Hasta La Creative!

Once a sleepy roll call for football insiders, the N.F.L. draft, which begins on Thursday, is now a three-day televised spectacle. Would a fourth day be too much of a good thing?

HGTV Magazine and Food Network Magazine have teamed up for a party issue and to promote Pure Leaf Tea.

Ikea sent five employees on a home renovation tour, which they are filming for the Web.

Johnson & Johnson’s new campaign for the skin-care product Clean & Clear uses nonactors and focuses on girls who pursue expectation-defying passions.

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.

Bolthouse Farms, which produces things like juices and smoothies, has developed a playful website to promote nutritious food.

H&M will poll the public about how its commercial should end in an effort to make the spot more effective and engaging.

There was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.

Jaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.

Weber Shandwick will join the Sundance Institute in producing “Live@Sundance,” an hourlong show, on YouTube.