Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.
Depois do teaser, a Samsung revelou o comercial que mostra muito mais de sua Galaxy Tab.
É só uma pena que o filme seja tão expositivo, na tentativa de destacar todas as características da tablet em apenas 30 segundos.
Os comerciais da Apple para o iPad também seguem a mesma (tediosa) linha, por isso mesmo essa seria uma boa chance da Samsung já sair na frente de sua maior concorrente nesse mercado.
A Microsoft, bem espertinha, chamou o Double Rainbow Guy para promover o Windows Live Photo. O cara, na verdade, se chama Paul Vasquez, e diz que prefere ser chamado de “Bear”.
São dois filmes: um é que o Paul imita a si mesmo, e registra o arco-irís duplo com sua camera. E no outro, em que ele conta um pouco sobre sua vida, e diz que ter presenciado a cena que o tornou famoso – transformada em um meme gigantesco na internet – foi um momento espiritual.
Criativamente falando, os filmes não se destacam. Mas o que importa aqui é a iniciativa de aproveitar algo amplamente conhecido na internet – o vídeo original tem mais de 13 milhões de views – e de contar a história do personagem por trás do “double rainbow”, ainda que ninguém saiba explicar o que significa… “So intense! OMG!”.
NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citi Group analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. AOL's search revenues, a fraction of the overall search pie, are expected to decline 11.8% to $330 million in 2010, according to eMarketer.
(TrendHunter.com) Interactive tables, iPad learning apps and mini laptops. Today we hunt: TODDLER TOUCHSCREENS – Sprint Firsts in hi-tech development tools.
While usually thought of as adult-only technology, touchscreen…
div class="imageleft"a href="http://www.adrants.com/images/branded_sail_crocs.jpg"img alt="branded_sail_crocs.jpg" src="http://www.adrants.com/images/branded_sail_crocs-thumb.jpg" width="150" height="100" //a/div
Who needs billboards when you can mess up the nautical landscape with branded sails?
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div class="imageleft"a href="http://www.adrants.com/images/orange_hd_voice_opera_singer.jpg"img alt="orange_hd_voice_opera_singer.jpg" src="http://www.adrants.com/images/orange_hd_voice_opera_singer-thumb.jpg" width="150" height="82" //a/div
Kinda like the idiocy of that car that can break a glass, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone connection.
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BUENOS AIRES (AdAge.com) -- Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers make the shoe float and fly through the air.
div class="imageleft"a href="http://www.adrants.com/images/messin_sasquatch.jpg"img alt="messin_sasquatch.jpg" src="http://www.adrants.com/images/messin_sasquatch-thumb.jpg" width="150" height="96" //a/div
Jack Link's Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link's TV commercials.
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div class="imageleft"a href="http://www.adrants.com/images/sony_virginity_hit_billboard.jpg"img alt="sony_virginity_hit_billboard.jpg" src="http://www.adrants.com/images/sony_virginity_hit_billboard-thumb.jpg" width="150" height="70" //a/div
To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, "Still A Virgin?"
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It is precisely the ability to lead change and to get results that distinguish the great CMO from the good CMO. There are eight critical leadership competencies that top leaders, including top marketing leaders, must have; outstanding CMOs outperform good CMOs in all eight competencies.
LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded content initiative that uses well-known comedians to focus on the funny side of parenting. he U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers.
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