(TrendHunter.com) Craigslist Couple is the perfect site to visit if you are single on Valentines day. The only thing more sad than being alone on the most romantic day of the entire year is being featured on this website…
Brand experience is rapidly becoming the new frontier for innovation. Experience-led innovation is all about serving up rich, differentiated experiences that encourage consumer involvement and collaboration. As CMOs look to capitalize on this emerging opportunity, they must take several prerequisite steps.
One more viral video presenting a flashmob! Let’s hope 2009 was the flashmob year and 2010 will offer something sexier! This time the flashmob is happening in Brazil on the beach… Advertiser: Havaianas
Forrester's interactive marketing predictions for 2010 suggest listening platforms will go mainstream, marketers will demand real marketing metrics against social media and that Twitter will come to a crossroads.
Recently over lunch, a client asked my perspective on the effectiveness of inter-agency teams collaborating on the same piece of business. He had some issues in the past and wanted advice on how to ensure that his agencies worked together in the most effective manner.
Eles já tinham feito antes com o Blink-182, e agora o TweetDeck, que sempre teve um design terrível, lança um tema baseado no filme “Sherlock Holmes”.
Além de mudar o visual do popular client de Twitter, como cores, ícones e avatares, o chamado “TweetDeck Telegram Co.” traz algumas novas funções que interagem diretamente com conteúdo da produção da Warner Bros. Foram adicionadas colunas dedicadas ao game online “221B”, que falamos aqui em novembro, e de pesquisa por hashtags relacionadas ao filme.
Esse investimento tão específico, coisa da AKQA, demonstra a mente aberta e o olho esperto de quem conhece a internet a fundo, e aposta em maneiras bem segmentadas e pertinentes de se atingir as pessoas. Aqui no Brasa já é difícil vender qualquer coisa online, imagine dizer: “Amigo cliente, você vai patrocinar um tema especial do TweetDeck, que tal?”
A indústria do entretenimento vai continuar sempre tendo o que ensinar para as grandes marcas e corporações.
| Dica do mickele
Post originalmente publicado no Brainstorm #9
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LONDON – Twitter.com’s international traffic has risen by 3.5% on October to 60.3 million unique users in November, according to ComScore.
LONDON – Cinema admissions in the first 11 months of the year have been the highest since 2004, with the success of ‘Avatar’ and upcoming ‘Sherlock Holmes’ promising to round off 2009 in style.
For the 11th day of my 12 Days of Holiday Giveaways — a share-the-love round-up of some of my favorite media of the year — I'm giving away two copies of (you saw this coming, right?) "Mad Men: Season 2", which was released as a box set this summer. And for the 12th and final pick of my 12 Days of Holiday Giveaways: "Mad Men: Season 3" (which !
LONDON – Usage of TV-based VoD services such as BT Vision and iPlayer is set to outstrip PC-based VoD offerings such as YouTube, new research predicts.
LONDON – Lingerie company DB Apparel has promoted Julia Nolan to the newly created position of head of marketing.
LONDON – Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.
Bethenny Frankel is the latest nude model for Peta. See all the naked advertising campaign from Peta here. Fur? I’d rather go naked Advertiser: Peta
LONDON – Top Gear was the most-watched TV programme of the year on BBC iPlayer, as the VoD service overall received a record 88.2 million VoD requests.
A cool viral video with a crocodile attack on the beach! Advertiser: Nokia
La marque Adidas lance sa collection 2010 spéciale Star Wars, en partenariat avec Lucasfilm, mettant en scène les personnages de la saga. Un travail sur 10 paires de sneakers avec comme symbole : Dark Vador, Yoda, Princesse Leia, Han Solo, Stormtrooper, ou encore Luke Skywalker.
Une collection disponible à partir de janvier 2010.
LONDON – Tesco has kicked off its online sales, as the retailer looks to capitalise on a busy period for online purchses.
LONDON – RSA-owned insurance brand More Than is launching a series of new ads, again featuring a voiceover by The Mighty Boosh comedian Julian Barratt.
LONDON – Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign.
LONDON – Beatrix Potter’s Peter Rabbit is set to be “democratised” as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.
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