Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn’t go as planned. The nearly four-minute film starts with a frantic call…
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald’s put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red…
The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not…
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world’s biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We’re tracking how these brands and more are activating in the build-up to, and during,…
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty, which owns global loyalty currency Avios, highlighted its commitment to supporting customer savings with its first above-the-line campaign in 11 years. “Everyday,” by Uncommon Creative Studio, features the unique sight of 35 e-foil surfers from around the world. But they…
It may not be every creative’s dream to work on a toilet paper account when they grow up, but FCB London’s latest taboo-busting work for Andrex shows it doesn’t have to be dirty work. The agency has launched “Get Comfortable,” a bold new campaign for the U.K’s largest toilet roll manufacturer that wants to encourage…
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world’s entertainment and advertising industries by surprise, including many within the management consultancy itself. Now MediaLink, without its figurehead, is facing questions about its leadership plans moving forward, as the succession plan for Kassan has long been…
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo…
For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB’s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the…
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital…
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as “a stereotypical sexual object.” The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks,…
Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit….
A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named “The Icon,” the campaign from Nord…
Karen Blackett, WPP’s U.K. president is set to leave the business after almost 29 years. During her time there she has held key leadership roles, including chief executive of MediaCom U.K. Blackett has risen through the ranks of the business after joining Mediacom U.K. (now EssenceMediacom) in where she would hold the posts of new…
Omnicom-owned DDB Paris’ chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the agency, a newly created position that will allow him to remain involved in the 26-year-old business that began as Louis XIV in 1994…
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of “freelance” is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital…
Global confectionary producer Mondelez has moved to protect its purple packaging by issuing a lawsuit against independent rival Tony’s Chocolonely. It came after the former company began mimicking competitor brand packaging in a campaign to highlight child labor practices within cocoa farming. The campaign from Dutch-based Tony’s, released in Germany and Austria, saw it adopt…
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. “When Ikea first started in 1943, we were only based in Sweden. Since then,…
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group’s Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen’s marketing efforts globally for its passenger car business. Among…
WPP CEO Mark Read underlined the advertising business’ commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company reported organic revenue growth of 3.2%, underperforming against its nearest competitors. The agency network–which owns Ogilvy, GroupM, VML and AKQA–reported revenue for 2023 of…
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