Boosting Your Business Experience On Facebook

There definitely is no secret about Facebook’s renowned traffic numbers, and all online marketers certainly know this very well. Of course, all businesses from small to large have a tendency to view that in terms of profits which is clear. But it is important to realize that you will have to work before you are able to reap the rewards just like you need to anywhere else. Avoid thinking that you just need to make a couple of comments every now and then, and then you make loads of money. If you are asking yourself what can be done, if you are obscure you can change that around and become well-known. Your small company can achieve excellent publicity, and you can generate leads, sales and far more. But know your Facebook fame will not occur by itself, and you can definitely derail your efforts by making the wrong marketing moves.

One of the greatest wrong turns to take at Facebook, and other sites, is failing to be consistent in what you do. The difficulty with this idea of being even and routine in your marketing is about simply being there for your market. What can quickly happen is you begin with a bang and then matters fall by the wayside in time. To make up for that, you suddenly appear out of nowhere and post half a dozen status updates. While you’re at it, you contain a couple of links for some offers you feel are great and might help them. That is certainly not how you utilize social marketing or have success at Facebook. The mixture of your absence and the links you gave them will leave a bad impression about you. So merely spread out your marketing and ensure you talk to people on a recurrent basis.

You can trigger other unpleasant consequences by failing to keep in regular touch with your market. First, as you realize all of your efforts will work to brand you whether in a positive or negative fashion. So what that means is you must be consistent in your messages all the time. Also, remember you stand for your business, so while you have to be fairly informal it is still important that you carry out yourself properly, as well. Getting that done is not as hard as you may feel, but you must keep it uppermost in your mind. So stay away from going way off topic at your fan pages by talking about things people will not be there to hear. Obviously it is fine to have light occasions, but keep the conversation on course and in the right direction. But keep things going in the right track which is the theme of your page as well as your business branding.

A lot has been occurring at Facebook in the past couple of years including upgrades of many kinds. One specific change that has taken place concerns transmitting friend requests to people who don’t know who you are. You have to be very watchful with that practice because they will know that you’re doing it and may eliminate your account. But one way around that is to search on the phrases that are appropriate to your market. The effect of doing so will lead you to chats based on your searches. At that time it is simply a matter of pleasantly adding to the discussions.

For Your Internet Business To Be A Success You Need A Business Blog

If you already have a booming business and your web site has many visitors, you might wonder why you must have a business blog. To continue with a level of success or to improve on that success, it is now essential to have a blog as part of your online presence. A business blog is essential to retaining your current client base and growing it. It can add value to a site that is already thriving, which wouldn’t be possible without utilizing a business blog.

A static site doesn’t create the feeling that there is someone real somewhere, someone you could talk to. People want to know there is a real person, who will respond when a question is asked. A site which is purely text and some pretty graphics is not enough. Your buyers can post comments and questions on your blog, to which you can respond in person, enabling you to develop a connection with your customers, something that you can’t do with a static web site. People have become comfortable with social networking, and love to discuss things, especially intended purchases. A blog can be frequently updated to always reflect the latest information. The information you share can hence always be appropriate and up to date.

Search engines are responsible for 80% of a site’s visitors, and site owners are aware of this. The best way to get relevant traffic is through the search engines. When people type in a relevant query a search engine will direct them to your offerings. By doing this highly relevant website traffic is pushed to your web site. To get on the search engines without much hassle, the pages must be indexed, which happens much more quickly with blogs than static pages.

Blogs have something special, the ping function, which makes it quicker to generate traffic to a blog than a static page. Each time a new blog post is made, it is pinged, letting the search engines know that new content has been put on the web site. Spider bots are then directed by the search engines to analyze the material on your blog to determine if it is new. Your fresh content will be indexed if the spiders okay it, so that when one of your keywords are searched on, your page will show up in the results. You next need to concentrate on getting a high page rank for a lot of people to visit them.

Internal links are instantly created when you put up something new, which doesn’t happen automatically with static webpages. There you need to link them together by hand, in addition to setting up a logical site map. You spend invaluable time on technical tasks which are carried out as a matter of course with a blog. If you have a blog instead, you have more time to manage your business. For anybody with an online business, a business blog is quickly becoming crucial.

Begin A Social Media Consultant Small Business Of Your Own

The social media explosion which has taken place online during the last few years has developed both bad and good publicity but there’s no doubt that it’s here to stay. The way organizations market themselves on the web and how they’re perceived has been changed by social media and those that have embraced it in the right way have seen success. Obviously, there are quite a few who need help with this–especially local business owners who find it nearly impossible to find the time to actually put their social media technique into action. This has created opportunities for social media consultants to build a business for themselves whilst helping tiny and medium sized organizations. In the following article we are going to examine these opportunities and try to figure out how to create a social media business of your own.

