Hasta La Creative!

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Nelson Costa, Ricardo Gurgel
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Manolo Moran

2600 liters of luggage space. The new, bigger Renault Kangoo.

Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Published: April 2008

Advertising Agency: Publicis QMP, Dublin, Ireland
Executive Creative Director: Carol Lambert
Art Director: Nicholas Pereira
Copywriter: Priscilla Groves
Retoucher: Taylor James
Photographer: Simon Burch

Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam

Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam

Dreamed on a Flou bed.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis
Published: April 2008

Advertising Agency: Publicis Helsinki, Helsinki, Finland
Creative Director: Anthony Wolch
Art Director: Sami Anttila
Copywriter: Tomi Winberg
Directors: Alexander Kiesl & Steffen Knocke / Unexpected
Producer: Carlo Trulli / SPY Films
Aired: September 2007

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007

In one of the coolest guerilla marketing campaigns I have seen in awhile, HP and Publicis (in Malaysia) have created giant fake black holes to give the appearance that you are walking towards a background.

  

Each “black hole” was placed in different urban settings (as you can see above) and they look like someone has busted through. Now, clearly this is selling the realistic look of their photopaper. I mean, from what I can tell from the photos, that must be some darn good paper if it looks that real. I guess I’ll just have to plan a trip to Malaysia and check it out for myself… but in the meantime I’ll just sit and wonder why I didn’t think of that.

Technorati Tags: HP, photo, guerilla, marketing, advertising, international, Malaysia, Publicis, urban