Hasta La Creative!

“When you take care of environment you take care of your children.”

Advertising Agency: Draftfcb, Tel-Aviv, Israel
God of Creative: Tal Perlmuter
Art Director: Maayan Ariel Wexler
Copy: Yaniv Sahar
Account Director: Shirly lugassy

Advertising Agency: Wax, Calgary, Canada
Creative Director: Trent Burton
Art Director: Brad Connell
Copywriter: Chris Lihou
Photographer: Roth & Ramberg
Stylist: Leah Van Loon
Makeup: Teslin Ward

As known, the pre-Christmas period is often quite stressful for people working in marketing departments. That´s why JWT Frankfurt developed the “24 Breaks before Christmas” Advent calendar as a mailing, in order to offer them 24 little relaxing KIT KAT breaks – one for each day in the Advent season. This way the 4-Finger KIT KAT became the world´s first 24 Finger KIT KAT.

Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Andreas Villing, Oliver Wohlfarth
Copywriter: Haiko Hörnig
Production: Fabian Schrader
Published: December 2013

Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Sergio Spaccavento
Associate Creative Director: Andrea Stanich
Art Director / Illustrator: Salvatore Zanfrisco
Copywriter: Nicoletta Zanterino

“Don’t let your beard gets all your food.”

Advertising School: Escola Cuca, São Paulo, Brazil
Copywriter: Guilherme Marques
Art Director: Rômulo Caballero

Istanbul has the most passionate sports fans on the planet. But it’s a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey’s sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster. The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city’s passion for sport: ‘You can get your hands on one of these unique made by movement posters… you just have to move.’ On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath and Eric Quennoy
Creative Directors: Mike Farr and Pierre Janneau
Art Director: Jordi Luna
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Studio Artist: Malia Killings
Project Manager: Janna Harrington
Business Affairs: Barrie Williams
Production Compnay: Honeybadger, El Turco Digital
Director: James Frost
Director of Photography: Frederik Bäckar
Producer: Mark Hall
Executive Producer: Gower Frost
Producer: Alex Sutherland
Editor: Charlie Harvey
Sound Designer/Mixer : Alex Nichols – Lee
Artist / Title: Kid Koala ‘2 Bit Blues (remix)’
Music Company: Ninja Tune
Publisher: Just Isn’t Music
Composer: Erik Yick Keung San/Danniel Cousins
ost Production: Glassworks Amsterdam
Flame: Kyle Obley
Telecine: Scott Harris
Producer: Jane Bakx
Photographer: Erik Ian
Retoucher : Dario Fusnecher
Director: Tunc Topcuoglu
Camera: Cenkay K?l?ç
Camera: K?vanç ?nce

SOS Children’s Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a ‘village’. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let’s not ask money from a broad audience, let’s target those who really can make a difference: 6 captains of industry. But how to reach them? You won’t be able to get hold of them by mail, phone or letter.

Advertising Agency: darw!n, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Director: Jeremy Vanmaele, Guido Goffeau

Advertising Agency: DLVBBDO, Milan, Italy
Executive Creative Director: Federico Pepe, Stefania Siani
Digital Creative Director: Emanuele Viora, Andrea Jaccarino
Art Director: Davide Di Gennaro
Copywriter: Alessandro Lapetina
Director: Edoardo Lugari

Brief: After the streets of Bundaberg were inundated by the worst floods in its history, a limited edition rum was created to draw people back to the town. Called ‘Road to Recovery’, the bottles were emblazoned with the names of Bundy’s flood-affected streets. All proceeds from the rum would be donated to restoring the streets of Bundaberg. We needed to produce a package that would capture the spirit of this idea.

Creative solution: This unique package perfectly replicates the streets of Bundaberg, reclaiming them from the floodwaters. They were auctioned off at the Distillery event, raising money for the relief effort.

Results: 6000 people came to Bundy injecting an estimated 2.5 million into the local economy. Sales of Road to Recovery raised $300,000 for flood relief.

Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Andy DiLallo, Vince Lagana, Grant McAloon
Copywriter: Michael Dawson, Mark Schoeller
Art Director: Ben Alden, Chris Moreira
Photographer: Christopher Ireland
Laser Embellishing: Blazze Laser Embellishing