First Look Abandons Plans to Publish The Racket After Matt Taibbi’s Departure

First Look Media laid off nine employees hired for the online magazine, which was going to be led by Mr. Taibbi, a writer critical of Wall Street.



Sid Lee Adds Four Creative Hires

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The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter Dana Tiel.

Michelitsch arrives from boutique design agency RoAndCo, where she has served as a senior designer since January of 2013. She established herself as a founding member of Graz, Austria-based design studio En Garde before moving back to New York in 2011 to pursue freelance work for Sagmeister & Walsh and Pentagram Design, where she was responsible for “handling a variety of branding, illustration and art direction projects over the years.”

Azcarate arrives from M&C Saatchi, where she served as an associate creative director. Her work has been recognized with a variety of awards, including Webby Awards, D&AD, Eurobest and Epica. She has also held art director positions with Johannes Leonardo in New York, and Happiness Brussels and Anouk & Company in Belgium.

Gidoin joins Sid Lee from Leo Burnett New York, where he arrived in early 2013 as a senior art director. Prior to that he spent around four years serving as an interactive art director for Leo Burnett in Milan. A 2009 graduate of Oslo’s Westerdals School of Communication, Gidoin has been named to one of the top 16 young creatives in the world by Young Guns for two consecutive years.

Tiel joins Sid Lee from Grey New York, where she has served as a copywriter since arriving in 2012. She previously served as a copywriter at SapientNitro. A 2011 graduate of New York’s School of Visual Arts, she has earned a Cannes Young Lion Award, in addition to multiple One Show awards, a Clio, an international Andy and an ADC Young Gun Award.

New Career Opportunities Daily: The best jobs in media.

TBWASingapore Explores the Real Dollhouses of Airbnb

When TBWA won Airbnb back in September, we were very curious to see what sort of work the agency would do for its client.

It’s fair to say that Airbnb’s campaigns to date have differed dramatically, and the latest from TBWA’s Singapore office is no exception. Pereira & O’Dell’s May ad was a simple collection of landscapes and interiors while VCCP’s work from earlier this month told an animated version of a Cold War story.

The most impressive fact about the new TBWA spot? It was shot in one take and without any form of computer-generated imagery. It’s a beautiful day in this neighborhood:

The release tells us that the work was inspired by real-life Airbnb listings ranging from a “fairytale gingerbread house” (California, of course) to a surprisingly wide selection of treehouses.

Credits and behind the scenes clip after the jump.

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New Career Opportunities Daily: The best jobs in media.

Watch the Newest Ads on TV From Intel, Apple and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, DirectTV unveils its latest ad featuring Rob Lowe — this time opposite Skinny Rob Lowe — while Jimmy Fallon and Justin Timberlake show off the iPhone 6’s gaming capability, and their smack talk. And, in a plug for Intel’s technology, an impressed Jim Parsons mistakenly thinks a flight attendant is directing a plane to Mars. (Beth Snyder Bulik has the scoop on the ‘Big Bang’ star’s endorsement.)

Continue reading at AdAge.com

Spaceship Posters by Rixx Javix

Voici une série de vaisseaux spatiaux inspirée de l’univers de Eve Online, un jeu en ligne multijoueurs dont l’histoire se déroule 23000 années dans le futur. Réalisée par l’artiste basé en Pennsylvanie Bryan Ward, alias Rixx Javix, la série complète est à découvrir ici.

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W+K Portland Launches First Work for Weight Watchers

W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April.

In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (whose latest work featured Jessica Simpson), instead going for a universal theme of “eating your feelings.” The ad, entitled “If You’re Happy…” is set to an adaption of the popular children’s song “If You’re Happy And You Know It” by Tony Babino. “If you’re happy and you know it, eat a snack,” he sings at the beginning of the spot over shots of people happily enjoying ice cream, burgers and cake. Around 15 seconds in the tune changes to “If you’re sad…” and later on to such feelings as “bored,” “lonely” and “sleepy” before finally ending with “If you’re human and you know it, eat your feelings, eat a snack” and ending with the tagline, “Help with the hard part” before finally showing the Weight Watchers logo.

It’s an interesting tactic, tapping into the insight that people associate eating with all types of emotions rather than relying on a celebrity endorsement, which seems to be the standard for the category. W+K seems to be banking on the empathy and relatability of the message being more persuasive than association with celebrity.

According to The New York Times, the ad will “be introduced broadly on Sunday” with an emphasis on “programming apt to draw multiple members of a household” like “the midseason finale of The Walking Dead on AMC on Sunday and the season finale of The Voice on NBC on Dec. 15.” The ad will also “appear widely in cinemas,” which Lesya Lysyj, president of Weight Watchers in North America, told The New York Times “…is great because you’re sitting there with your huge thing of popcorn.”

“We’ve never actually said that weight loss is easy, but when you use celebrities and show before-and-after photos, what you’re doing is kind of implying that it is easy,” she added, explaining the move away from celebrity endorsements.

New Career Opportunities Daily: The best jobs in media.

'All About That Baste': A Million Ways to Go Viral With Holiday Themes This Week


There are countless ways to get into the holiday spirit, and this week’s Viral Video chart, based on Visible Measures data for the week that ended Sunday, is filled with some strange examples.

Five of this week’s ten entries are either Thanksgiving- or Christmas-themed, and some are pretty different from your typical holiday tidings. A new Poo-Pourri campaign called “Even Santa Poops,” got more than 2.8 million views in its first week online; a communications agency called Greenroom Communications posted a music video parody, “All About That Baste,” that picked up more than 2.7 million views; and “Do They Know It’s Christmas?”, a new version of the 30-year-old Band Aid single, landed on the Viral Chart after picking up more than five million views this week. (Visible Measures doesn’t usually include music videos on the Viral Video Chart, but made an exception for the Band Aid non-profit.)

