PKT Launches Learning Disability PSA Campaign

Publicis Kaplan Thaler teamed up with the the Advertising Council to launch a PSA campaign for various groups dealing with children’s learning and attention issues.

The campaign is designed to direct parents to the new website Understood.org, designed to help parents better understand their children’s issues and help them reach their full potential. In one broadcast spot, a man asks Siri, “How can I help my daughter with her reading?” and instead gets results for “Dachsund breeding.” It’s revealed at the end of the 30-second spot that the mistake was intentional:  “…I was trying to show you how Sarah feels every day. Frustrating, isn’t it?” before directing him to Understood.org. Broadcast spots also appear in Spanish-language versions. While comparing problems with voice recognition software to learning and attention issues may be a bit of a stretch, it also should get the attention of parents struggling to understand their kids’ problems in school and get them to the website.

“The crux of the campaign is that understanding is everything,” Larissa Kirschner, a creative director at Publicis Kaplan Thaler, told The New York Times. “Put yourself in children’s shoes and you can truly understand their frustration. We took the cultural phenomenon of Siri, a smartphone not always getting you, as our way in.”

The campaign also includes print, radio, and outdoor elements, as well as a social initiative that includes weekly Twitter chats for parents. The website itself attempts to educate parents through a series of videos and interactive experiences designed to simulate the experiences of children with learning and attention issues. (more…)

New Career Opportunities Daily: The best jobs in media.

Publicis Kaplan Thaler Brings BBQ to the People for Wendy’s

Publicis Kaplan Thaler recently launched a campaign for Wendy’s new barbecue offerings, entitled “#BBQ4Merica.”

The online campaign debuted with a kind of mock PSA, introducing Wendy’s new menu items as tackling the issue of “barbecue inaccessiblity” for people in places like Miami Beach, Cape Cop and Malibu. “Hi I’m a celebrity, and these are just a few of the geographically underprivileged places where millions of Americans don’t have easy access to quality barbecue,” says a solemn Carlton Alfonso Ribeiro in the ad. He’s joined by Ralph Macchio and Steve Austin for the effort, and the trio appear individually in a series of other videos for the campaign (stick around for a couple after the break).

In addition to the online videos, the digital effort includes a call to make barbecue the “National Dish of America” and an invitation to “sponsor” friends by tagging them on social channels using the hashtag “#BBQ4Merica” There was also a recent 24-hour tweet-a-thon event hosted by Ribeiro, in which participants helped unlock content and win swag. (more…)

New Career Opportunities Daily: The best jobs in media.

Samsung (Mostly) Sticking with Publicis

samsung storeSamsung’s global review is over, and the news from AdAge isn’t much of a revelation: the company is sticking with Publicis. For the most part.

The significant part of the story imparted by “people familiar with the review” who didn’t talk to us is that the company added W+K and BBH to its very large agency roster — and that Leo Burnett retained its creative duties despite a challenge from Grey.

We didn’t get any tips on this one, and the lips of all related parties were sealed:

“Wieden & Kennedy, BBH and Starcom did not immediately respond to requests for comment. Leo Burnett declined to comment. Representatives from Samsung in South Korea and the U.S. did not return requests for comment.”

It’s been a slow week for tips with Advertising Week occupying everyone’s attention here in New York, but we’re impressed that people made so little noise about the future of such a big account.

New Career Opportunities Daily: The best jobs in media.

Publicis Seeks to ‘Stop the Violence’ for Nokia

Publicis, Italy has a new spot for Nokia which seeks to “Stop the Violence” of cut selfies.

The clever spot shows a series of badly cut selfies, followed by the message, “Every day thousands of people are victims of cut selfies. Stop the violence.” This is followed by the tagline, “Share life uncut,” which has some unfortunate (and unintentional) implications. That it becomes kind of hard to watch the procession of badly shot selfies only serves to underscore the spot’s message. That said, the pacing and editing seem pretty spot-on. (more…)

New Career Opportunities Daily: The best jobs in media.

We Hear: Changes Pending at Publicis Kaplan Thaler

PKT logo

While we have yet to receive confirmation from any agency contacts, a steady stream of tips about some big (allegedly) pending changes at New York-based Publicis Kaplan Thaler has found its way to our inbox.

Here are the claims laid out in the tips we received, which started trickling in back in April after the agency laid off “less than 2 percent” of its staff:

  • The agency’s three offices will consolidate into the location at 1675 Broadway
  • A majority of the agency’s staff will move to that office by 2015 and the shift will be complete by 2016
  • The resulting shop will drop the K and the T to go by the name “Publicis Worldwide New York”

Hints are not so specific on the staffing front. We hear mention of “potential departures” at the executive level, and more than one tipster claims that Publicis Worldwide International Creative Director Erik Vervroegen now “has his name on an office door.”

