Take a vacation to Minnesota? Nah, it’s too cold and dreary with all that snow and dreary-ness. Brrr…
To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to “sample” a pair of the state’s diverse attractions and share their experiences via social media.
The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer.
The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer—a “multi-keg beer deployment system” that uses RFID and custom-written software to verify whether you’ve stopped being a lazy git, finished your timesheets and earned your free pint. (According to the agency, the technology used includes “several Arduinos, a Node-based server, solenoids and a Raspberry Pi.” For all we know, so could the beer.)
Check out more pics below. And yes, similar things have been done before, including the beer fridge at JWT agency Casa in Brazil that unlocks only when timesheets are done.
Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency Colle+McVoy) at the Mall of America in Bloomington, Minn.
Caribou used pinned images from fans as inspiration for its new Real Inspiration Blend variety of coffee. That sounds like a stretch, but the giant Pinterest board is pretty impressive. It includes two large screens that feature inspirating photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires.
See more in the video below.
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Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use of Willie Nelson by Minneapolis agency Colle+McVoy, for whom it must have been fun taking some lighthearted shots at a brand famously advertised for three decades by crosstown shop Carmichael Lynch. (Colle+McVoy tells us it has "great respect for Harley and its loyal riders" despite the mischievous approach here.) A 30-second version of the ad will air on TV next week, setting the stage for the worldwide reveal of the 2014 Indian Chief at the 2013 Sturgis Motorcycle Rally the week of Aug. 5. Credits below.
CREDITS
Client: Indian Motorcycle
Agency: Colle+McVoy, Minneapolis
Production Company: Blue Morpho Films
Edit: Channel Z
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Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.) The next screen promotes TakeMeFishing.org, the RBFF's boating and fishing resource. The campaign will not heed its own advice, however—it will remain in Times Square all summer long.
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PaintThatShitGold.com arms fans with spray cans and stencils allowing them to “tag†any site on the Web—all while listening to tracks from the new album. From whitehouse.gov to myspace.com, no site is safe.
Advertising Agency: Colle+McVoy, Minneapolis, United States
Executive Creative Director: Mike Fetrow
Group Creative Director: Eric Husband
Copywriter: Tim Blevins
Art Director/Designer: Barrett Haroldson
Art Director: Mike Caguin
Technical Lead: Jason Striegel
Developer: Brian Litzinger
Front-end Flash Developer: Andrew Charon
Interactive Strategist: Alicia Patrick
Producer: Ashley Vaness
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