After a monster debut, meanwhile, Sainsbury’s World War I-themed Christmas spot tacked on an additional 3.2 million views this week (amid continuing controversy over using even a historical lull in bloody trench warfare to sell a retailer). A new campaign from Foot Locker, “Week of Greatness 2014,” which is tied to Foot Locker’s annual feast of sneaker releases, ran up more than 8.6 million views since its debut.

Continue reading at AdAge.com

Geico: Push it

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director / Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
Vfx/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer: Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske 
Producer: DeeDee Ray

Disneyland Paris Careers: Real job, 3

Making dreams come true is a real job.

Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014

Disneyland Paris Careers: Real job, 2

Making dreams come true is a real job.

Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014

Disneyland Paris Careers: Real job, 1

Making dreams come true is a real job.

Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014

Sony "Script to Screen," (2014) 1:00 (USA)

What is this an ad for? Oh, if only they mentioned the brand name a few more times. Calm down there with your smugness, SONY. We get it, you make a lot of stuff.

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Commercials: 

Greene King IPA "King Snare" (2014) 2:00 (UK)

Noted jazz drummer Steve Noble does a one-take improvised drum solo. King Snare for Greene King IPA. Just awesome.

Country: 

Commercials: 

The Polaroid Calendar

Le Poladarium 2015 est un calendrier détachable publié par les éditeurs allemands Seltmann + Söhne. Il réunit une sélection de 365 Polaroïds pour chaque jour, indiquant les informations du photographe derrière la photo. Une technique d’impression de très bonne qualité sur un papier brillant, le tout présenté dans une belle boîte, à découvrir.

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Spotify Discloses Revenue, but Not Its Future Plans

The privately held music streaming service said it had about $1 billion in 2013 revenue, and $80 million in net losses.

Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas

TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover.

Yes, the agency plans to interview the top candidate over two days in Las Vegas.

“There’s only so much you can learn about an applicant over the course of an hour-long interview,” says the agency. “Which is why TDA_Boulder is taking a new approach to hiring an art director—bringing you along on our two-day holiday party in Las Vegas. Given that Vegas has a tendency to bring out the best (and worst) in people, it’s the perfect proving ground for anyone who’d like to work at TDA.”

The invitation to apply (see below) is styled like a fingerprint card for the Clark County Sheriff Dept. You can apply at tdaboulder.com/contact by Dec. 3. TDA will then conduct interviews via Skype to select one candidate for the trip, beginning Dec. 7.

“Airfare, food, lodging, golf and/or spa included. Work not included. Hanging included. Bail not included,” says the agency.

Zach Galfianakis need not apply.

CREDITS
Agency: TDA_Boulder
Art Director: Austin O’Connor
Copywriter: Dan Colburn
Creative Director: Jonathan Schoenberg



W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S.

Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger, and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland icons—Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch.

W+K recently took the clock—which thematically ties into the “Portland Is Happening Now” campaign—to Seattle and Vancouver for tourism events in those cities. Every hour on the hour, hand-painted, wood-carved miniatures appear when the clock chimes. The events also featured “Portland-themed surprises, like coffee and donuts, a poet reading, a comedian performance, a tax-free tea party and naked bike riders,” the agency says.

The clock is 24.1 feet tall by 9.5 feet wide and weighs more than three tons. W+K is now looking for an indoor location in Portland to house the clock through the winter months. Check out more images below, all courtesy of the Portland Oregon Visitors Association/Travel Portland.

CREDITS
Client: Travel Portland
Project: “Portland Is Happening Now”

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Antony Goldstein / Jeff Gillete
Copywriter: Becca Wadlinger / Jared Elms / Ian Fairbrother
Art Director: Nate Nowinowksi
Designer: Patrick Nistler / Cassandra Swan
Media Team: Wieden + Kennedy
Interactive Strategy: Jocelin Shalom
Media/Comms Planning: Stephanie Ehui
Strategic Planning: Lisa Prince
Account Team: Ken Smith / Kristin Postill
Production: Byron Oshiro / Kristin Holder / Heather Hanrahan
Project Manager: Danna Dolich / Shannon Hutchinson
Studio Manager: Abby Marten
Executive Creative Directors: Joe Staples / Mark Fitzloff

Event Partners
Social Agency: Edelman Digital
Public Relations Agency: Lane PR
Digital Agency: Rally Group
Event Producer: Sue Cool

Design & Construction Team
Project leader and metal sculptor: Nicolas Gros (Nico),
Chainsaw carving: J. Chester Armstrong
Clock and gears design development / consultant: Laurent Worme
Microprocessor and pneumatic consultant: David Butts
Electronic consultant: Mark Keppinger
Welder: Cameron Visconty
Lead Carpenter: Matt Sykes
Fabricator: James Harrison
Lighting and carpentry assistant: Julia Zell
Carpenter: Dave Laubenthal
Sign paint: Ardis Defreece
Miniatures and Clock Face Painting: José Solis



Geico: Push it

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director / Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
Vfx/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer: Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske 
Producer: DeeDee Ray

Geico: Push it

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director / Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
Vfx/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer: Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske 
Producer: DeeDee Ray

Harley Davidson: Ear

Music to your ears.

Advertising School: Brother Ad School, Santo Domingo, Dominican Republic
Copywriter: César Salcedo
Art Directors: Hugo Quezada, Sara Paz
Illustration: Reison Vasquez
Published: September 2014