Hasta La Creative!

The outdoor board by Clarity Coverdale Fury,Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry. All of the work is available online at www.weallpaytheprice.com, a website designed to educate Minnesotans about the harms of tobacco and expose the tobacco industryâs practices.

Advertising Agency: Clarity Coverdale Fury, Minneapolis, United States of America
Executive Creative Director: Jac Coverdale
Creative Director: Jerry Fury
Art Director: Jac Coverdale
Copywriter: Jerry Fury
Production company: 3 Ring Scenic