Jan 26

Brand Health Check: Mr Kipling

Posted in: Uncategorized

Exceedingly good cakes they may be, but Mr Kipling and his French Fancies seem to be falling out of favour with the British public. While stopping off for a coffee and a cake on the high street remains an appealing part of a shopping trip, it appears that fewer of us are sharing gossip over a Bakewell tart and a pot of tea in our homes.

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