Whose Job Is Jobs, Anyway?


Isn't it time to give the private sector a chance to extract us from the biggest economic mess since the Great Depression?

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A vending machine conceitual da Lay’s

As melhores ativações não são aquelas que conseguem apenas bons resultados, mas que também estejam muito alinhadas com o real posicionamento do produto.

Quem conseguiu desenvolver uma ativação estratégica assim foi a marca de batatinhas Lay’s, da PepsiCo, em Buenos Aires, Argentina.

O posicionamento global da marca a coloca como uma fabricante que produz batatas de forma natural. E isso a comunicação consegue resolver tranquilamente, destacando, graficamente e textualmente, os diferenciais presentes nos ingredientes e etc.

Na mesma linha, uma vending machine foi colocada em um supermercado que, ao invés de receber uma moeda, pede para que a pessoa deposite ali uma batata crua e veja todo o processo de industrialização, com os ingredientes naturais usados no processo: as próprias batatas 100% naturais, óleo vegetal e uma pitada de sal.

Ao final do processo, o produto é entregue pronto, como aquele do ponto de venda.

É uma forma criativa de transparecer a procedência de um produto que garante um diferencial pouco crível de naturalidade, em uma categoria pouco percebida como saudável.

Via AdLand

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Chupa Chups – Life less serious

“Chupa Chups is all about a ‘Life Less Serious’. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam’s business district. Together with street artist Saša Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious.

This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.”

Advertising Agency: Square Melon Amsterdam
Client: Perfetti van Melle Benelux B.V.
Brand: Chupa Chups
Creative Director: Frank Schippers
Creatives: Jesse Ridder, Jurriaan van Bokhoven
Illustrator: Saša Ostoja
Art-buyer/-producer: Camilo Kneppers
Director: Klaas Arie Westland
Editor: Jasper Verhorevoort
Account: Wendy Vork


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Cat Fancy Club

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Over the last two years Karen Guthrie & Nina Pope of the London art collective Somewhere have been working on a research and documentary project focusing on pedigree cat breeding. They followed pedigree cat owners at cat shows, worked with breeders, and interviewed Dr Leslie Lyons, an internationally-respected authority on feline genetics who ratified the world’s first cloned kitten and the first GFP (“glow-in-the-dark”) transgenic kitten continue

A Social-Media Evangelist Dons a Hair Shirt

I can talk the talk as well as anyone. But, when push comes to shove, do I really walk the walk?