Super Sweet Sounds of the ’70s Used to Sell More Stuff

Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]

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United Auto Workers Is Battling the Culture of “Corporate Greed”

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […]

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Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle

Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don’t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Advertising Association. It’s what they call “Tier 2 Automotive” — so the focus is on selling […]

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In A New Kia Sportage, You’ll Have the Power to Make More Good

Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There’s also the emotional buyer and the emotive purchase. People sometimes “fall in love” with a […]

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Before You Drive the New Lexus NX, “Hustle for What Matters”

People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]

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Hyundai Is Out Front in the Fight Against Pediatric Cancer

Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]

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Lexus and AMC Theaters Boosted by Celebrity Endorsements

Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]

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Chevrolet Likes the Idea of Open Roads Into the New Columbia

Columbia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. […]

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American Made and Made To Make You Smile

The Escalade from Cadillac is a sexy ride. Sexy rides need sexy drivers, and now Caddy has one in Regina King. Have you seen the HBO series, Watchmen? It’s as good as anything on TV since The Wire. King plays a detective in the single-season series, and she’s damn good at her job. She’s also […]

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Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple

Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]

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Uncle Cooper Says “Go With The Coopers”

Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]

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Welcome to Voltage Valley and Its New American-Made EV Pickup Truck

Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. Our ability to evolve… I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]

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Silly Is Always In

It’s the season of serious. We all have so much to be serious about. Will schools ever start again? Is it safe to go on vacation? How long will we be wearing masks? When will the economy recover? When will neighbors care more about being a good neighbor than their political identity? Too much of […]

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Is “Let’s Road Trip, America” the Right Message During A Public Safety Crisis?

Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It’s an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. […]

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Jeep Beep Beeps. The New Bronco Bucks.

Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]

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It’s Summer in the Northern Hemisphere, Can You Contain Yourself?

Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty… In the middle of the economic and social chaos, it’s normal to long for the […]

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Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware

Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]

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Ford Motor Company Wants To “Help Take Care of You”

Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]

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Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain

Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds […]

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Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership”

Customer service is a large part of a company’s ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work […]

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