Hasta La Creative!

No dia 8 de dezembro, a cidade de São Paulo foi castigada por uma chuva torrencial durante toda a madrugada e apresentou problemas em seu sistema de escoamento de águas, resultando em um dos piores quadros de enchentes da década. Tamanho foi o problema que algumas ruas só voltaram a ser transitáveis dias depois na Zona Leste da cidade. Eu, por exemplo, levei 3h30 para chegar até o Aeroporto de Cumbica, caminho que, em CNTP, eu faria em menos de uma hora. E ainda tive que desviar de muitos caminhos intransitáveis até chegar no início da Rodovia Pres. Dutra…

Obviamente, não fui o único motorista a enfrentar um trânsito caótico naquela manhã. Pior ainda o caso de alguns motoristas que ficam ilhados ou, em alguns casos, têm seus carros danificados pelas enchentes. Era mais uma manhã de muito jornalismo-prestação-de-serviço-de-trânsito quando, não mais do que de repente, um carro decide encarar a enchente com transmissão ao vivo:

A Troller rapidamente identificou o veículo de sua fabricação e agora quer saber quem é o motorista, um verdadeiro “trolleiro”, segundo o hotsite Este Troller é seu? lançado para homenagear e identificar este “herói” do trânsito paulistano.

O site não fala nada a respeito de premiação, mas sendo a Troller uma marca que consegue manter um bom relacionamento com os seus clientes não muito numerosos, talvez tornar o motorista ainda mais orgulhoso de seu feito entre a comunidade jipeira seja um grande presente de fim de ano.

Vale também como uma ação de oportunidade rápida e extremamente coerente com o que se espera de um jipe.

| Dica do pessoal do Catálogo Pet

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Those infamous heels by Alexander McQueen–you know, the impossibly high ones that had models like Abbey Lee Kershaw and Sasha Pivovarova refusing to walk in his S/S 2010 show–make an appearance in ‘Attack…

Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue. So they launched the biggest bet ever: the “Condom Mob” – 100 young person in a condom against AIDS! The word of mouth has grown up trough the main social networks (facebook, twitter, friendfeed) and the event took place inside two italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies. The result was beyond their expectations! In the first case they managed to reach 223 person entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is beeing impressive (tv, radio, magazines, social networks and hundreds of website and blogs). In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).

Advertising Agency: Now Available, Milan, Italy

(TrendHunter.com) Get ready for another tattoo photoshoot, this time it features uber attractive built men who also have a whole lot of ink. So maybe that is why ‘Tha Block is Hot’ is my favorite shoot from Inked Magazine.…

Une exécution très réussie sur cette campagne pour le zoo de Copenhague au Danemark. Elle met en scène un serpent géant le long du bus de la ville. Un concept de l’agence Bates Y&R et une direction artistique de Peder Schack. Plus d’images dans la suite.

Previously on Fubiz

• Miike Snow – Silvia
• Mini x Wash Me
• Sculptural Photography

At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.

Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen, Jeroen van de Sande
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman

(TrendHunter.com) For the day of December 25th, these are the Top 20 trends, which include Beheading Creativity, Clownish Couture Makeup and Ultra Chic Workwear. The rankings are based on hundreds of thousands views and…

LONDON – Thomas Cook today (26 December) rolls out its new TV ad featuring ex-England footballer Jamie Redknapp and former pop star wife Louise Redknapp.

(TrendHunter.com) Milc, Siena has beheaded Santa in its latest graphic metaphor for how advertising budget cuts impact people that specialize in creative communication.

The shockvertising captions read, “Creativity is…