“Safari” divulga programa de fidelidade da Expedia

Para alguns profissionais, há aquelas viagens que eles têm de fazer e aquelas que eles gostariam de fazer. É a história de um destes profissionais que a Expedia conta em Safari, filme que divulga seu programa de fidelidade +Rewards. Com criação da agência 180LA, o comercial mira naquelas pessoas que frequentemente estão longe de seus familiares por conta das viagens de negócios, mas que ao mesmo tempo podem coletar pontos para uma viagem de lazer.

É mais um filme fofo da Expedia, que junto com a 180LA, tem conseguido manter uma certa consistência em seus comerciais, que sempre trazem boas histórias para nos lembrar que uma viagem sempre pode ser muito mais do que uma viagem.

A produção é da Skunk.

expedia

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42 Contemporary Apartment Decor Ideas – These Modern Decor Ideas are Ideal for Small Spaces (TOPLIST)

(TrendHunter.com) If you’re having trouble finding out how to design your apartment space in a way that’s functional as well as stylish then these modern decor ideas geared specifically towards apartments…

Cliff House Project

L’agence d’architecture Modscape a imaginé la Cliff House : une structure impressionnante, suspendue au-dessus de l’Océan australien, dans l’Etat de Victoria. Ce projet un peu fou est accroché à la falaise et possède des baies vitrées, donnant une vue vertigineuse sur la mer. Une extension de la nature, à découvrir plus en détails dans l’article.


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CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

(more…)

New Career Opportunities Daily: The best jobs in media.

Amy Poehler Outtakes Are Marketing Gold for Old Navy


TV might be in a death spiral, but film is not dead. That was the statement from Old Navy’s global CMO Ivan Wicksteed during his presentation on expanding the retailer’s marketing through digital content at Ad Age’s Digital Conference San Francisco. Mr. Wicksteed talked at length about how content works for Old Navy, and how he thinks content and programmatic will intersect in the future.

For the retailer’s recent campaigns, including one featuring comedian Amy Poehler, content has played a central role in its marketing and is being sought out by consumers far more than traditional advertising. Some of the content working best for Old Navy are outtakes from Ms. Poehler’s TV-commercial shoots. After his presentation, Mr. Wicksteed expanded on why Old Navy’s content with Ms. Poehler is resonating better than the TV spots she appears in.

Continue reading at AdAge.com

New ‘Genius Grant’ Winner Alison Bechdel to Write New Graphic Memoir

“The Secret to Superhuman Strength” by Ms. Bechdel, a new MacArthur fellow, has been sold to Houghton Mifflin Harcourt, which plans to publish it in 2017.



‘America’s Funniest Home Videos’ Turns 25

“America’s Funniest Home Videos” turns 25, with YouTube a surprising part of its continued success.



Wednesday Odds and Ends

-eyeball ushers in a new era of VH1 Classic (video above).

-Nike suspends contract with Adrian Peterson.

-McDonald’s names Fred Ehle as its first VP-customer officer.

-Sands China announced the appointment of Saatchi & Saatchi China as its creative agency.

-Jorge Peschiera joins Thornberg & Forester as creative director.

-San Francisco-based agency Cutwater announced the addition of Simone Nobili as creative director.

-Movement Strategy built a digital platform for national restaurant group Old Chicago’s longstanding “Beat The Leader” fan challenge game.

New Career Opportunities Daily: The best jobs in media.

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want.

One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC’s 1995 remake of Pride and Prejudice. The moment so captured the minds and eyes of the viewing public that just last year, a 12-foot-tall statue of Firth’s wet torso was erected in a British lake and summarily moistened.

Now, in a genius move, Benedict Cumberbatch, today’s No. 1 British heartthrob, has been talked into recreating the Mr. Darcy scene and is about to win a bazillion pounds of awareness for his chosen charity, the anti-cancer initative Give Up Clothes for Good.

The photographer was Jason Bell. He’s a guy whose photos you’ve seen even if you’ve never heard of him. He was the official photographer for Prince George’s christening, and you might also know him as the guy who took that picture of Kate Winslet that GQ Photoshopped into controversy back in 2003.

Boy, did he do a most excellent job capturing a grumpy wet Cumberbatch. You almost get the impression that you’ve dumped him in the lake and when he gets out he’s going to be very PUT OUT. You might also imagine that inspiration for the execution came from Cumberbatch’s recent viral Ice Bucket Challenge video, in which he got soaked in not one, not two, but three various states of undress. Or the cut shower scene from Star Trek Into Darkness, which also went viral.

It’s like a Russian nesting doll of surly wet Cumberbatches—a batch of ‘Batches, if you will. Also, we may have found something to rival cats in Internet ad stardom. Shirtless torsos of hot dudes. Also known as Cold. Hard. Abs.

