35 amazing double page print ads

Excellent creative compilation of 35 double print ads. Feel free to share in the comments some double print ads I am missing.

  1. 110 Top 35 des publicités de magazines originales et insolites212 Top 35 des publicités de magazines originales et insolites310 Top 35 des publicités de magazines originales et insolites410 Top 35 des publicités de magazines originales et insolites
  2. DHL
    52 Top 35 des publicités de magazines originales et insolites62 Top 35 des publicités de magazines originales et insolites
  3. Styx
    72 Top 35 des publicités de magazines originales et insolites
  4. Triumph
    82 Top 35 des publicités de magazines originales et insolites
  5. Ikea
    92 Top 35 des publicités de magazines originales et insolites
  6. Mcdonald’s
    102 Top 35 des publicités de magazines originales et insolites
  7. Brazilian Bikinis
    112 Top 35 des publicités de magazines originales et insolites
  8. Samsung
    122 Top 35 des publicités de magazines originales et insolites
  9. Clinique
    132 Top 35 des publicités de magazines originales et insolites13.1 Top 35 des publicités de magazines originales et insolites
  10. Shikun & Binui Solaria
    142 Top 35 des publicités de magazines originales et insolites
  11. Arcor
    151 Top 35 des publicités de magazines originales et insolites
  12. Epildou
    161 Top 35 des publicités de magazines originales et insolites16.1 Top 35 des publicités de magazines originales et insolites
  13. Repromed
    171 Top 35 des publicités de magazines originales et insolites17.1 Top 35 des publicités de magazines originales et insolites
  14. Revlon
    181 Top 35 des publicités de magazines originales et insolites
  15. […]

Coca-Cola: Santa’s Forgotten Letters

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex & Ricardo Mehedff
Editors: Alex Mehedff
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Soundtrack Production: Andrés Goldstein, Daniel Tarrab
Soundtrack Creative: Andrés Goldstein, Daniel Tarrab


College of Law moves media account to TCS Media

The College of Law, which claims to be the UK’s longest established post-graduate law school, has moved its media planning and buying account to TCS Media.

ASA flexes muscles with first brand website ruling

The Advertising Standards Authority has deployed its new online regulatory powers for the first time since the extension of the watchdog’s remit last month, upholding a complaint about a head lice repellent.

Renault vai transmitir ao vivo na internet a explosão de um carro da concorrência

Na próxima quinta-feira, dia 28, a Renault vai explodir um carro concorrente para promover seu Fluence. Com direito a transmissão ao vivo no YouTube e nos principais portais brasileiros.

Funciona assim: Você cria um tweet – utilizando a tag #QueSeExploda – dizendo porque o seu carro merece ser explodido. O autor da melhor resposta vai até Interlagos botar fogo de verdade em algum modelo de outra marca ainda não revelado.

Eu espero que a Renault também dê um Fluence para o vencedor do concurso, mas isso não é mencionado no release, assim como o que acontece com quem disser que deseja explodir um outro Renault.

O investimento em mídia é tão grande, que a marca diz que irá abranger mais de 90% da audiência da internet brasileira. E tem uma parte bem interessante para os chatos que reclamarão que a fabricante vai fazer fumaça por aí:

“A Renault, em parceria com a Neutralize Carbono, irá neutralizar toda a emissão de carbono gerada pela combustão da referida explosão, por meio de certificados de redução de emissão expedidos pela UNFCCC (United Nations Framework Convention on Climate Change), órgão da ONU para mudanças climáticas.”

Criada pela ID\TBWA, a ação materializa o filme do carro:

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Karnatak Tourism : ‘Wildlife’

Advertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat
Art Director: Santhosh K
Copywriter: Sharat Kuttikat
Production: Vidya Sharma, Rajesh Thomas
Photographer: N Sugathan


Unstoppable color

Click Images to Enlarge Advertising Agency: Saatchi & Saatchi, Dubai Executive Creative Director: Sion Scott-Wilson Copywriter: Bianca De Silva Account Supervisor: Heidi Afifi Art Director: Christopher Jones Photographer: Dave Kennedy Other Credits: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi Via [Dubai Lynx]

Clorox: Easy to remove stains

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Kartik Aiyar, Makarand Patil
Copywriter: Kartik Aiyar
Art Director: Makarand Patil
Photographer: Allen Dang / Wizard Photography Malaysia
Senior Account Director: Krishnakumar Panicker


O2 arranges audience of one for Tinie Tempah gig

O2 has employed rapper Tinie Tempah to perform a concert for just one fan, which will be shown in an ad as part of its ‘Always thinking of you’ campaign.

Tangram SA from Out Of The Box

Advertising Agency: Out of the Box, Delhi, India
Art Director: Viral Pandya, Guneet Pandya, Arvind Yadav
Creative Director: Viral Pandya, Sabu Paul, Guneet Pandya
Designer: Viral Pandya, Guneet Pandya, Arvind Yadav
Copywriters: Vaibhav Pandey, Viral Pandya, Guneet Pandya, Sabu Paul
Typographers: Arvind Yadav, Viral Pandya


República Popular do Corinthians [Video-Case]

A campanha República Popular do Corinthians da Nike, que publicamos aqui em agosto passado, ganhou o prêmio “Idea of the Year”, promovido entre os mais de 140 escritórios da Saatchi & Saatchi pelo mundo.