In order to construct this sort of business you obviously have to have the necessary knowledge. If you are already a social media user, you could already be well positioned to help others but it’s still important to learn some formal knowledge about it and to ensure that your knowledge is up to date. The first area that the majority of business men and women have a difficult time with is the setting up of their pages and profiles on the various social media platforms. It’s up to you whether you concentrate on one area, like Facebook, or if you want to help men and women with all the different platforms. The main thing is that you can charge organizations for helping them to set up a Facebook page as an example, if that is something you are aware how to do.

The majority of the time you are going to be working with businesses who do have their profiles set up however they don’t understand how to use them properly. Maybe they haven’t had the time to do it or maybe they don’t understand that there are areas in which they’re able to improve. For example, you may find Facebook pages that are not properly optimized and that have failed to encourage individuals to like the page. It’s really easy, with the help of a small amount of research, to discover which organizations in your area need this help and it can be an excellent way to introduce yourself to the business owner and find other ways to help him or her out.

As you gain confidence in your abilities, you could get more involved with helping companies create their social media techniques like through training and coaching. It all depends on what level you want to take your business to and how much time and responsibility you wish to accept for yourself. No matter what, though, going to local meet ups and being prepared to take part in or give group presentations could open the doors to quite plenty of different opportunities. There are plenty of business owners who understand how important social media is and all these people need is some guidance and help.

There are definitely opportunities for you when you’ve got the knowledge and confidence to construct a business as a social media consultant.

The best way To Realize Greater Conversions Using The Power of Consistency In Your Marketing

Performing business on the net is filled with many possibilities for mistakes, and inconsistency with your overall approach has to be an essential one. Either people have no notion of how important it is, or they simply have no clue that this is available. Yet the lack of regularity in almost all you do in your company will have a destructive influence on conversions. Underlying the reasons to pay attention to this relates to the way humans observe their environment and then respond to it. When our experiences may not be what we anticipate, dependent on prior experience, then it brings about uneasiness and may instinctively seem irrational. The end effect is we tend to want to stay clear of seeing it, and that means walking away from your site, blog and business.

One common facet of online marketing where this effect is highly frequent concerns squeeze pages and a different site. We have all witnessed and used squeeze pages when a person is building an email list for marketing. Based on personal inclination, the marketer may deposit the fresh optin on a web page or other site. The business person behind it has the option to reveal a site or hold out until later. However, there is particular risk in this scenario that embodies this concept of being consistent in your marketing which we will describe.

The dynamics here concern the page layout, design elements and colors of the squeeze page and the site that appears after that in the browser. If the contrast is enough, then that is definitely inconsistency and will produce an uneasy influence on the person. The simple solution is to make the squeeze page design more aligned and in agreement with the sales letter page design.

Another related situation concerns all the affiliate marketers and how they approach their marketing. Making review sites has been a very prevalent strategy, and usually there are several links to outside product sites. Obviously you cannot accommodate all the different vendor sales page designs. What is attainable, and successful, is to develop a site so it does offer a smooth transition to the sites you are connecting to. What you should strive to do is prevent a design that is highly strange and serves to offer a glaring contrast to any other site. You will need to make an effort to discover how well colors, format and overall designs can be relatively inconspicuous hence they avoid clashes. Frequently an effective approach is to be mindful of this and minimize unacceptable contrasts.

This very identical rule applies to all you do in your business specifically in your written communications and marketing messages. Generally speaking, many people are constant and routine in the way they talk to people. Alternatively, we have seen many situations in which goods and services were promoted that seemed way out of place and unforeseen. This happens to some level, but it is not anything we would call unrestrained or a widespread problem. On the other hand, we have seen it enough to assume that many web marketers and businesses are unaware of the importance to be consistent.

Concrete Business Cards

L’agence créative Murmure basée à Caen a pu réaliser une série de cartes de visite concrètes, en utilisant le béton. En créant une interaction entre les matériaux utilisés, la finesse de la typographie et la dureté du support, le rendu splendide est à découvrir dans la suite.



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Musicbox Business Cards

L’agence Ritornell a eu l’excellente idée d’utiliser des cartes de visites avec des informations nécessaires pour leur structure mais aussi qui permettent de jouer une musique pré-défini. Une idée simple et innovante à découvrir dans une vidéo dans la suite.



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Business Cards Package

Messy Design a eu l’idée de créer une vidéo en stop-motion en utilisant leurs cartes de visite afin de faire références aux aspects majeurs de leurs activités, à savoir penser et proposer des idées et des solutions. Un résultat simple mais efficace à découvrir en vidéo dans la suite.



