Kevin Smith Makes Ad Debut with Audi Avengers Tie-In

With Avengers: Age of Ultron almost upon us, the Marvel cross-marketing blitz–which already includes partners like Target, Dr. Pepper and Kellogg’s–is only getting started.

Longtime partner Audi, though, is taking a different route. Tony Stark’s automaker of choice, which will see the inclusion of the 2016 Audi R8, 2015 TTS and 2015 A3 Cabriolet vehicles in Ultron, has teamed with PMK*BNC (the PR-first agency perhaps best known to us for last year’s Breaking Bad Emmy promo) to unveil a two-minute short directed by well-known comic book geek Kevin Smith.

Most importantly, the campaign allowed the guy who made Chasing Amy to work with his hero Stan Lee, (along with a few other familiar faces).

Smith, who owns real-world comic book store Jay and Silent Bob’s Secret Stash and hosts AMC’s Comic Book Men, has found the perfect outlet to mark his first time directing an ad with “Stan Lee Cameo School.” Playing on Lee’s penchant for making cameo appearances in Marvel films (not to mention Smith’s own Mallrats), the clip also features the likes of Smith’s constant foil Jason MewesSharknado 2‘s own Tara ReidMallrats co-star Michael Rooker and the original Hulk, Lou Ferrigno, who pays homage to his early ’80s show at the end.

In the midst of the marketing onslaught of Ultron, this one offers some B-List geek fun along with its relatively subtle branding.

 

Title: “Stan Lee Cameo School feat. Kevin Smith, Tara Reid, Michael Rooker, Jason Mewes and Lou Ferrigno”
Hashtags: #Avengers #AgeOfUltron
Audi Twitter Handle: @Audi
Starring: Stan Lee, Kevin Smith, Michael Rooker, Tara Reid with cameos by: Lou Ferrigno, Jason Mewes and the Audi S8
Executive Producer: Kim Dellara
Director: Kevin Smith
Producer: Adrianne McCurrach

Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

Hollywood movies aren’t usually based on prank ads, but Kevin Smith’s latest proudly is.

The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played by Justin Long) into a walrus. The inspiration for the bizarre story came from a similarly quirky classified ad from Britain that offered free housing to anyone willing to act like a walrus, in costume, for two hours a day.

“Whilst in the walrus costume you must be a walrus,” read the ad, “there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus—I believe there aer (sic) recordings available on the web—to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus.”

Smith found the joke ad online and discussed it on his podcast, reports Variety, then decided to turn it into a movie after receiving popular support for the idea on social media.

The ad’s author, Chris Parkinson of Brighton, got an associate producer credit for the movie, visited the set in North Carolina and attended the premiere in Los Angeles. He is apparently a regular writer of joke ads, though most don’t yield quite as much success—in addition to the movie, he says this one drew 400 responses.

That’s not really that surprising, though—paying rent by pretending to be a walrus actually seems like a pretty good deal.

Full text of the original walrus ad below.

Hello, I am looking for a lodger in my house. I have had a long and interesting life and have now chosen Brighton as a location for my retirement. Among the many things I have done in my life is to spend three years alone on St. Lawrence Island. These were perhaps the most intense and fascinating years of my life, and I was kept in companionship with a walrus whom I named Gregory. Never have I had such a fulfilling friendship with anyone, human or otherwise, and upon leaving the island I was heartbroken for months. I now find myself in a large house over looking Queens Park and am keen to get a lodger. This is a position I am prepared to offer for free (eg: no rent payable) on the fulfillment of some conditions. I have, over the last few months, been constructing a realistic walrus costume, which should fit most people of average proportions, and allow for full and easy movement in character. To take on the position as my lodger you must be prepared to wear the walrus suit for approximately two hours each day (in practice, this is not two hours every day—I merely state it here so you are able to have a clear idea of the workload). Whilst in the walrus costume you must be a walrus—there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus – I believe there aer (SIC) recordings available on the web – to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus. With the exception of this, you will be free to do whatever you choose, and will have a spacious double room, complete run of the house (with the exception of my bedroom and my workshop), and use of all facilities within. I am a considerate person to share a house with, and other than playing the accordion my tastes are easy to accomodate (SIC).

Due to the nature of this position I will need to audition all applicants before agreeing to take the chosen candidate on as a lodger. Please contact me if you have any questions.



Kevin Smith Horror Film Inspired by Fake Ad Grieving for Pet Walrus

Clerks auteur Kevin Smith is planning a project that moviegoers can really sink their teeth into. The proposed film is called Tusk, and it's based on an elaborate (and thankfully bogus) roommate-wanted ad placed in June by prankster Chris Parkinson from Brighton, England. Parkinson wrote that he was pining away for his deceased walrus pal, Gregory, offering free rent to anyone willing to wear a walrus costume and make walrus noises for a couple of hours each day. (What, no complimentary bucket of chum for breakfast?)

Smith explains his creative vision in a Hollywood Reporter blog post: "I began reconstructing the whole thing as an old British Hammer horror film, in which a mad scientist intends to sew some hapless lodger into counterfeit blubber, creating a chimera in an effort to answer the ultimate riddle, 'Is man, indeed, a walrus at heart?'" It's a question we've all pondered at one time or another, that's for sure.

With ads forming the nexus of art and commerce, and many modern movies packed with product placements anyway, it's high time an ad served as the basis for a motion picture. That Parkinson's ad was both real and fake—placed as paid media, but still a work of "fiction"—makes the whole Tusk concept even more deliciously post-modern and ironic. And even if the movie never gets made, the story's generating plenty of publicity for Smith and everyone associated with the project.

Which bring us to Justin Long, who the director wants as the guy in the walrus suit. Such casting strengthens Tusk's adland ties, as Long famously portrayed the Mac in Apple's benchmark "Get a Mac" campaign.

Judging by Long's response to Smith's proposal, the actor's pretty stoked: "I don't know what to say … I'm nauseated, I'm terrified, I'm thoroughly confused in the most entertained way. I'm in. I'm definitely in. I didn't think Ed Gein and Boxing Helena would ever fuck and have a more deranged baby. You are a twisted imaginative talented motherfucker and I'd love to go on this trip with you.'"

Hmm, blubber, whiskers … you know, Smith could just play the walrus himself.

Or maybe John Hodgman's available. Goo goo g'joob!


    

How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know

Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the science guy, offers a theory based in materials science. Super-geek movie director Kevin Smith suggests he uses a piece of the spaceship he came to Earth in (while detailing and dismissing some super other amusing theories, including the one from the comics that he uses his heat-vision reflected in a mirror to burn each hair off). The Big Bang Theory's Mayim Bialik (whom you may know as Blossom, and who also has a real Ph.D in neuroscience) puts forth that Superman has super-Nair. Finally, the MythBusters guys give five or six theories before landing on the Large Hadron Collider. Surprisingly, but not in a bad way, no one said with a Gillette razor. It's a smart idea and a great tie-in. Ad agency Concept One came up with the notion for Gillette. If you want to hash over your own theory, tweet at #HowDoesHeShave. Or just search it to geek out on the crazy pseudo-science theories. Asking comic-book nerds to argue an absurd bit of superhero minutiae on social media? Their evil plan just might work! More spots below.