Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out.

The latest response to billboard blight? Seamlessly blending them into their surroundings.

That’s what artist Brian Kane did over the past month with “Healing Tool,” a project that took over two digital highway billboards in Massachusetts. Healing Tool is a Photoshop tool that allows you to clone areas of an image to patch over other areas. Kane mimics that process here by making the board space look like its surroundings—trees in the daytime, moon and starscapes at night.

“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting,” Kane writes on his website. “During the day hours, a series of images from the specific location are shown on the display. We replace the missing background and create a magic dimensional window. A dynamic motion parallax effect occurs as the vehicle passes the location.

“During the evening hours, high-resolution images of the moon are shown. Synced to the daily phase, people can view the moon despite the effects of urban light pollution. An image of the Milky Way is shown on new moon night.”

The changing images give drivers “something to look forward to: a curious and abstract narrative over time,” says Kane, adding that the project is a form of “unvertising.”

“By removing the marketing message from the advertising space, we create an unexpected moment of introspection,” he says. “People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”

The project wrapped on Sunday after a month. More images and a video below.

Via Osocio.

French Art Show About the Marquis de Sade Gets a Suitably Orgiastic Trailer (NSFW)

YouTube censors who greenlight nudity as long as it’s artistic must have spent a fair bit of time on this video from the Musée d’Orsay in Paris—advertising an art show about the influence of the Marquis de Sade on representation of sexuality.

That’s because almost every frame could be age-gated.

It was made by video artists David Freymond and Florent Michel. “In the end, it doesn’t come off as something pornographic or obscene. It’s rather beautiful, very aestheticized, like a painting by Renoir, Courbet, or a Rodin,” Emmanuèle Peyret writes in Libération, per Artnet. “In brief, another artwork amid those already inhabiting the museum.”

Video contains nudity and is NSFW.



Art Takes Over 50,000 Outdoor Ad Spaces in the U.S., and Wow Is It Beautiful

The next Campbell’s Soup billboard you see might just be a masterpiece.

In fact, it could be Andy Warhol’s iconic “Campbell’s Soup Can” from 1964. Reproductions of that particular work, along with 57 others, will be popping up throughout the month of August on some 50,000 static and digital billboards, outdoor kiosks and transit signs in 170 American cities and towns in all 50 states—part of a project called Art Everywhere U.S.

Inspired by a similar program last year in the U.K., the U.S. version is sponsored by the Outdoor Advertising Association of America in conjunction with the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery in Washington, D.C., and the Whitney Museum in New York. Those institutions hope to attract visitors, while the OAAA is showcasing the latest technology. (You can scan the artwork via smartphone to learn about the images, their creators and the museums.)

Art Everywhere U.S. hasn’t assessed the value of the donated ad space, but the signage used for the British effort last summer—which ran for two weeks and had fewer than half as many installations—was worth almost $5 million.

Check out a map of the locations here.

The U.S. effort launches today in Times Square and will showcase 50 works selected by the public and eight chosen by the museums. Folks were asked to pick their favorites from among 100 possibilities; 170,000 votes were cast, and Edward Hopper’s “Nighthawks”—the oft-parodied, quintessentially American “lonely diner” scene from 1942—topped the poll.

The selections span 230 years of U.S. history, from 1778 to 2008, and it’s amazing how evocatively these works, viewed as a progression, capture the increasing complexity and ambiguity of the American experience. Gilbert Stuart’s portrait of George Washington shows our first president, who sat for the artist in 1793, in a suitably stately and assured pose. By the time we reach Grant Wood’s Iowa farm couple in “American Gothic” (1930), we see a society clinging to traditions but bedeviled by change (ouch, that pitchfork!). Later works informed by mass media, like Roy Lichtenstein’s Disney-fied “Look Mickey” (1961), and the aforementioned Warhol, show artists forging new forms amid sensory overload, striving to simplify and make sense of a world spinning out of control.

In the context of Art Everywhere, “Campbell’s Soup Can” really resonates. This hyper-realistic interpretation of a product that appeared in countless ads will now replace the advertising it skewered, bringing Warhol’s trenchant comment on our commoditized existence full circle.

It seems fitting that in our fickle, media-centric society, Andy Warhol’s 15 minutes of fame keep running into overtime.

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Sculpted Currency by Paul Rousso

Voici des sculptures hyperréalistes de billets de dollars américains froissés réalisés sur plexiglas par Paul Rousso. Les pièces sont réalisées dans des dimensions exagérément augmentées. Chaque détails du billet est minutieusement retranscrit sur les oeuvres. Des réalisations originales à découvrir en photographies.

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Digital Glitch Art

Le studio allemand Design Addicted nous démontre avec Glitch Me sa capacité à modifier, détourner et répéter avec talent différents éléments pour leur donner une seconde vie. Des compositions impressionnantes et visuellement impactantes à découvrir dans une série d’images.

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Make Up Art from Russia

L’artiste Veronica Azaryan de Saint-Pétersbourg nous dévoile ces œuvres absolument magnifiques : l’art du maquillage sur des femmes. Le résultat final est remarquable, les visages peints dans des couleurs unies et certains éclaboussés de peinture d’or ou saupoudrés de pigments colorés créant de splendides jeux de textures.

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The Conquest of Materials

L’artiste Benjamin Swanson a fait la belle série très conceptuelle appelée « The Conquest of Materials », dans laquelle il joue avec des matières vues à travers notre perception, le tout avec une dominante de nuances de teintes grises, blanches et noires. A découvrir dans la suite de l’article.

