Nintendo: Plank

Nintendo: Plank

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: March 2008

Nintendo: Kant

Nintendo: Kant

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: March 2008

Nintendo: Numbers

Nintendo: Numbers

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: December 2007

One Show China Young Creative Competition: Barber Shop

One Show China Young Creative Competition: Barber Shop

Nowhere to show your brains?
Then come to 2008 ONE SHOW China Young Creative Competition

Advertising Agency: JWT Beijing, China
Creative Directors: Jordan Hsueh, Moses Wang, Xingyu Huang
Art Directors: Xingyu Huang, Juan Zhang
Copywriter: Moses Wang, Kai Zhu
Photographer: Tinghu Ye
Designer: Zhenguo Quan, Jiancu Lu
Published: May 2008

It’s Time To Climb

My head is spinning. Yvon Chouinard’s memoir/manifesto, Let My People Go Surfing: The Education of a Reluctant Businessman, is the reason. I don’t know that I can successfully convey how important this book is. Yet, it’s imperative that I try.

prayer_flags.jpg

First, let me say this book is the best “ad” I’ve ever seen. I’ve been a hard core fan of Patagonia for 25 years, but this book/ad has deepened my respect for the company. The example being set in Ventura is encouraging to say the least. Knowing that business is being done differently–that is, with an ethical compass firmly in hand–is proof that there’s reason to be hopeful.

There are hundreds of pull-quotes to share, but check this one out:

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on it merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. I’d much rather design and sell products so good and unique that they have no competition.

In other words, a product that needs very little, or better yet, no advertising.

Quebec Federation of Milk Producers / Touche! PHD: Furniture store

Quebec Federation of Milk Producers / Touche! PHD: Furniture store

Advertising Agency: BBDO Montréal, Canada
Direction de la création: Daniel Andréani
Équipe de création: Dominique Audet, Christopher Jones
Direction de projet: Lyne Clermont
Conseil: Mélie-Jade Dagenais
Production imprimée: Michèle Blanchette
Retouche-infographie: Marc Denault, Martine Cyr
Photographie des verres de lait: Tilt – Dominique Malaterre

aQuelle Spring Water: Toothpaste

aQuelle Spring Water: Toothpaste

Pure taste.

Advertising Agency: Lowe Bull Truth, Durban, South Africa
Creative Director: Lynton Heath
Art Director: Gary Gruben
Copywriter: Barry Corden
Photographer: Slade Mansfield
Published: March 2008

LatinoAmericando Expo: Toucan

LatinoAmericando Expo: Toucan

Advertising Agency: Unbranded Communication Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Elia Canteri
Photographer: Ferruccio Zucchi

Clan Milk: Mirror

Clan Milk: Mirror

New Clan Light. The Milk in its best shape.

Advertising Agency: Dois.A, Natal, Brazil
Creative Director: Henrique Abreu
Art Director / Illustrator: Luiza Laffitte
Copywriters: Henrique Abreu, David Cantidio
Published: May 2008

Clan Milk: Hill

Clan Milk: Hill

New Clan Light. The Milk in its best shape.

Advertising Agency: Dois.A, Natal, Brazil
Creative Director: Henrique Abreu
Art Director / Illustrator: Luiza Laffitte
Copywriters: Henrique Abreu, David Cantidio
Published: May 2008

Clan Milk: Beach

Clan Milk: Beach

New Clan Light. The Milk in its best shape.

Advertising Agency: Dois.A, Natal, Brazil
Creative Director: Henrique Abreu
Art Director / Illustrator: Luiza Laffitte
Copywriters: Henrique Abreu, David Cantidio
Published: May 2008

Land Rover: Amphibious

Land Rover: Amphibious

Excellent performance on land and water.

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
Published: April 2008

Besni: Cupid, 2

Besni: Cupid, 2

The cupids will have to try harder.
Besni, the best way to touch the heart of your loved one.

Advertising Agency: Adag, São Paulo, Brazil
Art Director: Denis Scorsato
Copywriter: Luciana Lima
Photographer: Johnny
Retoucher: Mastermind
Published: June 2008

Besni: Cupid, 1

Besni: Cupid, 1

The cupids will have to try harder.
Besni, the best way to touch the heart of your loved one.

Advertising Agency: Adag, São Paulo, Brazil
Art Director: Denis Scorsato
Copywriter: Luciana Lima
Photographer: Johnny
Retoucher: Mastermind
Published: June 2008

Dubbel Frisss: Beach website

Dubbel Frisss: Beach website

Check out the microsite: http://www.dubbelfrisss.nl/

Advertising Agency: Redurban, Amsterdam, The Netherlands
Creative Director: Jelle Kolleman
Art Director: Guido de Ridder
Copywriter: Robert Hagendoorn
Photographer: Karen Steenwinkel
Published: May 2008

NY Times: Billboards That Look Back


Slowly but surely we’re moving towards a future of smart billboards just like the ones in the movie Minority Report. Tech-savvy companies are creating billboards with discreet video cameras that play short videos/ads and record the people who stop by. They want to know the viewer’s age, gender, age and other information.

France ADOT: The Accident

France ADOT: The Accident

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry
Published: May 2008

Gradiente: Simpson

Gradiente: Simpson

Cheat boredom. 3,5” gradiente pocket TV

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln
Art Director: Carlos Lopes Nunes
Copywriter: João Braga
Photographer: Luiz Moretti
Published: January 2008

Gradiente: Liverpool

Gradiente: Liverpool

Cheat boredom. 3,5” gradiente pocket TV

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln
Art Director: Carlos Lopes Nunes
Copywriter: João Braga
Photographer: Luiz Moretti
Published: January 2008

Gradiente: Jerr

Gradiente: Jerr

Cheat boredom. 3,5” gradiente pocket TV

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln
Art Director: Carlos Lopes Nunes
Copywriter: João Braga
Photographer: Luiz Moretti
Published: January 2008