Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning to normal, new rounds of Covid-19 infections made each subsequent week uncertain. But for now, optimism reigns as the NFL regular season prepares to begin…
Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.
To help promote Comcast Xfinity’s live sports coverage by “re-imagining the sports autograph experience,” Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.
The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans.
The highlight was definitely Smith’s signing of a marriage proposal, which (thankfully for all involved) ended in a yes:
@XFINITYSports @papasmurf2014 Oh there was no question! She definitely said yes!
— Dawn Littke (@Mama_Smurf_85) November 25, 2014
(Sure, we could skeptically note that her account is brand new and therefore the whole thing could be fake, but it’s not unreasonable to think she would have created a Twitter account after Emmitt signed his name across a tweet about her.)
A few other highlights:
Favorite @EmmittSmith22 #SignMyTweet moments 4) @JustJaymess establishing his candidacy for ‘Brother of the Year’ pic.twitter.com/tJRusgzAFk
— XFINITY Sports (@XFINITYSports) November 26, 2014
PROBABLY THE LUCKIEST DAY OF MY LIFE LOL JUST WON AN EMMITT SMITH AUTOGRAPHED TWEET #SignMyTweet @EmmittSmith22 pic.twitter.com/hi19oljLL3
— Cam’Ron Perkins (@DREAMCHASER_336) November 25, 2014
It’s on! Signing Tweets for the next 2hr with @XFINITYSports Tweet us with #SignMyTweet & I could sign yours! http://t.co/tHeeNqU1zI #ad
— Emmitt Smith (@EmmittSmith22) November 25, 2014
If you’ve ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own game, the day will be yours.
And so it is at Columbia College in Missouri, where the villain is the perfectly named President Dr. Dalrymple, and his game is Madden NFL 25.
Dalrymple (who actually seems like a pretty fun guy and not much of a villain) has issued the video challenge below to students at his small private college, promising to buy one pupil’s textbooks for a year if he or she can win the school’s Madden Challenge on Oct. 17 and then defeat the president in a one-on-one showdown.
How big of a prize is on the line here? A recent survey of students found the average cost of books for an academic year was about $1,200. Of course, there’s no way to quantify the value of knowing the president had to cut a check for your books himself. (If he also had to carry your books to your classes for a week, turnout for the challenge would probably triple.)
The audio production on the “epic trash talk” video isn’t the best, but you have to give Dalrymple points for zingers like: “You can play as any team you’d like—the St. Louis Rams, the Dallas Cowboys, the Chicago Bears. You can even choose a professional team.”
Since students will be competing on last season’s copy of Madden (not the new Madden 2015), it’s doubtful this is a paid partnership with Electronic Arts. But we’ve put in a call to the college to find out and will update if we hear back.
Le designer Nick Barclay, basé en Australie, a fait une série de posters prints des plus beaux moments de la Coupe du Monde de Football. Très graphiques et minimalistes, les posters ré-interprètent les drapeaux des pays qui ont gagné la Coupe et les joueurs qui ont marqué les buts les plus mémorables.
The Super Bowl, new digital streaming TV deals and higher fees for its cable networks resulted in a stronger-than-expected gain in quarterly profit at 21st Century Fox.
Once a sleepy roll call for football insiders, the N.F.L. draft, which begins on Thursday, is now a three-day televised spectacle. Would a fourth day be too much of a good thing?
Voici le nouveau film de Nike « Winner Stays », deuxième partie de la campagne football 2014 Risk Everything avec Cristiano Ronaldo, Neymar et Wayne Rooney. Tous sont rejoints par une équipe de superstars du football ainsi que par des invités de marque. Plus de détails et la vidéo dans la suite.
Afin de faire la promotion des maillots des sélections de la Coupe du Monde de Football 2014, Nike Football dévoile une nouvelle campagne « Risk Everything », nous proposant de découvrir Neymar, Cristiano Ronaldo & Wayne Rooney se préparant pour une expérience unique. Un spot réalisé par l’anglais Jonathan Glazer.
Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and Alshon Jeffery.
The somewhat silly setup has them imagining themselves as action stars in the movie, but the surprise is that they actually might have been amazing in it. I would watch a movie staring these dudes over 3 Days to Kill anyday.
The stunts were choreographed by Action Factory and led by Eric Linden to mimic actual football plays. In order to capture it all, agency Portal A mounted a Steadicam on a Segway, but even at full speed they couldn't keep up with the athletes, so they had to force them to slow down.
At the end of the spot, you can also glimpse SportsCenter's Stan Verrett, who interrupts their dream with a fatty, fatty pizza and sack of takeout that these guys probably never would allow themselves to eat.
In a charming aside, director Kai Hasson tells us that between takes the players amused themselves by playing Madden 2014 … as themselves.
CREDITS
Client: Relativity Sports
Agency: Portal A
Director: Kai Hasson
Executive Producers: Adam Alcabes, Nate Houghteling, Zach Blume
Director of Photography: Alex Jacobs
Senior Producer: Finley Wise
Producer: David Johnson
Stunt Coordinator: Eric Linden
First Assistant Director: Jeff Sabin-Matsumoto
Second Unit Director: Jonny Zeller
Editor: Sari Tracht
Assistant Editor: Jake Keller
Production Designer: Mike Mestes
Visual Effects: Cinesaurus
Photographer: Greg Balkin
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Le quotidien sportif L’Equipe a imaginé ce projet dédié au handisport Hors Normes. Parmi les actions, voici cette vidéo appelée Les Ombres réalisée avec l’agence DDB, et tournée avec des joueurs du club de cecifoot de Saint-Mandé. Il montre la concentration des joueurs et leurs capacités à se mouvoir et jouer sans voir.
Tony Gonzalez is in and Dan Marino and Shannon Sharpe are out of the network’s N.F.L. studio show.
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The way to help rid the league of its abusive locker room culture is for corporate sponsors to take a stand. It should be an easy call, but there’s big money at stake.
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Alors que le Superbowl a sacré les Seahawks de Seattle, l’artiste mexicain John Raya s’est amusé à transposer l’univers de la saga « Star Wars » à celui de la National Football League. Le résultat offre des casques et écussons des plus réussis, rendant hommage à l’univers des films de Georges Lucas.
Portfolio de John Raya
The one-year deal was believed to be worth at least $250 million to the N.F.L., which wants Thursday games to someday approach the viewership of Sunday and Monday games.
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Though Sunday’s game was a rout and a dud, the Super Bowl is so iconic an event that Fox was able to set viewership records even as the game’s intrigue faded.
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Advertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.
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The Super Bowl, shown in 200 countries, including Hungary, is translated in simple terms by international announcers.
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Software that will be able to show the breezy patterns at MetLife Stadium is among the technologies Fox will use in covering Super Bowl XLVIII.
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Tracy Perlman turned her love of sports into a marketing career and became a member of the very small club of women in senior positions in major professional leagues.
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Chevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
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