TV Sports: A Pay-Per-View Knockout Unites Two Rival Networks

HBO and Showtime are banding together for the Floyd Mayweather Jr.-Manny Pacquiao bout, which is expected to set a record for revenue.



Refinery29 Fetches $50 Million Investment from WPP and Scripps


Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps Networks Interactive.

The 10-year-old fashion and style site — which has seen enormous audience growth in the last year — has now raised $80 million from investors. Its last investment round came in October 2013, when it got $20 million.

Refinery29 executives declined to discuss the company’s valuation.

Continue reading at AdAge.com

Refinery29 Fetches $50 Million Investment from WPP and Scripps


Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps Networks Interactive.

The 10-year-old fashion and style site — which has seen enormous audience growth in the last year — has now raised $80 million from investors. Its last investment round came in October 2013, when it got $20 million.

Refinery29 executives declined to discuss the company’s valuation.

Continue reading at AdAge.com

Trip Book, um livro que altera a história de acordo com a localização do leitor

Trip Book

Escrita por Marcelo Rubens Paiva, trama usa GPS para referenciar pontos da cidade detectada

> LEIA MAIS: Trip Book, um livro que altera a história de acordo com a localização do leitor

Brainstorm9Post originalmente publicado no B9
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Stock Photos Image Bank: Starting Great Ideas


Print
Stock Photos

Advertising Agency:Neogama/BBH, Sao Paulo, Brazil
Creative Director:Alexandre Gama, Marcio Ribas, Fabio Mozeli
Art Director:Luis Paulo Gatti, Rodrigo Nakaza, Sidney Araujo
Copywriter:Fernando Silva
Photographer:Stock Photos

Entel Perú Mother's Day: 26 times a mother


Film, Online
Entel Perú

The best mom of the world is peruvian. Margarita Cusihuamán, was awarded with the prestigious “Helmut Kutin award”. This award is given to the best mom at the “S.O.S Children´s Villages” all around the world. For mothers day Entel wanted to make a tribute to a woman that gave all her unconditional love to 26 adopted kids. Proving that theres nothing that mom love cant achieve.

Advertising Agency:Mccan, Lima, Peru
General Creative Director:Mauricio Fernandez-Maldonado, Nicolas Romano
Creative Director:Fabrizio Tapia
Head Of Art:Ken Tokashiki
Art Director:Fernando Valladares
Copywriter:Javier H Delgado, Christopher Barrón
Agency Producer:Jacky Salhuana
Production Company:Rebeca
Director:Claudia Llosa
Postproduction:Play Post
Sound:Kazoo

Remembering John Fairchild

Notables from the fashion and publishing worlds celebrated him at a memorial.



Journalists Facing Biggest Threats in Recent Times, Advoacy Group Says

An annual report by the Committee to Protect Journalists said the threats, from nonstate actors and governments, were especially acute for freelancers.



Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch


Bloomberg Media’s first NewFronts presentation wrapped up on Monday afternoon with a brief speech from the company’s founder, former New York City Mayor Michael Bloomberg, who covered a variety of topics in a handful of minutes.

“We’d be honored to have your business,” he told the many advertisers and ad buyers in the room.

He made a joke at the expense of adland. “It’s a little early for drinks,” he said in the minutes before the presentation adjourned for cocktails. Then he corrected himself: “Not in the ‘Mad Men’ community.” (People laughed.)

Continue reading at AdAge.com

Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer


Yahoo is throwing the kitchen sink at NewFronts advertisers looking to spend more money on digital video but unsure if that money will buy them the same number of eyeballs they would have received on TV.

At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo’s global news anchor Katie Couric.

A Yahoo spokeswoman declined to say when the new shows will premiere or whether all of them are expected to premiere this year.

Continue reading at AdAge.com

Tesco Splits With Kroger on Dunnhumby to Form New Marketing Shop


Kroger Co. has acquired the balance of its 50-50 DunnhumbyUSA marketing partnership with Tesco, forming a new unit that will continue to handle data and promotion programs for the biggest supermarket retailer in the U.S. and its suppliers.

And if you thought that old name of Dunnhumby a mashup of names of the firm’s founders was unusual, try the unit’s new one — 84.51.

The new unit will employ more than 500 of DunnhumbyUSA’s 700-plus U.S. employees. The remainder of Dunnhumby’s U.S. business will drop the “USA” and continue to work in offices in Cincinnati, Boston, Chicago, New York and Sacramento. The company will work with old clients of the firm aside from Kroger, including Macy’s.

