Chirpy Elephant : Agency Profile

We are tightly knit, pint sized shop with an eclectic bunch of talent. “We believe the ingenuity of any well crafted communication should sport a lively, engaging, mammoth idea and bring a massive smile to all concerned stakeholders.”

What made you start Chirpy Elephant?
My partner Jairam and I (Leela Ram), were feeling jaded, working for top MNCs and shops where it was all about toeing the line, humouring clients and heavy emphasis on billing. We felt we were moving away from the core reason of why we joined and enjoyed advertising. Besides we strongly felt, we were on a creative crusade to raise Chennai’s brand communication standards.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
We have a fine mix of art talent. Our senior most resource is well rounded with local, national and international work exposure. We have Viscom grads that were handpicked because they had an eye for the ridiculous and also because they hailed from small towns, this helped bring fresher perspectives to the table and ensures a sane work culture.

How would you define the design style at Chirpy Elephant?
Very polished and contemporary with inspiration drawn from diverse cultures.

What does Chirpy Elephant do which sets it apart?
We have the resoluteness and gumption to turn down clients who refuse to buy good work. We chase good work at all costs and not the monies. That’s one reason why we are among the very few shops hailing from Chennai, that has won the admiration of clients and peers across India.

Were there any particular role models for you when you grew up?
Well inspiration comes from everywhere, country music doyens Don Williams, John Denver, Sporting Legend Steve Waugh, Advertising greats Bernbach, Ogilvy, Belgian Art Genius, Erik Vervroegen, Ogilvy’s – Tham Khai Meng, Ace illustrator – Tiagio Hoisel, Maverick Entrepreneur – Branson, stand up comedians and all kinds of people…

Who was the most influential personality on your career in Brand Building?
Anand Bhaskar Halve (Chlorophyll Brand and Communications), when it comes to positioning Subrata Sen Gupta, Anand Siva ex Saatch & Satchi and Akshara…

How important is the focus on a great brand idea?
It’s everything!

Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding agency?
We are ideas shop. Period! The work culture is fun loving and laid back. But there is a strict adherence to meeting client goals and deadlines.

What do you feel about the state of design in Brand Building in India?
Bombay largely and to some degree Delhi and Bangalore is upping the ante; I strongly feel the rest of the country including Chennai has a lot of catching up to do.

Any other Indian agencies you admire?
We adore the work coming out of the all time favourite O&M (at least we admired what they did till a few years ago) very recently it’s been Happy and Taproot to a large degree.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Or Advertising and brand building?
Please understand what you are getting into, don’t enter this industry without truckloads of passion, perseverance and patience. Do the hard yards, identify mentor agencies and spend some time honing the skills before you venture out on your own and seek fame. Why just graphic design? there are enough functional roles that will catch the fancy and fuel ambitions.
Who would your design team like to take out for dinner?
Some dear clients who have shown immense faith in our creative leaps and some doyens’ in the industry.

What’s on the company iPod?
A mishmash of the latest Tamil chartbusters and at times some good old country music.

Mac or PC?
Both!

Viral office signage

Young Ones Launch

NAC Store Launch

Half the Praise

 

 

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10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

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Breezy Light Weight Jewellery by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Art Director / Copywriter: Leela Ram
Junior Art Director: Brahama Prasad
Studio: Set Fire

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Prince Jewelry

Advertising Agency: Rubecon, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Diya Pallikal
Copywriter: Sajan Prathap Singh
Illustrator: Samuel Rajapandian Sam
Photographer: Kunal Daswani

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Moods Condoms by RK Swamy BBDO

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Director: Navneet Virk
Art Director: Sundararaman J
Associate CD / Art Director: Balakumar
Associate CD / Copywriter: Arun R Kumarasamy
Account Director: Sunil Ranjan Pathak
Illustrator: Raj Selvan

Moods 1500 DOTS Ads NW2 Poster

Moods 1500 DOTS Ads NW2 Poster

Moods 1500 DOTS Ads NW2 Poster

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Zero Degree Design Studio

The campaign was conceptualized and executed by our agency for Women’s day, and seeks to inspire with images of iconic women who have left an indelible stamp on Indian history and culture.

