ATT Takes Verizon Ad Fight to Turner Networks
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NEW YORK (AdAge.com) — There's at least one winner in the bruising ad battle between AT&T and Verizon: Turner Networks. Time Warner's cable division sold two day-long "netblocks" across all of its websites (except Cartoon Network) to AT&T for a mid six-figure sum as part of AT&T's effort to blunt attacks from Verizon, the second-largest advertiser in the U.S.