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Christie’s, the Auction House, Actually Made an Ad That Doesn’t Smell 250 Years Old

Auction house Christie's may be celebrating its 250th birthday in 2016, but it's trying to seem more youthful in this promo for a contemporary art sale happening this Monday.

From the Christie's site: "Professional skateboarder Chris Martin rides through Christie's, giving a behind-the-scenes look at highlights from our 'If I Live I'll See You Tuesday' Contemporary Art Evening Sale, with a soundtrack by Awolation."

The video—presumably made in a contemporary style to push the contemporary product—does a nice job of showing off the art. Loic Gouzer of Christie's tells NPR: "We always show art in the same way, on pristine galleries, on white walls and I think that if you change a bit the context, you infuse it with a new meaning."

But not everyone is impressed.

Art critic Michael Miller of the New York Observer said, "I thought the video was ridiculous. As if they're marketing to a bunch of punk rockers who like skateboarding but, you know, have an extra $10 million just on standby to spend on a Warhol."

If nothing else, Martin has the role of douchey art handler down pat.

Directed by Gary Gardner. Via The Denver Egotist.




Glass Labyrinth Installation

Claudio Parmiggiani a conçu cette installation d’un labyrinthe fait de vitres, au sein de la Galerie d’Art Moderne à Bologne en Italie. Dans ce labyrinthe très singulier, il faudrait briser les vitres de glace avec un marteau pour pouvoir en sortir. Ce qu’il reste est un labyrinthe brisé. Plus de photos dans la suite.

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Funny Everyday Objects Turned Into Art

Domenic Bahmann est un directeur artistique, photographe et illustrateur australien qui s’inspire des objets du quotidien. Dans sa série « Conceptual Work », il égaye les objets de la routine en formant des compositions colorées et en imaginant des scènes drôles. Sa série est à découvrir en intégralité dans la suite.

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High Voltage Photography

Phillip Stearns imagine de magnifiques visuels, à l’aide d’une pratique pour le moins étonnante : il applique divers produits chimiques ménagers à la surface d’un film qu’il enclenche avec 15.000 volts. En un éclair, l’impulsion électrique créée des impressions spectaculaires ressemblant à des réseaux de vaisseaux sanguins dans la rétine.

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Water Paintings by Samantha French

L’artiste Samantha French nous dévoile cette magnifique série de peinture : des portraits d’hommes et de femmes sous l’eau. Des créations très réalistes exprimant l’univers sous l’eau. Chaque détails est présent, les rayons du soleil sur l’eau, les bulles d’air dans l’eau, la nuance des couleurs sous l’eau et l’atmosphère aquatique.

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Sculptures by Livio Scarpella

Le sculpteur italien Livio Scarpella nous fait découvrir des œuvres de sa collection, en particulier des sculptures de portraits, aux caractères androgynes, cachées sous un voile transparent laissant transparaitre l’expression de leur visage. Ces sculptures sont complétées par une pierre colorée remplaçant le cœur de l’humain.


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Humans of the World

Ce magnifique projet réalisé par le designer Adrien Colombié, consiste à capturer l’empreinte digital de gens très différents dans divers endroits dans le monde. Le but étant de rassembler ces différentes empreintes, en rapport avec leur histoires dans différentes pièces, un livre, une oeuvre d’art.

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Indie Fashion Magazines Like Out of Order and Hero On the Cutting Edge

A guide to seven new magazines, each offering its own niche perspective on fashion.

3D Food Impression

Foodini est une imprimante alimentaire 3D qui permet de réaliser de la nourriture ressemblant à n’importe quelle cuisine. Un appareil conçu pour être utilisé tous les jours, pour une cuisine sucrée ou salée combinant la technologie de la nourriture, l’art et la conception. Le tout est à découvrir en photos et vidéo.


Foodini 3D.

Pomme de terre violette.

Viande hamburger.

Impression viande.

Hamburger ouvert.

Impression fromage.

Fish and chips.

Impression pâte à pizza.

Impression sauce pizza.

Pizza avant cuisson.

Pizza.

Quiches épinards en dinosaures.

Spaghetti.

Impression pâte à hamburger.

Cookies de Saint Valentin.

Arbre de Noel en chocolat.

Impression chocolat.

Chocolat.

Arbre de Noel en cookies.

Cookies.

Chocolat 2014.

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Artist Replaces Billboard Ads with Art in Milano

Après la ville de Paris, l’artiste français Etienne Lavie s’attaque aux panneaux publicitaires de la ville de Milan, en les remplaçant par des peintures classiques et célèbres. L’artiste utilise l’art comme un substitut de la publicité, le tout dans un décor urbain. Une belle série à découvrir dans la suite de l’article.

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Not Art by Warsheh

Le projet Not Art est le fruit de la collaboration entre les jordaniens Mothanna Hussein et Hadi Alaeddin, réunis sous le nom de Warsheh. Voulant combiner des peintures classiques à des représentations géométriques minimalistes, ces œuvres jouent sur le Nombre d’Or, afin de proposer de très beaux visuels.

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Museums Special Section: Warming Up to the Culture of Wikipedia

While there used to be innate suspicion toward Wikipedia among museum staffs, even hostility, in recent years there has increasingly been cooperation.

    

WWF by Sir JJ School of Applied Art

Creatives by Yashica Shah

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