O case ficou na frente de outros famosos, como “Friend Recovery” da cerveja Andes, empatado em 2º lugar com “Welcome Back” da T-Mobile.

E eu estou contando isso não apenas para falar – mais uma vez – nesse blog do time mais importante do país, e também não só porque isso é uma boa credencial para a campanha em Cannes Lions desse ano, mas principalmente como desculpa para publicar o video-case abaixo.

A F/Nazca conta que a campanha gerou R$ 13 milhões em mídia espontânea.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Nike Golf: The Arrival

Advertising Agency: Wieden+Kennedy, Worldwide
Producer: Jeff Selis
Creative Director: Hal Curtis
Art Director: Lee Jennings
Account Executive: Carter Kirkpatrick
Copywriter: Eric Samsel
VFX House: The Mission, Venice, CA
Creative Director/Lead Flame: Rob Trent
Flame Artist: Joey Brattesani
Executive Producer: Michael Pardee
Onset Supervisor: Michael Gibson
Producer: Diana Cheng
Production Company: Park Pictures, Bicoastal/London
Director: Ellen Kuras
Executive Producer/Owner: Jackie Kelman
Executive Producer: Justin Pollock
Line Producer: Caroline Kousidonis
Production Supervisor: Grace Campos
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Assistant Editor :Alyssa Coates
Producer: Shelli Jury
Producer: Lauren Smith
Producer: Patty Brebner


Remember the 60?s, 70?s and 80?s?

Click Images to Enlarge Advertising Agency: Impact BBDO, Dubai Executive Creative Director: Fouad Abdel Malak Copywriter: Grant Mc Grath, Jeremy Southern, Darren Mc Call Account Manager: Albert Lorenzo, Roxane Roullier Art Director: Andrej Arsenijevic, Mohammed Diaa Illustrator: Adhemas Batista Typographer: Adhemas Batista Other Credits: Byju Ravindran, Sameer Ketkar Via [Dubai Lynx]

Marketing budgets reduced 5.1% in first quarter

Marketing budgets were revised down for the second successive quarter as doubts over consumers’ willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today.

Lumi Animation

Voici ce court film d’animation narrant les aventures de l’être “Lumi” aux yeux lumineux, évoluant avec crainte dans un monde inconnu. Produit par le studio BigBoom, ce court-métrage réussi et attendrissant est à découvrir en images dans la suite de l’article.



lumi3

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Mortal Kombat. A lesson in fan service

I love following the marketing of video game releases as they are some of the purest forms of advertising. You have a very defined market, established brands/IP and a huge pool f assets to call on. Oh and you have REAL FANS. Not the kind of fans who occasionally drink or eat your product but people who wear your brand, get tattoo of your brand and basically LOVE your brand.

And for those looking for best practice in “social media” look no further than video games. The developers and publishers live and ie by their fans and go to great lengths to “service” them daily.

What caught my gamer eye today was Mortal Kombat. A game that is banned here in Australia.

Mortal Kombat is about to release the 9th (yes 9th! since debuting in 1992) game in the series next week and they have rolled out the big guns. A cosplay/casting video of their 3 female characters for no other reason than to give the male gamers something to fap about. I present Sonya, Mileena and Kitana. They will be at launch events taking photos with the fans all over Europe.

The videos all push to the Facebook page to vote but in my book they all win.

And if that wasn’t enough how about a live action web series from Machinima for thos who like a little more back story

Here’s the trailer

and the first episode. Just a fraction over 4 million views in a week. And not one article in any ad press about this “viral” success story.

Mortal Kombat is not bulletproof like the Call of Duty series so the marketing teams has to work much harder to build the buzz and I think for this game they have done everything right. The game looks great, the amount of content produced to promote the game is astounding (just check the Youtube channel and FB page)

Royal wedding: Prince William and Kate Middleton video for T Mobile

Cool viral video campaign using the royal wedding and the dancing entrance in the church

Advertiser: T-Mobile

Karnataka Tourism by Stark, Bangalore

Advertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat
Art Director: Santhosh K
Copywriter: Sharat Kuttikat
Production: Vidya Sharma, Rajesh Thomas
Photographer: N Sugathan


Vintage Trailer Homes – Matthew Hofmann Converts a 1970?s Airstream into a Clean Living Space (GALLERY)

(TrendHunter.com) Converting an old, retro vehicle into a new, modern home isn’t necessarily something new, yet Matthew Hofmann has managed to do just that with a beat-up 1970’s Airstream trailer. Instead of letting this…

Zerwijmy Lancuchy: Tear the dog off the chain

Advertising Agency: Lowe GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Director: Giedymin Jablonski
Copywriter: Patryk Michon
Illustrator: Giedymin Jablonski
Published: September 2010