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Business Card Design

Une carte de visite interactive et conviviale, car elle permet de se créer soi-même sa propre coupe de cheveux. Des cartes pour Glammer Education Institute of Hair Design, qui deviennent uniques en leurs genres. Un concept efficace grâce à une exécution de Y&R Thailand.



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Still Aren’t Using Social Media to Advertise?

Facebook, MySpace, LinkedIn, Twitter, YouTube, Revver, WordPress, Reddit, Digg, Ning, Xing, Squidoo, Tumblr and Flickr (overwhelmed yet? I can go on) are all social media. What is the hype? It’s the talk of the town and everybody is doing it. However, is it of any use as a tool for marketing? It is! And you aren’t using it yet?

As a follow up to my last post, 10 Reasons to Use Online Video for Your Business, and a non-related follow up to Megan Green’s post, I thought I’d keep the ball rolling with 5 reasons why you must use social media to advertise your business:

It’s FREE – Connecting with customers/clients through Facebook and LinkedIn, posting your deals on Twitter, and demonstrating your expertise through a blog or video can all be done at the cost of $0. What it will cost, however, is time and some DIY prowess because each social media platform requires its own variation of communication for optimal effectiveness. Some initial research is suggested to decide which platform may best suit your business. However, if you’re a strong believer of “time is money” and are too busy to teach yourself social media, there are companies that can help you and your business get started for as little as $299.

Location, Location, Location – You want your product/service seen by as many people as possible, and, without any statistics to back me up here, there are a lot of people on the internet using social media sites. A lot. We’re talking hundreds of millions. For you naysayers: as of July, Facebook alone had 250 million users. Can you afford to ignore these people? A better question: can you afford to have these people ignore you?

Sharable – Not only will your product/service be seen, you can also have it shared. If a person on Twitter sees your tweet promoting your business and knows people in his or her network that can use it, he or she may pass the promotion on with a retweet. If you write a great blog post on the benefits of your service and submit it to social bookmarking sites, people can discover and rate it moving it up the site’s ranks, which allows more people to discover it. If you made an entertaining video about your product, it could be passed around to hundreds, thousands, and possibly millions of people. Imagine that, a :60-second video about your product seen by millions. It’s FREE advertising.

Long Lasting – Once your business/product/service information makes it onto these social media sites, it can live on forever. That’s a long time (don’t worry, it’s a good thing). There it is, your info being seen and promoted long after you posted it and readily available when you want to put some extra muscle behind it.

Engagement – People who use your product/service will have an opinion about it, and more often than not, they will voice their opinions through social media, and you should know exactly what they are saying, good or bad. If someone sings your praises by writing an elaborate blog post, you can share that with your network or use it as a testimonial on your website. If someone tweets a complaint about your product/service, you can address it and ideally change their mind. No one likes to feel ignored, so if you can show your customers/clients you care and listen, that will definitely strengthen relationships.

There are easily more than five reasons to use social media for your business, so be sure to come back for updates. As usual, feel free to ask a question or drop a comment.

P.S. Once again, to redeem my cool points, here’s a video from my Creative Director poking fun at so called “social media experts,” because you can’t be an expert in something that is constantly changing with new platforms, bells & whistles.



Tommy Liu, the man, the legend (to be) wields his pen of creativity against the injustice of mediocrity plaguing the world as the Senior Account Executive at Supercool Creative & SpotZero where he also manages the blog. Click here to view some of his battles (he doesn’t always win).


You’re Not on Twitter Yet?

twitterIt’s out there and everyone’s talking about it. It’s been proven to give companies an edge on competition and the ability to form a bond with customers. So why aren’t you involved in social media yet?

As a freelancer in social media, I’ve noticed that there are numerous corporations that are still not involved with Twitter, Facebook, or anything on the Internet beyond a website and an email. This is, in essence, what it would be like when everyone started to advertise on the television when it was first invented and a company simply ignored it and kept to the “old school” ways of handing out fliers to people. Although it is important to respect the more traditional ways of advertising, you must also incorporate the new to properly promote and advertise your company and brand (my fellow Beneath the Brand blogger Jon Leung agrees – check out his post Marketers’ Dilemma: Facebook or Twitter).

The best thing about social media – it’s easy and free. At the moment, I recommend starting with Twitter because, as I’m sure you’ve heard, it’s becoming more and more similar to the dot com boom (i.e. don’t be the last one to figure it out).

Look at Twitter this way: imagine all your customers coming together on a daily basis and talking about topics that pertain to you and your company, thereby spreading even more information about your company and gaining more recognition and consumers.