The Give Up Clothes for Good campaign of getting celebrities to take off some clothes, all PETA style, is going on its 10th anniversary, and there are a bunch of other celebrities lined up to remove their clothes to celebrate this year. But who cares?



People in Japan Are Making Tiny, Adorable Beds for Their Wallets and Purses

Here’s an odd slice of weird from Japan. As seen on Japanese blogs, people are putting their purses and wallets into tiny beds before going to sleep themselves. The resulting pictures are strangely charming.

Kazuyo Matsui

TV and Internet personality Kazuyo Matsui recently made the following statement on air: “We sleep to recharge ourselves, don’t we? Well I believe that if we don’t let our purses and money sleep and recharge, they won’t have any power.”

This has inspired several people to start photographing their tiny little sleeping money holders in the hopes that the next morning their wallets or purses won’t be tired, and perhaps good luck will follows the.

If you’ve got a little extra cash in your pocket, and you’re not really feeling the DIY thing, you can order one of these restful creations from Matsui’s blog for ¥2,800 (which is about $26). Take a look below at some of these perfect little sleepy bundles of Yen.

Via Rocket News 24.

Sleepy guy. But that poor little iPod left out in the cold!

Butterflies and floral patterns inspire wealth, apparently.

But real flowers might just inspire more.

This is probably what Donald Trump’s wallet sleeps in.

Either that pencil is huge, or that wallet is tiny.

For the woman with several different options:



Nike Reverses Course, Suspends NFL Star Adrian Peterson


Just hours after the Minnesota Vikings reversed course and barred star running back Adrian Peterson from the team amid allegations of child abuse, Nike did an about-face as well.

The world’s largest sporting-goods maker suspended its endorsement contract with Mr. Peterson around noon in New York, about 12 hours after saying he remained a Nike athlete and that it would continue to sell his merchandise. The Vikings, under pressure from fans, sponsors and politicians including Minnesota Governor Mark Dayton and Sen. Al Franken, earlier today reversed a decision to let him play Sunday.

“Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL,” KeJuan Wilkins, a spokesman for the Beaverton, Ore.-based company, said today in an e-mailed statement. He declined to answer any further questions.

Continue reading at AdAge.com

Playing Cards With Birds Illustrations

En collaboration avec LUX Playing Cards, l’artiste et illustratrice Karina Eibatova a créé un jeu de cartes à partir de ses propres illustrations d’oiseaux et de plumes exotiques. Le jeu de cartes est intitulé « Aves » (« oiseaux » en latin) et il ne reste plus qu’un mois pour soutenir ce projet sur Kickstarter.

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Moments, o suposto app do Facebook para compartilhamentos privados

Há alguns meses, um relatório da Kleiner Perkins falava sobre uma preferência dos usuários por aplicativos que permitissem conversas mais privadas, entre um grupo selecionado de pessoas, ao invés do broadcast oferecido pelas redes sociais.

Ao que parece, o Facebook está interessado em seguir nessa tendência. Não que a plataforma não permita que você já faça isso, mas ela exige de você um bocado de disciplina para organizar todos os seus contatos em listas de amigos, conhecidos, familiares e assim vai.

Por isso que o suposto app de codinome “Moments”, que o TechCrunch diz estar sendo desenvolvido e testado pelo Facebook, chama a atenção. O app teria um mosaico com várias seções que representam algum grupo de pessoas, como família e amigos. Ao tocar em uma dessas opções, seria possível compartilhar um status ou informação apenas com eles. Seria quase como uma forma de construir listas do Facebook, só que com a dinâmica de um app, bem semelhante ao que já é feito em plataformas como WhatsApp e Viber.


App “Moments”, do Facebook, seria parecido com o app Cluster (foto)

A vantagem seria evitar aqueles compartilhamentos acidentais, que acabam mostrando para os colegas de trabalho uma informação que deveria ir apenas para os familiares, ou exibindo para os pais uma fotografia que deveria ser exibida apenas entre amigos.

O Facebook não quis comentar sobre as informações obtidas pelo TechCrunch, mas não negou a existência do app. Por ainda ser um experimento, o app pode simplesmente não ser lançado ou chegar aos usuários com um nome diferente. No entanto, se a tendência observada pela Kleiner Perkins persistir, pode ser uma interessante saída para o Facebook, como forma de manter ativa a sua base de usuários.

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How Under Armor Responded to Its Biggest PR Crisis


Under Armor in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet — one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined “Under Armour Suits May Be a Factor in U.S. Speedskating’s Struggles.”

Diane Pelkey, VP-global communications and entertainment at Under Armor, described the company’s response to the crisis during an appearance at Ad Age’s CMO Summit in San Francisco on Wednesday. That included responding quickly, frequently reiterating the company’s mission statement, putting top executives in the media and making sure not to blame the athletes. Here she gives us more detail about the company’s response and key takeaways that other companies can apply, should they find themselves facing a communications crisis of their own.

