Ad Tech's Rough Ride on Wall Street Continues With Latest IPO


The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street.

Maxpoint Interactive, a marketing automation company that helps brands target neighborhoods via zip codes, went public today and watched its stock drop more than 15% by the time the market closed. The stock was priced at $11.50 and closed at $9.76.

A spokesman did not immediately return an email asking for comment about the stock’s performance.

Continue reading at AdAge.com

No Responses to “Ad Tech's Rough Ride on Wall Street Continues With Latest IPO”

Post a Comment