Advertising Agency: Zero Degree Design Studio, Chennai, India
Creative Director / Art Director: Syed Azharuddin Hussainy
Copywriter: Suraj Sethu
Creative Head: Praveen Kumar
Project Manager: Selvaraj Pillai

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Business Line by Ogilvy

Advertising Agency: Ogilvy, Chennai, India
Associate Creative Directors: Binu Varghese, Mridula Joseph
Creative Controller / Copywriter: Deepan Ramchandran
Art Director / Illustrator: KD Divya

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Stori by 1PointSize

Advertising Agency: 1pointsize, Chennai, India
Creative Director / Copywriter: Anantha Narayan
Creative Director/ Art Director: Sharad Haksar
Photographer: Sharad Haksar

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Karuna Santha Laxative by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Digital creative: Siva Kumar
Illustrator: Sanjay Garud

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Tulip Bali Spa by Chirpy Elephant

Corporate Executives who a visit to the spa is a far easier way to de-stress than fleeing life. Indian is renowned for people embracing sainthood/sanyas when fed up with life.

De-stress with our ultra – special Bali body massages, scrubs and wraps.

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Retoucher: Bala Ganesh
Photographer: Muthu Kumar

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Business Line Celebration by Ogilvy Chennai

Advertised brand: Business Line – Cerebration
Advert title(s): The Annual Business Line Corporate Quiz
Advertising Agency: Ogilvy, Chennai, India
Associate Creative Director: Binu Varghese, Mridula Joseph
Creative Controller: Deepan Ramchandran
Art Director: KD Divya
Copywriter: Deepan Ramachandran
Illustrator: KD Divya

2012 Quiz ad final version

2012 Quiz ad final version

 

2012 Quiz ad final version

 

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PETA by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Digital Creative: Siva Kumar
Illustrator: Pravin Arasu
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Pedigree Dog Food bt RK Swamy BBDO Chennai

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Directors: Navneet Virk, Premkumar Prasad
Associate Creative Director: Arun R Kumarasamy
Copywriter: Arun R Kumarasamy
Art Director: Premkumar Prasad
Illustrator: Raj Selvan
Digital Artist: Sivakumar Chinnasamy
Account Manager: Nitin Verma

Divine irony by 1pointsize, Chennai

Advertising Agency: 1pointsize, Chennai, India
Art Director / Photographer: Sharad Haksar
Copywriter: Anantha Narayan

Tulip Bali by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Graphic Designer: Arul Anchalan
Account Director: Raam Prasad
Photographer: Kapil Ganesh
Retoucher: Bhaskar

 

 

One EyeLand bt 1pointsize

Advertising Agency: 1pointsize, Chennai, India
Creative Director: Sharad Haksar
Art Director: Santhosh Kone
Copywriter: Anantha Narayan

 

 

 

 

 

 

Gallop by JWT Chennai

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Vinod Kumar
Copywriter: Abhijit Kundu
Photographer: Arun Natrajan
Additional credits: AP Bhaskar

 

 

 

La Shakahari by One MG, Chennai

Advertising Agency: One MG, Chennai, India
Creative Directors: Amrish Shyam, Nishant Rastogi
Art Director: R Thirumaran
Copywriters: Amrish Shyam, Akaash Ampili
Illustrator: Deepak

 

 

Get Tex-Mex-Merized

Bite into the mouthwatering, mesmerizing flavors of tex-mex cuisine. Bringing you the best from the cowboy times & towns. We are now open, from 11am – 3.30pm, 7pm – 11pm
Chicken Wings | Steaks | Burritos | Quesadillas & More

Advertising Agency: One Mg, Chennai, India
Creative Directors: Amrish Shyam, Nishant Rastogi
Art Director: R Thirumaran
Copywriter: Amrish Shyam
Illustrators: R Thirumaran, Suresh Baba