Continue reading at AdAge.com

Qualcomm mostra que o futuro é agora na campanha “Why Wait”

qualcomm

Cada vez mais, a tecnologia oferece alternativas para facilitar nossas vidas

> LEIA MAIS: Qualcomm mostra que o futuro é agora na campanha “Why Wait”

Brainstorm9Post originalmente publicado no B9
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Tóquio: uma cidade realmente única

tokyo

Vídeo captura a mistura do tradicional e do tecnológico que só o Japão pode oferecer

> LEIA MAIS: Tóquio: uma cidade realmente única

Brainstorm9Post originalmente publicado no B9
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Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch


Bloomberg Media’s first NewFronts presentation wrapped up on Monday afternoon with a brief speech from the company’s founder, former New York City Mayor Michael Bloomberg, who covered a variety of topics in a handful of minutes.

“We’d be honored to have your business,” he told the many advertisers and ad buyers in the room.

He made a joke at the expense of adland. “It’s a little early for drinks,” he said in the minutes before the presentation adjourned for cocktails. Then he corrected himself: “Not in the ‘Mad Men’ community.” (People laughed.)

Continue reading at AdAge.com

Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer


Yahoo is throwing the kitchen sink at NewFronts advertisers looking to spend more money on digital video but unsure if that money will buy them the same number of eyeballs they would have received on TV.

At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo’s global news anchor Katie Couric.

A Yahoo spokeswoman declined to say when the new shows will premiere or whether all of them are expected to premiere this year.

Continue reading at AdAge.com

Tesco Splits With Kroger on Dunnhumby to Form New Marketing Shop


Kroger Co. has acquired the balance of its 50-50 DunnhumbyUSA marketing partnership with Tesco, forming a new unit that will continue to handle data and promotion programs for the biggest supermarket retailer in the U.S. and its suppliers.

And if you thought that old name of Dunnhumby a mashup of names of the firm’s founders was unusual, try the unit’s new one — 84.51.

The new unit will employ more than 500 of DunnhumbyUSA’s 700-plus U.S. employees. The remainder of Dunnhumby’s U.S. business will drop the “USA” and continue to work in offices in Cincinnati, Boston, Chicago, New York and Sacramento. The company will work with old clients of the firm aside from Kroger, including Macy’s.

Continue reading at AdAge.com

Monday Odds and Ends

-Coldwell Banker collaborated with MLB.com to launch its “Home Field Advantage” campaign with a look at the home of Los Angeles Dodgers outfielder Yasiel Puig (video above).

-Minneapolis-based post studio VOLT Studios named VFX artist Pete Olson as a partner.

-Production company Little Minx added Caleb Slain to its directorial roster.

-The Hollywood Reporter explores “How MCNs Are Courting Ad Buyers With Facebook, Snapchat and Vessel.”

-Ogilvy Chicago creative director Stirling McLaughlin is directing a feature film entitled Cold War.

DDB Canada appointed Patty Jones and Michelle Kitchen to roles as executive vice presidents and co-managing directors of DDB Canada Vancouver and promoted Melanie Johnston to president of DDB Canada Toronto.

-Woodruff Sweitzer acquired Minnesota-based agency Confluence Marketing.

ESPN sued Verizon over FiOS’ new custom TV bundles.

Royal Caribbean Confirms Its Pitch Finalists

A week ago, we posted a blind item on the ongoing Royal Caribbean review.

We told our (mostly angry) readers that the client had narrowed its list of contenders down to three…but our sources missed one.

The client did not speak to us regarding the details of the review and hesitated to discuss it even when the news first broke in February, but they did provide Andrew McMains with a list of the finalists today. They are:

  • Deutsch LA
  • Mullen
  • Droga5
  • 22squared

Our sources mentioned the first three but somehow left out 22. A legitimate oversight, we’re sure.

The client seemingly wants to downsize future campaigns: McMains describes the shops involved as “midsize players,” noting that the final pitches will happen this week in Miami. It would also appear that JWT Worldwide will not retain any of the RC business after holding the account for seven years, though we received mixed messages on that point when the review went public. (JWT London recently lost creative AOR duties to TBWA.)

Royal Caribbean also plans to review its media account (current AOR Mindshare), but of course our readers don’t care about that.

Women Carrying Birds and Flowers Paintings

Jessica Watts, une peintre australienne, a été inspirée par la faune, la flore et le corps des femmes pour sa série de peintures à l’huile « Wallflowers ». Sur du papier et avec de la laque, elle a peint des bustes de jeunes filles tatouées, parfois nues ou en sous-vêtements, qui portent des oiseaux de toutes races, des bouquets de pivoines, de tulipes ou de roses, sur des fonds assortis.

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Havas Hires Anderson to Head Design, Ogilvy Shanghai Picks ECDs and more


Havas Worldwide Chicago has named Chuck Anderson of NoPattern Studio its creative director of design. Anderson is a Chicago-based artist, designer, photographer and founder of NoPattern Studio, which he started in 2004 at the age of 18. He has worked on design projects for such clients as ESPN, Burton, Absolut, Nike, Google, Mtn Dew, McDonalds, Microsoft, Target and Honda, among others.

Continue reading at AdAge.com