Hasta La Creative!

Its relationship with Mr. Olbermann no longer reflected "respect, collegiality, and loyalty to our viewers," Current said.

Continuando de onde Clint Eastwood parou no intervalo do Super Bowl, a Chrysler voltou para o segundo tempo da sua campanha.

São quarto histórias, cada uma com seu personagem e abordando um modelo de carro. Em comum aquele tom esperançoso de que dias melhores estão por vir e uma frase do texto do “Halftime in America” encerrando o filme.

Eu gostei. Criação da Wieden & Kennedy, Portland.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Here’s an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive.

Taiwanese electronics firm is putting huge resources behind new phone in TV ads, its "biggest single campaign by far."

The campaign will coincide with the fall release of "Skyfall," in which Daniel Craig's Bond will swap his martini for a Heineken, at least in one scene.

Former Federated Media CMO Pete Spande, whose relationship with Business Insider goes back several years, will concentrate on ad sales and marketing targeting options the company has created as traffic has grown.

Captcha. You know it. You hate it.

(TrendHunter.com) Beauty artists and fashion stylists have been succumbing to their sweet tooth lately, and the ‘Beauty School Dropout’ photo shoot is another example of the direction they are going in….

So the whole Pink Slime thing? Gross, right?

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”

Advertising Agency: Propeg, Brazil
Creative Directors: Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Junior Lisboa
Additional credits: Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão