100 Surreal Fashion Examples – From Gothic Doll-Like Captures to Futuristic Fairytale Editorials (TOPLIST)

(TrendHunter.com) The fashion industry is continuously drawing inspiration from all aspects of life, but these surreal fashion examples are showcasing that designers are now looking above and beyond to references…

Advertising: Songs and Sunscreen Spread the Health Insurance Message

Advertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.

    

Survey Reveals ‘Serious Warning Signs’ For Big Light Beers


As MillerCoors and Anheuser-Busch InBev slog through another down year, executives have routinely cited bad weather and the sagging economy as reasons why consumers are buying less Miller Lite, Bud Light and other so-called premium lights.

But could it just be the taste? A new survey suggests that could be the case.

Of consumers drinking fewer big light beer brands, 27% said the main reason is “getting tired of the taste,” while 21% said they were “consuming more types of other beer,” according to ConsumerEdge Insights’ Beverage DemandTracker, a periodic survey of U.S. adults who consume alcohol at least once a week. Economic factors, the reason so often cited by big marketers, ranked third, at 20%.

Continue reading at AdAge.com

‘The Croods’ Helps DreamWorks Animation Increase Quarterly Profit

The company reported net income of $22.2 million, or 26 cents a share, up from $12.8 million a year ago and better than analysts’ forecasts of 20 cents a share.

    

Goodbyes and Grief in Real Time

Scott Simon, the journalist and NPR host, posted Twitter updates from his mother’s deathbed, connecting with a vast and supportive audience.

    

Steak ‘n Shake: Achieving Perfect Balance

Advertising Agency: Carmichael Lynch, USA

Steak ‘n Shake: So Many Options. Only One Stomach.

Advertising Agency: Carmichael Lynch, USA

Tennis Canada: Penalty box

Advertising Agency: Bensimon Byrne, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Tennis Canada: Goaltending

Advertising Agency: Bensimon Byrne, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Spotify Losses Grow, Despite Successful Expansion

A quarter of the streaming service’s 24 million customers pay for their music, but that hasn’t been enough for Spotify to turn a profit.

    

Student Flights: Condomonomics

Fly to Italy for only 142 packs of condoms.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

Student Flights: Burgeronomics

Fly to America for only 242 cheeseburgers.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

Student Flights: Beeronomics

Fly to Australia for only 372 cans of beer.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

Leaves and Drawings

Basée à Kuala Lumpur, focus sur le travail de Tang Chiew Ling une illustratrice et graphiste qui a imaginé de jolies compositions mélangeant avec talent feuilles et dessins à l’encre de chine. Des idées simples mais bien exécutées à découvrir dans différentes créations sur son site et dans la suite de l’article.

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Is Snoop the Top Dogg of All Pitchmen?


Rap star and actor Calvin Cordozar Broadus Jr. has reincarnated himself several times over, first as Snoop Doggy Dog, then Snoop Dog and now, Snoop Lion. Along the way, he’s also reinvigorated his name with a steady string of brand alliances.

The latest is a bizarre tie-up with shopping site Overstock.com, now home to an online boutique called the Snoopermarket, which pimps favorite products of not just Snoop, but his family too. Among them: Orly’s “Grand Dame” French Manicure Natural Look Nail Lacquer, a Hemp Lion of Judah Messenger Bag, a Slick Rick CD, pink heart-shaped diamond earrings and an oversized canvas featuring a photo of a lion’s head. Unsurprisingly, he’s also included as part of his picks gear from Adidas, another brand Snoop has long been affiliated with.

Given he’s not shy about his penchant for marijuana toking, it’s surprising how many companies — even typically conservative packaged goods marketers like Nestle and Wrigley — are eager to have Snoop represent their brands. Here, a dozen examples showing his diverse marketing spread.

Continue reading at AdAge.com

Banco de Crédito BCP: Rainy

Your fee changes unexpectedly?
The first Mortgage with a 20 years fixed interest rate.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Account Executive: Milenka Maldonado
Published: July 2013

Banco de Crédito BCP: Cloudy

Your fee changes unexpectedly?
The first Mortgage with a 20 years fixed interest rate.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Account Executive: Milenka Maldonado
Published: July 2013

Banco de Crédito BCP: Stormy

Your fee changes unexpectedly?
The first Mortgage with a 20 years fixed interest rate.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Account Executive: Milenka Maldonado
Published: July 2013

WWF: Dolyphan

Wonder World Fur.
A new species of fur.

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique Sels
Copywriter: Maria Visco
Art Directors: Maria Visco, Bastien Grisolet, Marjorie Vardo
Photographers: Mark Seliger, Ruth Levy
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Olivier Sebag, Alice Rinder, Alexis Delwasse
Advertiser’s Supervisors: Jacques Olivier Barthes, Aurore Mery
Producers: Elysian Fields, Thomas Geffrier, Elise Gangneux
Photoshop Artist: Asile
Fashion and sustainability consultant: Uscha Pohl

WWF: Bamboseal

Wonder World Fur.
A new species of fur.

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique Sels
Copywriter: Maria Visco
Art Directors: Maria Visco, Bastien Grisolet, Marjorie Vardo
Photographers: Mark Seliger, Ruth Levy
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Olivier Sebag, Alice Rinder, Alexis Delwasse
Advertiser’s Supervisors: Jacques Olivier Barthes, Aurore Mery
Producers: Elysian Fields, Thomas Geffrier, Elise Gangneux
Photoshop Artist: Asile
Fashion and sustainability consultant: Uscha Pohl