BBDO NY Makes Dreams Real for American Family Insurance
Posted in: UncategorizedJennifer Hudson stars in BBDO New York’s regional Super Bowl ad for American Family Insurance, entitled “Dreams Made Real,” alongside “a cast of five actual dreamers who are hoping to realize their own ambitions.”
The spot, which launches the brand’s “Dream Fearlessly” campaign is set in a 1940s diner, with Hudson and company performing a version of Chicago group the Five Stairsteps’ 1970 hit “O-o-h Child.” At the beginning of the 60-second spot the text “You’re about to see dreams become real” appears onscreen, followed by the performance and a director yelling cut. The “undiscovered performers” take the spotlight for the beginning of the ad, handing off the lead to Hudson at around the midway point.
The ad breaks this Sunday with a regional Super Bowl placement in 70 different markets, supported by digital, print and radio. There’s also a social component calling on viewers to tweet their dreams with the hashtag #DreamFearlessly. The ad will continue to air during “other high-visibility television programs throughout the year,” including regional broadcast spots during the Grammy and Academy Awards.
“Our mission is to inspire, protect and restore dreams,”said Telisa Yancy, marketing vice president at American Family. “We take this very seriously and hope that people will walk away from this commercial recognizing that we are committed to be the champion of dreams. We thank Jennifer for helping us deliver this important message.”
Credits:
The Cast of Five Dreamers:
Rashawn Thompson, teaching artist – Chicago, IL
Megan Schemmel, paralegal – Chicago, IL
Kyle Hustedt, entertainer, freelance designer and bartender – Chicago, IL
Dominick Basso, substitute teacher and boys gymnastics coach – Mundelein, IL
Lou Leonardo, Human Resources manager, Chicago, IL
Agency: BBDO New York
Client: American Family Insurance
Title: “Dreams”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Copywriter: Judd Counsell
ACD/Art Director: Anne Lac
Group Executive Producer: Anthony Nelson
Senior Producer: Darbi Fretwell
Producer: BreeAnn Stuart
Executive Music Producer: Rani Vaz
Senior Account Director: Jim Santora
Senior Account Director: Amy Hefti
Account Manager: Sara Plotkin
Production Company: RSA
Executive Producer: Tracie Norfleet
Director: Jake Scott
Director of Photography: Chris Soos
Line Producer: David Mitchell
Production Supervisor: Jason Groves
Music Production: Search Party
Music Supervisor: Randall Poster
Music Producer: Meghan Currier
Music Producer/Arranger: Stewart Lerman
Music Arranger: David Forman
Editorial Company: NO6NY
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Justin Quagliata
Assistant Editor: Ryan Bukowski
VFX Artist: Ed Skupeen
Recording Studio: Heard City
Mixer/Sound Designer: Philip Loeb
Senior Producer: Sasha Awn
Telecine: Company 3
Colorist: Tim Masick
Producer: Rochelle Brown
Graphics House: Imaginary Forces
Designer/Animator: Griffin Frazen
Executive Producer: Sarah Roebuck
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