Hasta La Creative!

If you’re planning to drop $30,000 on the woman who gave you life this Mother’s Day—and she’s the type of woman who would appreciate a 3D-printed, life-size version of you—well, you’re in luck. Groupon will help you accomplish that goal. 

Per the deal site’s listing: “Unlike busy adult children, life-sized 3D-printed models do not have hectic schedules. That means they’re there when Mom needs them most: all the time.” 

While this might sound like an elaborate joke, “the deal is 100 percent legit,” Bill Roberts, head of global communication for Groupon, tells AdFreak. You’ll be 3-D printed by Swigro, which owns “largest 3D printer on the market,” the listing says. “This marvel of modern technology is the only device capable of recreating an entire person in crisp, vivid detail.” 

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For Groupon, it’s the Bunker that keeps on bunking (but not bonking).

The Banana Bunker, that famously suggestive-looking banana holder, is back “by popular demand” on the Groupon site this week. And given the success of its hilarious Facebook thread about the product last time (click here for a recap, if you were living in a real bunker at the time), the company had to do something special to celebrate.

So, it got some of its employees to read their favorite comments from the earlier thread.

Check out the YouTube video above. The video is also posted to Facebook, of course, which means there’s yet another comment thread. But Groupon is apparently not going to reply to everyone this time—just a few people (see below).

That’s understandable—it’s bunker-busting work.

After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011. 

Created in partnership with crowdsourcing agency Victors & Spoils, the new work is quite a bit more straightforward than the faux charity ad that starred Timothy Hutton. That spot, "Tibet," was one of four in a campaign by Crispin Porter + Bogusky, but it was Hutton's smarmy dismissal of Tibetan independence that sparked the most outrage. Some even attributed Groupon's rapidly declining sales in that period to the ad's rancorous reception.

In the new ad, we see Groupon customers delighting in their great deals on blenders, sushi, yoga and flight lessons. (As a longtime Groupon subscriber, I have to say this is possibly the most accurate list of its offerings ever assembed.)

The new spot likely won't incense any angry mobs, but will it recruit a new crowd of customers? Watch it below, along with the 2011 Super Bowl spot, and decide for yourself.

Via Mashable.

A Unicef costuma colecionar boas campanhas em torno de suas ações. Na semana passada, por exemplo, mostramos por aqui a criação da Forsman & Bodenfors mostrando que likes no Facebook não salvam a vida de ninguém. Agora, a lista cresce com  Good Deal For Good, belíssima ideia da 180heartbeats e Jung V. Matt, da Polônia,aproveitou muito bem a parceria com o Groupon para combater a fome no Chade.

O conceito era simples: incluir entre as ofertas do Groupon um jantar para seis pessoas pela bagatela de 2 libras.

Ao capturar a atenção do usuário, ele era levado ao real motivo do anúncio: a oportunidade de custear a alimentação de seis crianças que estão realmente morrendo de fome no Chade, com a doação de apenas 2 libras. Com apenas uma “oferta”, a campanha arrecadou 20 mil libras, dinheiro suficiente para 60 mil refeições que vão alimentar quase 50% das crianças famintas do país.

É o tipo da ação que eu gostaria de ver rolando por aqui.

Post originalmente publicado no Brainstorm #9
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