Let me use a company as an example that I am currently involved with: Dolphin Blue, Inc. Dolphin Blue helps businesses go green through its office supplies. If you thinking of promotion from a networking standpoint, the first thing you would do is to find a group that matches your interests, in this case, any green groups that deals with the ecosystem or world health. You would then attend the group sessions, meet people who have those same interests, and start conversations with them about your company. Twitter is exactly like this, only on a much larger scale.

After creating a Twitter account, log on to www.search.twitter.com and search (#green) for people talking about green issues. “Follow” them, re-tweet things they’ve tweeted that you agree with and *poof,* people will start following you, re-tweeting things you’ve posted, and, most importantly, become aware of your services. And thus, networking and building your business starts on a national level. The more people you meet, the more people who talk about you and your company.

Within four hours of Dolphin Blue publishing its Twitter account, it had six mentions and 26 followers! On day two, those numbers grew to 14 mentions and 93 followers. Imagine how many more people it’ll reach within the next week, month or year.

I think Griffin Farley of 22squared said it best. “Don’t plan for the ones you reach, plan for the ones they reach.” It’s all about who you know, right?

Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.


Make Mine a Million $ Business Race

samsclub_logo_4cp_olOne of the best alternatives today is to go into business. If you want to survive, looking for a revenue-generating alternative seems to be the way to go and Sams Club is all but willing to help out. Sam’s Club today reiterated its continued commitment to women entrepreneurs and small business by underwriting the first 625 women entrepreneurs in the Make Mine a Million $ Business RACE, in part through a donation from the Wal-Mart Foundation for $580,000.

The Make Mine a Million $ Business RACE is a year-long business growth marathon to inspire thousands of women entrepreneurs across the country to hit their revenue goals and provide them with business coaching and expert advice, innovative online business growth resources, access to new markets, and a supportive community of peers.

(Source) WalMart

Make the Right Choices for Small Business Advertising Practices

Small Business Advertising

Small businesses do not have the luxury of advertising lackadaisically today. For one thing, budgets are limited and by all means, they have only one shot at making good their advertising opportunities work for their business.

Overall, this may seem easier said than done. There is a gamble and risk in using advertising tools. Being a small business on the rise, proper analysis and deliberation must be done by business managers to make sure that such resorts can indeed be helpful to the company’s cause.

For what it is worth, it would be best to consider everything through analysis and studies. By doing this, the feasibility of using advertising mediums can be justified and lowering the risk of a useless way of helping promote a business and what it has to offer.

“In advertising, large companies can make small mistakes and survive,” notes Mark Preiser of Walter F. Cameron Advertising in Hauppauge. “They can even make large mistakes and survive. Small companies don’t have the same luxury.”

(Source) Newsday.com

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Defining Moral Advertising Techniques

Naked Advertising

 

To draw attention, controversial practices such as injecting sexual images will be condemned by most but it is relevant to the product or service being advertised, chances are they will be allowed to do so. Apparently, there are a lot of advertising and promotional practices used today that have had their share of being hit for their uncanny means of attracting attention.

It cannot be discounted that a lot of people have used these techniques to use controversy as an added value as far as attention grabbing is concerned. Some may not like it and even deem it as a dirty tactic. But in the world of business today, you just have to pull out all the stops even if it may be pointing towards risking morality issues we know of today.

“Naked people are wonderful, of course, but they have to be relevant to the product. You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car.”

(Source) BBC News

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Social Networking Offering New Marketing Strategies Online

Online Advertising

If you have been hearing online advertising as the new age of doing business then perhaps you still have a lot to learn. While the said practice is indeed a reality, there are more detailed strategies involved since online advertising has to be branched down as well. These include:

  1. Article Marketing
  2. Blog Marketing
  3. Social Marketing
  4. Link Building Exchanges
  5. SEO

Individually, they all seem as if they are one shot deals. Each online advertising strategy has its own approach towards making businesses click. Using all of them would be fine but do remember, it would be best to start out with one and then slowly incorporate the others. You just have to work your way before you want to invest in the whole package and enjoy its benefits in the end.

You can read a related article on Online Advertising here.

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Unique Business Names to Make Marketing Easier

Weird Business Names

The creative part of people today depends on how well they can put together their company name and expound on that. We find unique names that can include out of nowhere names like perhaps Fizz or even Friendster. But with the proper implementation of marketing practices, you will be surprised at the impact that they can have when you talk about making them a household name.

We have seen a lot of them from past years. Names such as Carrier, Sony and Nokia were virtual unknowns back in the days. But thanks to the proper advertising and promotional campaigns, they are big names in the business today.

With that in mind, you can just imagine at how one crazy name can make a difference. Support that and build on it and you may find yourself counting your money before you even blink.

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