Advertising: Selfies, Pizza and Promoting Brands at the Oscars

Ellen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.

    



Advertising: At the Oscars, Bringing Brands to Life

Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.

    

Advertising: A Shorter Selling Season, So Marketers Take Risks

In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.

    



Revenue Slides at Martha Stewart Living, Partly From Curbing Ties to J.C. Penney

The company, which has hired Daniel W. Dienst as its next chief executive, had losses in broadcasting and publishing, where advertising revenue fell when it cut back its relationship with J. C. Penney.

    



Media Agency to Host Event for Branded Content

The event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.

    



Advertising: An Agency Takes Its Clients’ Wares on the Road for Show and Tell

VP&C, a public relations firm, is doing a marketing tour out of a motor home — fitted out with client merchandise ranging from faucets to dinnerware.

    



Katharine Weymouth Takes Charge at the Washington Post

Katharine Weymouth has lived much of her life in the shadow of two formidable women. Now, she has a chance to join their ranks.

    

Publisher Drops Book Deal With TV Chef Paula Deen

Fans had made a to-be-published book by Paula Deen a top seller on Amazon, but the publisher, Random House, joined the list of business partners that have cut ties to the embattled chef.

    

Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media

Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.

    

Under Pressure, Stewart Shifts Company’s Focus

After posting a loss in the first quarter, Martha Stewart Living Omnimedia redesigned its print and digital offerings in hopes of returning to profitability.

    

Advertising: 20 Questions About Advertising Oddities

Assorted queries about advertising, the media and popular culture.

    

The Media Equation: Martha Stewart Struggles to Stay on Top

As Martha Stewart shifts away from media and toward merchandising, a lawsuit between Macy’s and J. C. Penney has highlighted retailers’ continued hunger for strong brands like hers.