile and Ellen DeGeneres for Beats Music.

The potential problem is that this is not a one-off commercial, but an entire campaign, complete with print, online and radio. The one-joke approach is deftly handled, but I grew fidgety before the spot finished. And I wasn't phoning room service for more.

For me, Captain Obvious is worth a watch once or twice, but—like any ostentatious and irritating hotel guest—risks overstaying his welcome.

-OgilvyOne Worldwide has promoted its London ECDs, Emma de la Fosse and Charlie Wilson (pictured above), to joint chief creative officers of Europe, Middle East and Africa, effective immediately.

-WPP Digital is investing in and partnering up with content marketing platform, Percolate. link

-SapientNitro has promoted Marcelo Tripoli, former head of its Brazilian branch, to regional CCO and digital agency executive while also welcoming Raffael Mastrocola as VP/managing director in Brazil.

-Y&R, with the aid of sister WPP agency VML, has launched a new, Nashville-based innovations lab dubbed Y&R Moonshop. link

-Apple has once again topped Fortune‘s list of world’s most admired companies. link

 

New Career Opportunities Daily: The best jobs in media.

YouTube star Ryan Higa takes some well-aimed shots at the college experience with this Honest College Ad video.

He's a little confused about which college experience he's targeting, though. The name of the fake college (EveRy) and the video's tone and aesthetics are a send-up of diploma mills like ITT Tech and DeVry, where annual costs are closer to $25,000 than $56,000. Higa's description more closely matches the pitfalls of a state university.

And while it takes him a little too much time to parody an ad genre that's typically shorter than a minute, he covers an admirable amount of ground and calls out many of the most frustrating aspects of the debt-accumulating process required to graduate. And it's clearly resonating with young viewers. "It would be funny," notes one YouTube viewer, "if it weren't so true and depressing.?"

After spending barely nine months at Droga5 New York as head of interactive production, Robert Valdes has left the agency, sources confirm. Valdes, you may recall, joined David Droga & crew after a four-year stint as head of production at TBWA\Chiat\Day NY, where he worked on several projects for accounts including Absolut and Jameson. Where’s he now, you ask? Well, Valdes just so happened to join up with his fellow former Chiat NY colleague, Mark Figliulo, who launched his Figliulo&Partners shop last year. Valdes is in familiar territory at F&P, where he has assumed the role of partner/head of production.

As for Droga5, our sources tell us that the agency is planning to replace Valdes, though no timetable has been set as far as we know.

New Career Opportunities Daily: The best jobs in media.