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Sep 03

Volkswagen: The Moose is loose

Posted in: Today's Chili

“Adaptive lights from Volkswagen. Be ahead of dangers.”

Advertising Agency: TRY, Oslo, Norway
Creative Director: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
CGI: Thomas Bråten, Ole Jakob Skattum Bø
Photographer: Sigve Aspelund


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Sep 03

The one that kills the sour. Nirma Shudh Salt.

Posted in: Today's Chili

Advertising Agency: Taproot India, Mumbai, India
Art Directors: Santosh Padhi, Pranav Bhide
Copywriters: Santosh Padhi, Chintan Ruparel
Illustrator: Pranav Bhide

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Sep 03

Lewis and Hamilton building their own formula one viral video

Posted in: Today's Chili

The 2 famous formula one drivers are without team to help them buiding their own car!

Advertiser: Vodafone UK

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Sep 02

Rockfish Taps Two PG Execs to Open Cincinnati Office

Posted in: Today's Chili
Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.
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Sep 02

Samsung revela primeiro comercial da Galaxy Tab

Posted in: Today's Chili

Samsung Galaxy Tab

Depois do teaser, a Samsung revelou o comercial que mostra muito mais de sua Galaxy Tab.

É só uma pena que o filme seja tão expositivo, na tentativa de destacar todas as características da tablet em apenas 30 segundos.

Os comerciais da Apple para o iPad também seguem a mesma (tediosa) linha, por isso mesmo essa seria uma boa chance da Samsung já sair na frente de sua maior concorrente nesse mercado.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Sep 02

Microsoft aproveita “Double Rainbow” para promover Windows Live Photo

Posted in: Today's Chili

Double Rainbow Microsoft

A Microsoft, bem espertinha, chamou o Double Rainbow Guy para promover o Windows Live Photo. O cara, na verdade, se chama Paul Vasquez, e diz que prefere ser chamado de “Bear”.

São dois filmes: um é que o Paul imita a si mesmo, e registra o arco-irís duplo com sua camera. E no outro, em que ele conta um pouco sobre sua vida, e diz que ter presenciado a cena que o tornou famoso – transformada em um meme gigantesco na internet – foi um momento espiritual.

Criativamente falando, os filmes não se destacam. Mas o que importa aqui é a iniciativa de aproveitar algo amplamente conhecido na internet – o vídeo original tem mais de 13 milhões de views – e de contar a história do personagem por trás do “double rainbow”, ainda que ninguém saiba explicar o que significa… “So intense! OMG!”.


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Sep 02

The Tippex Experience

Posted in: Today's Chili

Tippex Experience

Na pegada do já famoso e consagrado Subservient Chicken da Crispin. Mas diverte mesmo assim: The Tippex Experience.

Confere lá e faça você mesmo sua própria história.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Sep 02

AOL’s Armstrong: Why We Went With Google

Posted in: Today's Chili

NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citi Group analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. AOL's search revenues, a fraction of the overall search pie, are expected to decline 11.8% to $330 million in 2010, according to eMarketer.
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Sep 02

Toddler Touchscreens – Sprint Firsts in Hi-Tech Development Tools (THTV)

Posted in: Today's Chili
(TrendHunter.com) Interactive tables, iPad learning apps and mini laptops. Today we hunt: TODDLER TOUCHSCREENS – Sprint Firsts in hi-tech development tools. While usually thought of as adult-only technology, touchscreen…
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Sep 02

Sails Branded, Women Climb, Bear Hunted, Woman Deforested

Posted in: Today's Chili
div class="imageleft"a href="http://www.adrants.com/images/branded_sail_crocs.jpg"img alt="branded_sail_crocs.jpg" src="http://www.adrants.com/images/branded_sail_crocs-thumb.jpg" width="150" height="100" //a/div Who needs billboards when you can mess up the nautical landscape with branded sails? pa href="http://feedads.g.doubleclick.net/~a/vZaZv52G0FHBneYffd_5PMg4oOc/0/da"img src="http://feedads.g.doubleclick.net/~a/vZaZv52G0FHBneYffd_5PMg4oOc/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~a/vZaZv52G0FHBneYffd_5PMg4oOc/1/da"img src="http://feedads.g.doubleclick.net/~a/vZaZv52G0FHBneYffd_5PMg4oOc/1/di" border="0" ismap="true"/img/a/p
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Sep 02