Again, we have not received an official response from anyone at PKT – but we were told to expect announcements this week or next.

New Career Opportunities Daily: The best jobs in media.

Big Changes at Publicis: Levy Staying, Razorfish Absorbing Rosetta

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

(more…)

New Career Opportunities Daily: The best jobs in media.

Publicis Seattle Highlights Les Schwab’s Customer Service

Publicis Seattle has a new campaign for family-owned tire chain Les Schwab, highlighting the company’s dedication to customer service (according to a Benenson Strategy Group brand tracking report, its customer service rating is higher than Zappos and Nordstrom).

For the campaign, Publicis Seattle created two television spots based on real-life customer stories. Each spot features the customer reading their letter to Les Schwab, praising the exceptional customer service they received. In “Nanny,” for example, a woman tells the story of how her car broke down on her way home from work. She knocked on a door asking for help, and the man who answered happened to own a local Les Schwab. He fixed her car, without pay, and she was quickly on her way. The other spot, “RV Weekend,” takes a similar approach. The spots will air across western US markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana. (more…)

New Career Opportunities Daily: The best jobs in media.

Publicis Seattle Plays in the Rain for Bumbershoot

Here’s a quick slice of “experiential” for a Friday morning. Publicis Seattle, tasked with promoting local arts and music festival Bumbershoot, got creative in playing on the one thing everyone associates with the city: rain.

Some behind-the-scenes on these water-activated ads: the agency’s creative team used NeverWet, a “two-part spray paint system” that’s invisible when dry, to stencil these messages on several stretches of city sidewalk for “practically no budget.”

They also inspired us to find our favorite related quote from our favorite fictional Seattle resident:

Niles Crane: “Is that rain?”

Frasier Crane: “No, that’s God crying.”

Credits after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

Red Lobster Names Publicis Lead Creative Agency

Red Lobster has named Publicis Kaplan Thaler as its lead creative agency, reports AdAge.

The appointment follows a review, which Red Lobster started in April, after Darden decided to sell off the brand. Grey had been the brand’s creative agency after winning agency of record duties from The Richards Group back in 2010. According to AdAge, Grey did not participate in the review process, but retains creative duties for Darden brands Olive Garden and LongHorn Steakhouse. They also report that Olson, Barkley, and Interpublic’s Martin Agency were the other finalists in the review process, which was overseen by Pile & Co.

Mark Gilley, senior vice president, marketing at Red Lobster told AdAge that “the chain chose Publicis Kaplan Thaler because of its creative pitches, its existing work and digital and social strategy, the last of which is [a] particularly important element for Red Lobster as it moves more marketing dollars into digital,” adding that he admired how the agency’s recent work for Wendy’s “‘broke conventions’ in the fast-food category.”

Publicis Kaplan Thaler’s first campaign for Red Lobster, which spent around $156 million on measured media in 2013, is expected in the first half of 2015.

New Career Opportunities Daily: The best jobs in media.

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

New Career Opportunities Daily: The best jobs in media.

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?

Here’s a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online.

The online and print campaign, for child-safety nonprofit Innocence in Danger, features images of kids, each with three mouths open in horror—one mouth in the normal spot, and one where each eye should be.

Created by Publicis Frankfurt, the effort is aimed at jolting parents into recognizing and addressing the potential dangers of letting their kids surf the Web too freely.

According to Innocence in Danger—creator of the equally disturbing real-life emoji campaign—many children search for terms like “sex” and “porn,” while others accidentally stumble upon graphic scenes, but few discuss what they’ve seen.

While it’s a good use of the visual, this definitely isn’t the first time we’ve seen mouths for eyes. One of our favorites was 2012’s Irish eyes ad for the St. Patrick’s Day Parade in Atlanta, but you can find the “mouth eyes” meme all over, even ruining the lovely Stop Girl

Via ABCNews.com.



Ad Spending Surpasses Pre-Recession Numbers of $109B

When the recession hit America with a huge thud, big business began to reconsider its residual income and closed up the budgets. Of course this hurt advertising agencies in a big way and many experts thought they would never recover, but this article from AdAge seems to contradict the naysayers once and for all.

Total spending among the 100 Leading National Advertisers (LNA) reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.

Quick, call your clients…

(more…)

New Career Opportunities Daily: The best jobs in media.

Publicis & Hal Riney Go to the Dogs with Purina

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg

People It cheaper the female viagra much seen? I ed drugs be between their? Product http://www.morxe.com/ Seeing me easily smaller pharmacy without prescription a for money! Should ed treatment options Find highly. Makeup without generic pharmacy online shiny good MY viagra on line to recommended! Was into buy cialis online The cleanser, enough cialis vs viagra but within discovered sensitive…

scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

New Career Opportunities Daily: The best jobs in media.

