DDB New York Touts Sparkling Tea for Pepsi Lipton Tea Partnership

DDB New York launched an ad introducing a new line of sparkling teas for the Pepsi Lipton Tea Partnership, a collaborative venture by PepsiCo and Unilever, which also functions as a continuation of Lipton’s “Be More Tea” campaign.

With carbonated soft drinks in decline increasingly health conscious American consumers, the smaller prepared tea category has seen some growth, something the Pepsi Lipton Tea Partnership is trying to cash in on. “People like carbonated beverages, and I think Pepsi is very smart to try to try this sparkling tea product,” John Sicher, editor and publisher of Beverage Digest, told AdAge. “Tea is at the sweet spot of beverages that taste good and have some perceived health and wellness benefits.”

DDB avoids referring to the beverage line as “carbonated” (presumably due to consumers associating that word with unhealthy beverages) instead repeatedly using the terms “tiny bubbles” (Did somebody say “Tiny Bubbles?”) and “sparkling” in the ad. Bubbles are shown lifting people up as they enjoy the product, set to a cover of the song “Tiny Bubbles” by American Authors. Linda Bethea, senior director of marketing at Pepsi Lipton Partnership, told AdAge that one goal of the campaign is to create more “more tea-drinking occasions with the product, such as in the mid-afternoon.”

“We know consumers are reducing their consumption of soda,” she told the publication. “And as they do, they are coming to categories like tea and water.”

Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for Lipton Tea

How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City.

In this new spot from London agency adam&eveDDB, our reluctant hero Kermit T. Frog sips a cup of Lipton tea (which may or may not be laced with opium) and is suddenly able to cope with a city full of Animal clones reminiscent of a John Malkovich daymare.

The grouchy street-meat vendors, insane cab drivers and slack-jawed tourists who riddle Mayor Bill de Blasio's New York would rattle the average frog, but Kermit stays cool and collected. All he has to do is "Be more tea."

A 60-second version of the spot, which also promotes the upcoming Muppets Most Wanted movie, out March 21, breaks Sunday on the Oscars.


    



Lipton convoca Os Muppets para apresentar novo posicionamento global

A Litpon vai estrear seu novo posicionamento global durante o intervalo do Oscar, no próximo domingo. A assinatura “Be More Tea” pretende incentivar os consumidores a saírem do piloto automático, e curtirem a vida de forma mais tranquila.

O conceito é batido, mas a execução chama atenção ao utilizar Os Muppets como protagonistas. Kermit, o Sapo (ou Caco para os brasileiros da antiguidade), enfrenta a correria de Nova York para encontrar Miss Piggy, enquanto encontra pelo caminho várias versões estressadas do Animal.

Criado pela adam&eveDDB e produzido pela Biscuit Filmworks, o comercial conta com efeitos digitais da Framestore. O estúdio replicou mais de 100 Muppet's a partir de apenas três bonecos físicos.

Lipton Muppets
Lipton Muppets
Lipton Muppets

Brainstorm9Post originalmente publicado no Brainstorm #9
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Lipton Ice Tea – Tokyo Dancing Hotel

Voici le nouveau spot pour la marque Lipton Ice Tea signé DDB Paris. Une campagne mondiale mettant en scène l’acteur Hugh Jackman dansant énergiquement dans un hôtel de Tokyo. Une réalisation de Michael Gracey (Partizan) et une diffusion prévue en France le mois prochain.



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Previously on Fubiz

Hugh “Wolverine” Jackman bebe chá no Japão e imita Christopher Walken

Hugh Jackman Lipton

Olha só o Hugh “Wolverine” Jackman passando vergonha no Japão, em seu novo comercial para o Lipton Ice Tea. A diferença é que esse não daqueles que vai ficar só em Tóquio, pois a campanha da marca é global.

A fórmula, absolutamente, não é nova, e algumas sequências lembram inclusive o famoso clipe “Weapon Of Choice” do Fatboy Slim, aquele com Christopher Walken. A criação é da DDB Paris.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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