Hasta La Creative!

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]

The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.

Advertising veterans George Logothetis and Graham Clifford are celebrating Easter in a bit of a blasphemous way this year by unveiling The Product Placement Bible—a tongue-in-cheek (or at least turn-the-other-cheek) website that imagines verses of scripture sponsored by some of the world’s top marketers.

Placing products into TV shows and movies is commonplace. This satirical project takes the concept to its logical extreme by inserting marketing messages, logos and products into the most popular and widely read publications ever written, not counting the Ikea catalog.

The results are amusing—and Logothetis, a copywriter, and Clifford, a designer, hope you aren’t offended.

“It’s a not-so-subtle reminder for us to preserve our most sacred institutions,” they said in a statement. “There’s a time and a place for marketing messages, and it shouldn’t be in our most revered work of scripture. We came up with this far-fetched idea, sensed its potential as a content platform, and simply followed it to its logical conclusion. We mean no harm to anyone and want people to know that this is nothing more than a parody intended to be laugh out loud entertainment. And, of course, serve as a cautionary tale.”

Check out more examples below.

Ellen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.

Muito se discute sobre o que realmente é uma nova mídia e quais seus potenciais no universo do marketing e da publicidade.

Os games, por exemplo, sustentam ações e promoções de marcas das mais distintas categorias, há muitos anos.

Inclusive fiz um post comentando sobre os advergames mais antigos do mundo. E teve cada surpresa.

Mas isso não quer dizer que a plataforma tenha sido desgastada. Pelo contrário. O avanço das tecnologias e da tamanha realidade provida pelos novos games, trouxeram outras possibilidades de entreter o público-alvo.

Direcionada a um público de adolescentes do público feminino, a varejista internacional Claire’s, presente em vários países do mundo (ainda não chegou no Brasil), fechou recentemente uma parceria com a Electronic Arts (EA) e lançaram juntas uma nova série de videogame para Nintendo DS e Wii: “Charm Girls Club, My Fashion Mall“.

A parceria concedeu a Claire’s intervenções no game com lojas próprias onde as usuárias podem comprar virtualmente suas jóias e acessórios de baixo custo.

Com uma parceria como esta, ambas as marcas (EA e Claire’s) saem ganhando.

Em primeiro lugar, a parceria ajuda a aumentar a percepção da EA entre as meninas. E no caso da Claire’s, há um reforço na sua imagem de marca jovem, divertida e inovadora. Então, ponto para as duas!

A Saatchi Interactive de Tel Aviv, Israel, está trabalhando na campanha de lançamento da Elite Taami Nutz, uma variante de barras de chocolate com recheio de amendoim.

Sua estratégia chave vai ser utilizar um dos games sociais mais populares do planeta, o Farmville, dando aos usuários a chance de cultivar e comercializar amendoins.

Mas, espera um pouco! O que uma marca extremamente regional quer com uma rede social global, como o Farmville, que tem mais de 80 milhões de usuários oriundos dos quatro cantos do mundo? Muito diferente disso aqui, né não?

Via Farmville Freak

Ontem comentei sobre a tarefa do Branded Content. Depois de entender um pouco melhor sobre a sua importância, podemos conhecer mais um bom exemplo. E que tal o The Possibility Shop?! Este é o nome dado a websérie criada para a Disney e patrocinada pela Clorox.

A produção da série ficou por conta da Jim Henson Co., criadora do clássico Sesame Street, e é hospedada na página da Disney.com. A Clorox, marca de produtos de limpeza e patrocinadora do The Possibility Shop, aparece sutilmente em áreas reservadas a publicidade e em espaços onde não há uma interferência durante os episódios. A intenção da marca de produtos de limpeza é atingir de forma pertinente as mães, uma das principais “webespectadoras” da série.

:: Dica da Selulloid AG

No episódio da semana passada de Curb Your Enthusiasm, da HBO americana, o cômico Larry David se mostrou obcecado por seu BlackBerry Bold.

Em meio a um dilema, Larry estava na praia e não sabia se salvava a vida de uma garota ou protegia seu celular do sol. Irritada com Larry por ele não ter cumprido a promessa de ficar de olho em sua filha, a esposa de seu amigo e mãe da garota, atira o BlackBerry do Larry na água, deixando ele inconformado com a situação. Na cena seguinte, Larry é mostrado reclamando que seu aparelho perdeu todos os seus contatos a aplicativos.

Lawrence Gene David, popularmente conhecido como Larry David, mostrou que além de ser um ótimo comediante, também é bom vendedor.

Fox Television has taken viral marketing to a new level.  Everyone should take notice.  Spawning from the new hit series Fringe, Fox has launched an ad campaign unlike any seen before.  Rather than relying on the staple marketing ploys of late night talk show rounds, standard TV ads and review/word of mouth popularity, Fox unloads a strategy that is both in-your-face and yet somehow subtle.

Introducing The Observer.  This secondary yet mysterious character now conspicuously appears at a variety of Fox televised events ranging from American Idol to most recently the Major League Baseball All-Star game.  His striking appearance (bald head, no eyebrows, always clad in a suit) and expressionless gaze render him unmistakeably recognizable amongst hordes of otherwise regular-looking people.  The genius of it all?  He goes completely unmentioned by hosts/commentators and the like.  He’s not followed by a screen-length banner trumpeting the show and its airing day and time.  He’s not discussed or called attention to in any manner other than a brief camera shot (as depicted above).

It’s product placement in the most brilliant, subtle manner.  Even those who don’t watch the show can’t help but be struck by his sullen demeanor.  It’s a face that sticks with you.  And for those of us who are annoyed with the banners and obligatory, “Folks, tune into…” spiels interjected into other aspects of our entertainment diet, it serves as the perfect marketing tool.

I, and I imagine many others, now feel compelled to at least sit down for an episode of the show just to see what it’s all about.  All because of a four second clip of a supporting character from a brand new TV show.  Now that’s effective marketing.

Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts.  Contact him on LinkedIn.

Looks like the government wants to get involved in TV’s last best hope:

Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show.

That’s what the Federal Communications Commission signaled yesterday when it said it would review new rules on how television programmers let viewers know when those “props” are really paid pitches.

FCC Chairman Kevin J. Martin said product placements and integration into story lines have increased as television viewers increasingly use recording devices like TiVo and DVRs to fast forward through commercials. Currently, agency’s rules require television programmers to disclose sponsors who have embedded products into shows. Those disclosures typically are done during the credits at the end of the show, which fly by viewers in small script.

Will Ferrell + Old Spice + Semi-Pro Co-brand + user participation = pretty fuckin’ awesome. Check it. You really gotta hand it Old Spice and WK. This is one helluva brand renovation that’s underway. Irrelevant and cheesy to irreverent and, gulp, potentially cool. One can almost drop Old Spice in the shopping cart without shame.