Corinna Falusi Promoted to CCO at Ogilvy New York

Ogilvy New York picked the Friday before the Super Bowl to announce the promotion Corinna Falusi, formerly ECD and senior partner, to the chief creative officer position.

Only nine months ago, Falusi was promoted from GCD to ECD in a move that also saw Michael Paterson become GCD and senior partner; this latest announcement marks the first executive change made by Chris Garbutt since he assumed the CCO role at Ogilvy East last February.

Falusi replaces Calle Sjoenell, who left Ogilvy back in August to return to his native Sweden…and a position at Lowe.

The new CCO, who joined Ogilvy in 2012 after nearly ten years with StrawberryFrog in both Amsterdam and New York, ran creative on Coca-Cola, IKEA, Fanta, Spotify and, most recently, Coke Zero. She will continue to lead the first two accounts while “driv[ing] the creative vision of the New York agency.”

Falusi will report to Garbutt, who calls her “an obvious choice” for the role, while working closely with New York President Adam Tucker.

Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. continued…

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Falusi, Paterson Move Up the Ranks at Ogilvy NY

corinnafalusi1-140SOgilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

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