RPA Hails Undiscovered Artists with Colorful Skeet Shooting

To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” and the goal of the parties involved is to shine a light on unheralded artists and provide a major platform for them to showcase their talents.

Featuring a lollipop-sucking, gun-toting punk rocker and her weary-yet-willing assistant, RPA’s :90 second clip, directed by identical twin duo the Friese Brothers, uses skeet shooting as a metaphor for bringing non-traditional imagery to life. In this case, a drab, black and white world springs to life with colorful ammo, slow-motion footage, and the dulcet sounds of Portland-based singer-songwriter Ezza Rose.

RPA’s latest Newport Beach entry is a far cry from some of the harsher and quirkier festival promos we’ve seen from them in the past, but it’s nice to see that each year brings with it a completely different theme.

Regarding their “Skeet Art” video, the Friese Brothers say:

“We found ourselves at a shooting range in the desert for a friend’s wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music. Seemingly unrelated things, we had this idea to re-imagine them inspired by the Festival’s theme of ‘Know New Art’ and meld these elements into a short narrative-what kind of art would a skeet-shooting, punk rock, fine artist make. This was our first time working with RPA, which was a fantastic experience. They gave us all the freedom in the world and brought so many creative ideas to the table. We developed storyboards early on, so the whole production team and crew really saw the vision from the beginning. It was great to all be on the same page.”

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP, CD/AD: Scott McDonald
ACD/CW: Andrea Drever
SVP, Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Assistant Producer: Grace Wang

Music Track: “Ophelia”
Written & Performed by Ezza Rose
Courtesy of Angry Mob Music

Production: Biscuit Filmworks
Directors: Freise Brothers
DP: Christian Evans
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen Sarria
Producer: Thaddeus Herrick

Editorial Company: Cut + Run
Editor: Lucas Eskin
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls

VFX: Jogger
Creative Director: David Parker

Color Services: Company 3
Senior Colorist: Siggy Ferstl
Executive Producer: Rhubie Jovanov
Senior Color Producer: Matt Moran

Title Design & Animation: Laundry!
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta

Audio Post Company: Lime Studios
Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
Executive Producer: Susie Boyajan

Key Art Print Photography: Karel Polt and Asher Hung

W+K Portland Goes Gatsby for Dodge

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.

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New Career Opportunities Daily: The best jobs in media.

Throwback Thursday: David&Goliath Spins You Right ‘Round for the California Lottery

This new spot for the California Lottery from David&Goliath and biscuit filmworks director Aaron Ruell stars (among others): an auto mechanic, a laundromat patron, a roller skater who bears a striking resemblance to 70?s Burt Reynolds and a synth-pop jam that may or may not have demanded a remake.

D&G won the CA Lottery account back in 2010–and this Wheel of Fortune tie in is a fairly dramatic departure from other spots created for the client.

Credits and older ads after the jump.
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New Career Opportunities Daily: The best jobs in media.

Cisco mostra como tudo mudará com a “internet de todas as coisas”

A Cisco lançou, recentemente, o manifesto Internet of Everything para mostrar como será o futuro com a “internet de todas as coisas”, quando a tecnologia não apenas ajudará a formatar a maneira como vivemos, mas irá se inserir de maneira ainda mais essencial em nosso cotidiano.

Para se ter uma ideia de como será isso tudo, a Goodby Silverstein & Partners assina a criação do comercial Circle Story, que começa e termina da mesma maneira, em uma casa, com um gato de estimação. Pode ser hoje, amanhã ou daqui a 10 anos, o que importa é como a tecnologia preenche o dia a dia da família que vive ali.

A produção é da Biscuit Filmworks.

cisco cisco1

Brainstorm9Post originalmente publicado no Brainstorm #9
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