Nov
05
Barilla Plans More ‘Inclusive’ Ads Following Chairman’s Anti-Gay Comments
Posted in: Uncategorized
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Sep
27
Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments
Posted in: Uncategorized
Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival's misstep. "Love and pasta for all!" reads the caption on the Facebook photo above. "We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," a rep for Orca im Hafen, Bertolli's social-media agency in Germany, tells AdFreak. So far, Bertolli has not taken similar steps in the U.S., but the brand has been gay-friendly here for years, too. Check out the spot below from a couple of years back.
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Sep
26
Barilla Chairman Vows Never to Make Ads Featuring Gay People
Posted in: Uncategorized
In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for boycotts from LGBT rights groups after Guido Barilla (above), its chairman, said in an Italian radio interview on Wednesday that Barilla "would never" create an ad featuring a same-sex family, reports Reuters. "Ours is a classic family where the woman plays a fundamental role," he said, adding that if gay people "like our pasta and our advertising, they'll eat our pasta. If they don't like it, then they will not eat it, and they will eat another brand." The company issued a statement Thursday with a pseudo-apology, apparently only sort of understanding that comments like Barilla's are going to make a lot of people—not just gay people—not like its pasta or its advertising. Via Gawker.
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Dec
28
Barilla Plus: All in one pack
Posted in: Uncategorizeda href=/media/print/barilla_plus_all_in_one_packimg src=http://adsoftheworld.com/files/images/Barillasupermarket.preview.jpg alt=Barilla Plus: All in one pack title=Barilla Plus: All in one pack class=image image-preview width=460 height=297 //apAdvertising Agency: Tank/Yamp;Rbr /
Creative Director: Hans Ahlgrenbr /
Copywriter: Daniel Rinaldobr /
Art Directors: Fredrik Forsling, Magnus Uddenbergbr /
Photographer: Eric Sattenbr /
Retouch: Bertil Israelsson, John Martinsson/p
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