Une belle idée imaginée par Antiono Correa pour le staff de « Denia Salu Tennis Academy », en transformant le format d’une carte de visite traditionnelle en un véritable terrain de tennis. La carte a été remis plié en 2 et lorsqu’elle s’ouvre, elle devient un terrain. Deux modèles ont été produits en terre battue, et en dur.
| THE ORIGINAL? Pepsi GenerationNext “Kuerten vs Denilson” – 1999 Source : CulturePub , Cannes Lions Archive Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Nike Mercurial Vapor VIII “Nadal vs Ronaldo” – 2012 Source : YouTube Agency : Unknown (Please Help) |
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| THE ORIGINAL? ESPN Sports Radio / Student Work – 2011 Source : 2011 Annual Spring Show ADDY Award Winner, School : Academy of Art University (USA) |
LESS ORIGINAL Beijing Sports Radio – 2012 Source : Adsoftheworld Agency : Ogilvy & Mather Hong Kong (China) |
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| THE ORIGINAL? Head Tennis Rackets – 1998 Claim : “Shoot to kill” Source : Cannes Archive Online, Agency : JWT Lisbon (Portugal) |
LESS ORIGINAL : Nintendo Star Tennis ‘99 – 2000 Claim : “Kill the game and your opponent” Source : Cannes Archive Online, Agency : Leo Burnett (Brazil) |
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| THE ORIGINAL? Sponsor “Tired of starting defeated?” – 2008 Source : Adsoftheworld Agency : Concept Istanbul (Turkey) |
LESS ORIGINAL : Tennis Australia “Get an advantage” – 2009 Source : Adsoftheworld Agency : Mc Cann Melbourne (Australia) |
| – Pour voir encore deux autres annonces très semblables, cliquez-ici – To see an older post with 2 very identical ads : Click Here |
Recently, London documents implying “a global arrangement involving kickbacks, bid-rigging, discounts and client over-billing”” by Grey Group will now be sealed forever. Seems a pissy ex-employee took some documents and brought them forward to make a case, but of course because of the oh-so protective non-disclosure we all sign mum will now be the final word.
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