Continue reading at AdAge.com

David&Goliath Shows Different Side of Blake Griffin for VIZIO

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. (more…)

New Career Opportunities Daily: The best jobs in media.

So What Do You Do, Tiffany R. Warren, Chief Diversity Officer for Omnicom Group?

Tiffany-Warren-wpSome people simply talk and others do. Tiffany R. Warren belongs to the latter category. When she tired of seeing the same groups being honored year after year at advertising awards shows, Warren took it upon herself to create a space to celebrate diversity in the advertising, marketing, PR and entertainment industries. Now in its 10th year, ADCOLOR has grown to include myriad events and programs aimed to not only champion diverse professionals in these industries, but also to truly prepare them to soar in careers with longevity and purpose. The theme of the 2014 ADCOLOR Awards and Industry Conference, taking place Sept. 17-20 in Beverly Hills, Calif.,  is “We Are Here” to further drive home the point that these industries are rife with diverse talent. This year’s awards will honor Judy Smith, founder and president of Smith & Company (aka Scandal‘s Olivia Pope) and Charles King, partner/agent in the Motion Picture Department at William Morris Endeavor Entertainment.

“I always felt compelled to do something that was of service. That’s just a family trait. My family is full of teachers and daycare providers and people that just give back. We have some sort of DNA thing going on,” Warren shares. Her altruistic gene must be strong because in addition to the transformative work she does in her roles with Omnicom and ADCOLOR, she serves on the boards for several organizations such as Ghetto Film School and GLAAD and somehow finds the time to mentor 126 people. You read that right. One hundred and twenty-six people.

Here, learn what it takes to be a true agent of change and find out Warren’s thoughts on the current state of diversity in the advertising industry.

(more…)

New Career Opportunities Daily: The best jobs in media.

Samsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office'


In Korea, Samsung is launching a new online sitcom about two roommates: a guy named Best and his gal pal called Future. The show is called “Best Future.” (Apparently, that all has a better ring to it in Korean.)

The show, to air online starting next month in six 10-minute episodes, is about a young Samsung employee and her roommate, an aspiring singer. It’s what the Korean electronics giant calls a “musical sitcom,” and it features popular songs from the ’80s and ’90s, according to a company blog post. It’s partly set in Samsung’s offices in South Korea.

Korea’s conglomerates are often stereotyped as high-pressure, hierarchical places to work, and the sitcom appears to be part of Samsung’s attempt to style itself as young, fun and creative.

Continue reading at AdAge.com

Lowe's Explains How to Install a Fence While Riding a Motorcycle


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe’s explains how to install a fence while riding a motorcyle (it’s surprisingly easy!), and Starbucks serves up another one of its texting-centric spots (see an earlier spot in this new campaign here). And Fiverr, the dirt-cheap tasks-and-services marketplace, has launched its very first TV commercial; it’s aired on four networks so far, including ESPN2 and ESPN’s SEC Network, according to iSpot’s 24/7 tracking.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

? Miami Ad School/ESPM abre inscrições para o Liderança Criativa: São Paulo e Rio

Um curso feito para quem acabou de ser promovido, ou deseja ser muito em breve, ou para quem é dono da sua própria agência. Por isso, é importante se preparar para encarar as novas responsabilidades, que não são nada fáceis.

Aqui você vai aprender como liderar e recrutar pessoas, a como usar inteligência emocional a seu favor, vender bem as ideias da sua equipe entre outros assuntos que são fundamentais para uma boa gestão.

Professores que são profissionais incríveis compartilharão experiências, curiosidades, cases de sucesso. E mostrarão o verdadeiro papel do diretor de criação e do empresário dono de agência, que, além de aprovar ideias, também tem que se relacionar com clientes, entender de negócios e de outras áreas da agência.
Vale a pena conferir. Inscrições abertas São Paulo e Rio

Saiba mais: miamiespm.com.br/liderancacriativa

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[Esse post é trazido a você por Miami Ad School/ESPM. Texto de responsabilidade do anunciante.]
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Samsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office'


In Korea, Samsung is launching a new online sitcom about two roommates: a guy named Best and his gal pal called Future. The show is called “Best Future.” (Apparently, that all has a better ring to it in Korean.)

The show, to air online starting next month in six 10-minute episodes, is about a young Samsung employee and her roommate, an aspiring singer. It’s what the Korean electronics giant calls a “musical sitcom,” and it features popular songs from the ’80s and ’90s, according to a company blog post. It’s partly set in Samsung’s offices in South Korea.

Korea’s conglomerates are often stereotyped as high-pressure, hierarchical places to work, and the sitcom appears to be part of Samsung’s attempt to style itself as young, fun and creative.

Continue reading at AdAge.com