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BMW: Matchbox Gearbox


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“The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series.”

Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group

Stihl Leaf Blowers: Nacklebell, Lumbiddie, Fudwick


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“Incredibly powerful, surprisingly quiet.”

Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Matthew Barnes
Art Director: Martin Schlumpf
Copywriter: Ryan Whitelaw
Photographer: Paul Shiakallis
Retoucher – Remmert Steyn

Kerozen: Breeding Ground For Ideas


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Advertising Agency: Kerozen, Rennes, France
Digital creative: Jean-Charles Debroize
Photographer: Raphaël Auvray

Pre-emptive strike

Move your money.

From Adbusters Blog


When the G8 meet in Chicago in May, it will be a major moment of truth for the global economy.

Already there are all sorts of ideas percolating – Robin Hood tax, banning high frequency flash trading, a true cost economy, bio-economics – that will lead to reform of the global financial system.

But in the meantime there is something we can all do to set the stage for #Occupy Chicago, and that is the personal action to move our money away from the big banks.

It’s easier than you think. You find the credit union in your town or city that you like. You make an appointment. You tell them, “I would like to leave my bank and join your credit union.” They say, “you got it, we'll take care of it.” It will be the most pro-active hour of your week.

On February 1st if you haven’t already taken the opportunity, join these Canadian rabble-rousers to move your money.

Move Your Money Day Canada: February 1 / Move Your Money Project

PETA, Anjelica Huston Go After CareerBuilder for Chimp Ad


Anjelica Huston, writing on behalf of People for the Ethical Treatment of Animals, has fired off a letter to CareerBuilder CEO Matt Ferguson asking the company to cease use of the great apes in advertising

Shops Begin the Year With Layoffs

MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this mean for the industry?

Olympikus: Dreams


“This is the decade of sports. Let’s make Brazil the nation of our dreams.”

Advertising Agency: DCS, Brazil
Creatives: Mauricio Oliveira, Eduardo Boldrini, Diego Wortmann, Samir Arrage
Creative Directors: Roberto Callage, Grace Meurer
Production Company: Paranoid/Brazil
Director: Carlos Manga Jr.
Producer: Ana Paula Luce
Account Executive.: Leticia Peroni, Camila Roveda
Planning: Gustavo Zilles
Media buyer: Vera Peres
Client Executives: Pedro Bartelle, Márcio Callage, Ana Hochscheidt, Larissa Pedroso, Débora Gentil
Photography: Lito Mendes da Rocha
Editor: Alex Lacerda
Post: Tribbo Post
Sound: A9

Alpen: Bung It In The Microwave



Advertising Agency: BBH, USA
Creative Director: Marc Hatfield
Strategic Business Lead: Nick Stringer
Copywriter: Ed Cole
Art Director: Lewis Mooney
Team Director: Luke Algar
TV Producer: Matthew Towell
Production Manager: Luke Tilbury, Sam Clark Hall
Casting Director: Sue Pocklington
Offline Edit: Cut and Run
Producer: Kirsty Oldfiled
Editor: Chris Mckay
Post Production: The Mill
Producer: Colin Oaten
Production Co: Independent Films
Director: Graham Sherrington
Producer: Tom Whitehead
Executive Producer: Jani Guest
DOP: Luke Cardiff
Marketing Director: Sally Abbott
Senior Brand Manager: Hannah Blackburn

RBS: Let’s Get Behind Scotland


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“Let’s get behind Scotland
We’re offering our current account customers a chance to win once-in-a-lifetime rugby rewards. Find out more at rbs.co.uk/scottishrugbyclub. Terms and conditions apply. Love Rugby. Join the Club.”

Advertising Agency: M&C Saatchi, London, UK
Art Directors: James Miller, Andrew Long
Photographer: Morgan Silk
Production Company: Locate Productions
Stylist: Lisa Dredge
Photographers Agent: Vue Represents

Bertucci’s Hires SapientNitro as Part of Overhaul of the Restaurant Brand

"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.

The Rot at Apple’s Core Could Sicken Consumers — and Its Business


Perhaps many Apple aficionados are prepared to strike a Faustian bargain -- vague tugs of guilt in exchange for the coolest stuff ever -- but some will not. The backlash is no doubt under way.

Super Bowl 46: Comercial de banco só serve para a pausa do banheiro

Para provar que seu serviço e atenção ao cliente é prioridade, o FirstBank comprou 30 segundos no intervalo do Super Bowl só para permitir que os espectadores façam sua pausa para o banheiro sem perder nenhum outro comercial incrível da noite.

Se você for maldoso, pode dizer que o banco gastou tudo na veiculação e não sobrou nada pra produçao (e ideia).

A criação é da TDA_Boulder.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Dan Abrams on Profitability, a New Food Site and Impending Fatherhood


TV host. Entrepreneur. Friend of David Zinczenko. Acceptor of Andrew Breitbart. Dan Abrams has packed a few New York media lifetimes into his 45 years.

Forget Twitter. Play Super Bowl Bingo During the Game

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If you need yet another thing to do while watching the Super Bowl, check out Super Bowl 2012 Bingo from Sharethrough.


Super Bowl 46: Audi apresenta uma festa de vampiros

A Audi sempre tem bons filmes para o Super Bowl, e nesse ano a marca entra na onda atual dos vampiros. E é claro observar que as referências mais óbvias da paródia são da série “Crepúsculo” e “True Blood”.

O comercial, com um apelo global sem diálogos, promove a capacidade do Audi S7 em transformar o a noite em dia.

A criação é da Venables Bell + Partners.

Brainstorm9Post originalmente publicado no Brainstorm #9
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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

Procter & Gamble Co. plans to eliminate around 1,600 "overhead" or non-manufacturing positions, including marketing roles, and is banking on digital marketing to help contain media spending long term.

Jimmy Carter Slams Attack Ads — 32 Years After Doing Them Himself


Jimmy Carter says back in his day, politicians didn't go for all this negative campaigning. Perhaps he needs a history lesson from Newt Gingrich.

Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K


After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers who've committed $25,000 to buying products such as promoted tweets and trends.

Twitter to Roll Out More Brand Pages for Advertisers That Have Committed $25K


After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers that have committed $25,000 to buying products such as promoted tweets and trends.

Study: Only 1% of Facebook ‘Fans’ Engage With Brands


"Facebook doesn't really differ from mass media. It's great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."