Newsflash! Opera Singer Breaks Glass Through Cell Phone

Posted in: Today's Chili
div class="imageleft"a href="http://www.adrants.com/images/orange_hd_voice_opera_singer.jpg"img alt="orange_hd_voice_opera_singer.jpg" src="http://www.adrants.com/images/orange_hd_voice_opera_singer-thumb.jpg" width="150" height="82" //a/div Kinda like the idiocy of that car that can break a glass, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone connection. pa href="http://feedads.g.doubleclick.net/~a/3CRNpBEYsD2Ofte2aFHe3gmCiIU/0/da"img src="http://feedads.g.doubleclick.net/~a/3CRNpBEYsD2Ofte2aFHe3gmCiIU/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~a/3CRNpBEYsD2Ofte2aFHe3gmCiIU/1/da"img src="http://feedads.g.doubleclick.net/~a/3CRNpBEYsD2Ofte2aFHe3gmCiIU/1/di" border="0" ismap="true"/img/a/p
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Sep 02

Shoes Fly at Nike Air Show in Argentina

Posted in: Today's Chili

BUENOS AIRES (AdAge.com) -- Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers make the shoe float and fly through the air.
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Sep 02

Mess With Sasquatch, Win a Trip to Vegas

Posted in: Today's Chili
div class="imageleft"a href="http://www.adrants.com/images/messin_sasquatch.jpg"img alt="messin_sasquatch.jpg" src="http://www.adrants.com/images/messin_sasquatch-thumb.jpg" width="150" height="96" //a/div Jack Link's Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link's TV commercials. pa href="http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/0/da"img src="http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/1/da"img src="http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/1/di" border="0" ismap="true"/img/a/p
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Sep 02

My Media Week: James Whitmore, Postar

Posted in: Today's Chili
James Whitmore, managing director of Postar, mixes committee meetings on OOH measurement with a trip to Lord's and a celebrity sighting
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Sep 02

Buxton picks cricketer Cook as brand ambassador

Posted in: Today's Chili
Buxton Natural Mineral Water has chosen England cricketer Alastair Cook as a brand ambassador in a two-year deal starting next year.
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Sep 02

Am I dreaming or what? / Une ressemblance à dormir debout!

Posted in: Today's Chili


THE ORIGINAL?
Mercedes-Benz TV Commercial  – 2000
Source : Culture Pub
Agency : Unknown / Director : Ronald Krapp (Germany)		 LESS ORIGINAL :
Ford Mondeo TV Commercial – 2002
Source : Cannes Archive Online,
Agency : Ogilvy & Mather (United Kingdom)


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Sep 02

Sexy stewardess in bikini for an aircraft wash viral video

Posted in: Today's Chili

A Russian airplane company has released an interesting video of their crew washing their fleet in bikini...

Advertiser: AbnaNova

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Sep 02

Sony Wants to Know if You’re Still A Virgin

Posted in: Today's Chili
div class="imageleft"a href="http://www.adrants.com/images/sony_virginity_hit_billboard.jpg"img alt="sony_virginity_hit_billboard.jpg" src="http://www.adrants.com/images/sony_virginity_hit_billboard-thumb.jpg" width="150" height="70" //a/div To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, "Still A Virgin?" pa href="http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/0/da"img src="http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/1/da"img src="http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/1/di" border="0" ismap="true"/img/a/p
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Sep 02

Good CMOs Facilitate Change, but Great CMOs Drive It

Posted in: Today's Chili

It is precisely the ability to lead change and to get results that distinguish the great CMO from the good CMO. There are eight critical leadership competencies that top leaders, including top marketing leaders, must have; outstanding CMOs outperform good CMOs in all eight competencies.
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Sep 02

Huggies Sees the Funny Side of Parenting in U.K.

Posted in: Today's Chili

LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded content initiative that uses well-known comedians to focus on the funny side of parenting. he U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers.
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