Open Up Twelve Or More Ounces of Yee-Haw

People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […]

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At DDB, Two Ds Make a “B”

Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes […]

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Beto O’Rourke Says We’re All In This Together

Beto O’ Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t […]

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Harris for President in 2020: She Says, “Let’s Do This Together”

Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […]

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Sonic Branding And The Sound of Newly Minted Money

Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]

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Make Sure Your Brand’s Audio Is In Tune

Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]

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When You’re Authentically Cowboy, Hipsters Eat You Up

Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]

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Frost Bank Believes in the Power of Optimism To Change Lives

Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]

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Lacoste’s Crocodile Makes Room for Endangered Species

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […]

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The Avalon Ballroom Is Argonaut’s Launchpad To New Space

“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […]

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Opening The Doors To Contemporary African Art

Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. The museum’s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance […]

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Welcome To The Chronicle of Bright Ideas

This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we’ve refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer […]

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Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu

Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]

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Attention West Elm Shoppers Who Wish To Sleep In The Store

Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […]

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Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

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Democracy Dies In Darkness

The Washington Post drove Tricky Dick Nixon to resign. Will the nation’s newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is “an enemy.” The fact is he and his criminal syndicate […]

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Rebirth Announcement: On March 16, Nebraska Realty Is In Business

One of Omaha’s largest real estate firms – Deeb Realty, will change its name to Nebraska Realty, effective March 16, 2015. The real estate company hired Corporate Three Design in Omaha to create a new brand identity and roll it out across traditional media. (DISCLOSURE: Shawn Hartley, the publisher of this web site is Vice […]

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Mignon Brand Identity

Le graphiste & directeur artistique français freelance Benoit Galangau a imaginé avec beaucoup de talent la traditionnelle confiserie Mignon, située à Marseille entre la Canebière et le vieux port, spécialisée depuis le début du siècle dernier pour ses berlingots. Une déclinaison très réussie, colorée et sucrée qui colle parfaitement à la marque.

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Luxury Brand for Food Packaging

Basée en Israël, l’artiste Peddy Mergui a envisagée une série d’emballages alimentaires, à partir des lignes des plus grandes marques. Chacun des aliments porte l’identité familière d’une marque bien connue tel que Gucci, Prada, Nike, ou Apple. Chaque packaging est étudié par rapport à l’identité d’une marque et du logo.

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Mild Whistle Identity

ODDS, acronyme de Our Daily Dose of Design Shenanigans, a imaginé toute la charte graphique du designer Mild Whistle. Une déclinaison d’une grande qualité, jouant à la perfection sur la couleur turquoise pour la douceur, proposant des touches de doré et de bronze pour un rendu plus impactant. A découvrir dans la suite.

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