35 Creative Cookie Cutter Designs – From Prehistoric Baking Essentials to Suggestive Cookie Molds (TOPLIST)

(TrendHunter.com) While cookies are irresistible on their own, these creative cookie cutter designs help you kick your baked goods up a notch. Whether you are hosting a themed party or you simply want to experiment…

Halloween-Inspired Body Makeup – This Artist Transforms Herself into Spooky Halloween Characters (GALLERY)

(TrendHunter.com) ‘Twistinbangs’ is an Illinois-based makeup artist who transforms herself into spooky Halloween characters with nothing but makeup and body paint. While Halloween may still be several…

Perceive the Unperceived by independent

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertised brand: Educational Company
Client: Cerebral Pandits
Advert title: Perceive the Unperceived
Advertising Agency: Freelance, Pune, India
Concept / Art: Ashwin Hirwe
Copywriter: Amol Mahajan

Short Rationale:
Campaign Rationale: Being successful doesn’t always involve doing things differently, sometimes it can be perceiving them in a ‘never-before’ way. Sustaining in this competitive world is all about enhanced perception, flawless judgement, concrete reasoning and logical thinking. This creative campaign promotes ‘cerebral pandits’ and its idea of expanding the cognitive horizons and perceiving things at a macro level. At cerebral pandits, we create innovative educational products and provide comprehensive mind-training workshops helping you to excel in all aspects of life.
The more you ‘Perceive the Unperceived’ the more you attain success.

 

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

The post Perceive the Unperceived by independent appeared first on desicreative.

Cosmopolitan Magazine Covers to Be Shielded by 2 Retailers

Rite Aid and Food Lion plan to shield the content on the covers from minors, in response to a campaign by the National Center on Sexual Exploitation.


Modular Carbon-Capturing Filters – This Structure Could Help Capture Carbon on an Industrial Scale (GALLERY)

(TrendHunter.com) Calgary-based startup ‘Carbon Engineering’ has drawn up designs for a mega-structure that would be able to capture carbon emissions on an industrial scale. In our highly industrialized…

Snacking Wine Guides – This Infographic Pairs Junk Food and Wine for the Prefect Girls' Night In (GALLERY)

(TrendHunter.com) These illustrated graphics show how to combine the perfect junk food and wine pairings. The images are specifically geared toward a female demographic and are intended to make any girls’ night…

Watermelon Cocktail Dispensers – This DIY Watermelon Jug Turns a Watermelon into a Giant Cocktail (GALLERY)

(TrendHunter.com) This DIY watermelon jug is designed to make every cookout a little easier. This quick and easy culinary craft eliminates the hassle of mixing drinks while tending to the grill.

Turning the average…

A solution to climate change

If negotiations fail, what is left besides revolution?

by

From Adbusters #120: Manifesto for World Revolution PT.III

The only way to stop climate change now may be revolution.

The last round of UN climate change negotiations in Lima, Peru were a resounding failure. The negotiations started as an optimistic endeavor to finally set in motion a binding agreement to battle climate change. Two of the world’s super powers — the U.S. and China — exchanged pleasantries in the form of non-binding commitments to radical carbon reductions but the Lima talks deteriorated into a political stalemate between a developed world that doesn’t want to pay its debts and a developing one that is fighting for its right to survive.

A commitment was made to resolve the issues that collapsed in Lima once and for all this December in Paris, but world leaders have repeatedly let us down. If an agreement can’t be made at the upcoming U. N. Climate Conference we are staring into the face of a global environmental genocide from which there is no turning back. Our only shot at curbing climate change — our only shot at survival, may be revolution.

— Mike Hodder

Source

Collingwood Elvis Festival: Cop

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

Collingwood Elvis Festival: Handyman

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

Bar One: The fireman

Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Paul Strappini
Art Director: Hannes De Beer
Copywriter: Collin Makhubela
Agency Producer: Cathy Collins
Production Company: Bioscope Films
Director: Hylton Tannenbaum
Executive Producer: Daniel Kaplan
DoP: Willie Nel
Editor: Ricky Boyd

Collingwood Elvis Festival: Doctor

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

MasterCard: Priceless surprise – Michael Ballack

Advertising Agency: McCann, Germany

Vodafone: The self-defense umbrella

Advertising Agency: Ogilvy & Mather, Mumbai, India

Yahoo Is Buying Social Shopping Site Polyvore


It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy them on one of 350 participating retailers’ sites.

Yahoo did not disclose how much it is paying for Polyvore.

Continue reading at AdAge.com

Homey Craft Shops – Pony Craft's Cozy Store Makes the Search for Materials Organized (GALLERY)

(TrendHunter.com) As a store that carries an assortment of supplies for hobbies like knitting, sewing and crafting, it would be easy to get lost in the Pony Craft shop in India were it not so perfectly organized….

Calvin Klein Jeans: The full story

Calvin Klein Jeans introduced “Meet Us”, a campaign highlighting the new ways in which today’s young people think about love, dating, and sex. Through provocative imagery overlaid with sexually charged texting screenshots, Mother New York created a multimedia campaign that shares intimate details, inspired by real­life stories from real young people around the world.?T?rue to today’s form of seeking connections, the campaign will be integrated within dating social app Tinder, as one of the first brands permitted to advertise within the app. Running across 27 markets around the world, “Meet Us” will be featured on non­traditional outdoor media, such as large­format static LED screens and street furniture in key global cities like Bangkok and Sao Paulo. One of the main campaign images, a same sex embrace, will debut on the brand’s signature billboard on Houston Street in Soho on August 3rd.

Advertising Agency: Mother, New York, USA

Amazon Pushes to Deliver More Prime Time

Between series like “Transparent” and deals with Woody Allen, Spike Lee and the car-show host Jeremy Clarkson, Amazon is nurturing its original programming to build its subscription service.


Music Artists Take On the Business, Calling for Change

As their attitudes toward the online economy shift, more artists are speaking out for an overhaul of the industry and how they are compensated.


Ijota White: Chocolate

Enjoy life.
Super whitening toothpaste.

Advertising Agency: Cheil, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Saeho Kwon
Art Directors: Giho Lee, Junggi Seo
Copywriters: Dean Pinnigton, Luke Ashiton, Giho Lee
Clay Artist: Sung Gae Kim
Photographer: Tae Whan Kim
Retouchers: Wonsub Park, Jaesung Kim
Media Manager: JinAh Lee
Published: January 2015