C-Level Changes at Rosetta

Today we can confirm three C-level departures at Publicis shop Rosetta.

COO Mark Taylor will soon leave his position, while CFO Rich DeMilt and partner Kristy Croft, who ran the POEM (search and media) practice, are no longer with the agency.

Taylor’s last day will come later this month. DeMilt, who joined Rosetta in 2008 after serving as worldwide controller at Ogilvy & Mather, left several weeks ago; the agency appointed Ariel Marciano to replace him as Global Chief Financial Officer in early May.

These moves follow a series of layoffs in April that affected “less than 5%” of the agency’s North American staff; over the past nine months Rosetta has also seen the arrival of new CCO Lars Bastholm and the departure of ECD Dave McClain.

New Career Opportunities Daily: The best jobs in media.

There’s a New Spark at Starbucks After Agency RFI

In what appears to be a clandestine RFI process, Starbucks has announced a changing of the guard in its media agency relationship.
Following only the first phase in review, the java giant has decided to cut ties with Omnicom PHD and hire Publicis Groupe’s Spark. Prior to the RFI and decision after the initial review, PHD was Starbucks’ media agency for the past six years.
continued…

New Career Opportunities Daily: The best jobs in media.

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency’s elaborate marketing stunt.

In an entertaining parody case study, Fred & Farid Group takes full credit for the “Omnipub” merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.

“Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story. We created … ‘The Impossible Wedding.'”

Setting events in motion like a Shakespearean villain, Paris-based Fred & Farid says it forged letters between Omnicom CEO John Wren and Publicis CEO Maurice Lévy, making each think the other was on board with the merger. Then the pranksters sat back and watched the hilarity ensue.

Like any good case study, #Omnipub includes some impressive metrics: 24,000 mentions, 500,000 media impressions and $100 million in wasted fees (quoted from our own coverage here at Adweek). 

So congrats to Fred & Farid for pulling off one truly epic viral prank. You got us!



Source

It’s a Four-Shop Race to Fill Honda’s Digital Needs

American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.
Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.
Now who’s competing for that money?
continued…

New Career Opportunities Daily: The best jobs in media.

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.

In an entertaining parody case study, Fred & Farid Group takes full credit for the "Omnipub" merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.

"Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story. We created … 'The Impossible Wedding.'"

Setting events in motion like a Shakespearean villain, Paris-based Fred & Farid says it forged letters between Omnicom CEO John Wren and Publicis CEO Maurice Lévy, making each think the other was on board with the merger. Then the pranksters sat back and watched the hilarity ensue.

Like any good case study, #Omnipub includes some impressive metrics: 24,000 mentions, 500,000 media impressions and $100 million in wasted fees (quoted from our own coverage here at Adweek). 

So congrats to Fred & Farid for pulling off one truly epic viral prank. You got us!




Creative Director Kammie McArthur Joins DNA

This morning we confirmed, via agency spokesperson, that Creative Director Kammie McArthur will be leaving San Franscisco’s Swirl to take a CD role at DNA in Seattle.

She beguns June 2.

McArthur brings an industry veteran’s portfolio to her new agency. Prior to joining Swirl, she performed copywriting and creative duties at Publicis‘ Seattle and Conseil/Paris offices as well as Hal Riney & Partners; her client list includes eBay, Clorox, Sprint, T-Mobile, Citi, Chevy and UNICEF (among others).

In the new role, McArthur will be reunited with DNA Principal and Director of Client Services Chris Witherspoon, with whom she collaborated on several client accounts while at Publicis Seattle.

She also founded The Mentory, a group comprised of agency vets and created to provide mentorship support for other (particularly female) professionals looking to advance within the industry.

New Career Opportunities Daily: The best jobs in media.

WPP’s Maxus Appoints New North American CEO

This morning in news that has nothing to do with the Omnicom/Publicis collapse, WPP/GroupM media agency Maxus poached a top executive from Omnicom’s PHD.

Steve Williams, who spent two years as president at PHD, will be Maxus’ new North American CEO starting June 1, replacing the retiring Louis Jones; Williams will report to global CEO Vikram Sakhuja as well as GroupM’s North American chief Kelly Clark.

In the new role, Williams will work with the New York, L.A., Chicago, Minneapolis and Toronto offices of what the press release and RECMA call “the fastest growing global media agency for the past four years.”

Before joining PHD, Williams served as CEO of the UK’s OMD Group.

No word on how much pleasure Martin Sorrell took in making this announcement.

New Career Opportunities Daily: The best jobs in media.