Mar
04
Feb
25
Advertising: At the Oscars, Bringing Brands to Life
Posted in: UncategorizedAdvertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.
Nov
15
Advertising: A Shorter Selling Season, So Marketers Take Risks
Posted in: Uncategorized
Oct
29
Revenue Slides at Martha Stewart Living, Partly From Curbing Ties to J.C. Penney
Posted in: Uncategorized
Sep
09
Media Agency to Host Event for Branded Content
Posted in: Uncategorized
Aug
20
Advertising: An Agency Takes Its Clients’ Wares on the Road for Show and Tell
Posted in: Uncategorized
Aug
05
Katharine Weymouth Takes Charge at the Washington Post
Posted in: Uncategorized
Jun
29
Publisher Drops Book Deal With TV Chef Paula Deen
Posted in: Uncategorized
Jun
26
Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media
Posted in: Uncategorized
Jun
21
Under Pressure, Stewart Shifts Company’s Focus
Posted in: Uncategorized
May
27
Advertising: 20 Questions About Advertising Oddities
Posted in: Uncategorized
Mar
12