Background for ‘Never Wasted’ Shopping Bag:
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.
Work done by: Happy Creative Services, Bangalore, India.
Designer: Viduthalai Raj
Art Director: Viduthalai Raj
Creative Directors: Praveen Das, Kartik Iyer
Client: Lee – VF Arvind Mills Pvt. Ltd.
Copywriters: Athul CT, Viduthalai Raj
Sr. Client Relationship: Neelima Kariappa
Retoucher: Rama krishna
Illustration: Vinayachandran T