This idea comes from the fact that In Puerto Rico when people are allergic to dogs, it’s somehow tolerable, but when people are allergic to cats they get rid of them at once.
Zyrtec Allergy stops your cat allergies from acting up, so you can play frisbee with your cat anytime. Hang on, I think I took a wrong turn here somewhere… But it does make for a striking visual.
Coca-Cola hasn’t had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand’s web addresses.
The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-Cola Puerto Rico’s website.
Why .ws, which is actually the domain suffix for Samoa?
“Emojis are not accepted on domains such as .com, .net, and .org,” DDB Puerto Rico says. “After doing some research on domains that do accept emojis, we opted to go with the .ws because the letters could stand for ‘We smile’ and hence seemed most relevant to the brand.”
For now, all the emoji URLs lead to a special landing page, Emoticoke.com, where consumers can sign up for a chance to get emoji web addresses of their very own. The campaign is being supported by traditional media, including outdoor.
“The vast majority of our audience now visits our website via a mobile device. And since emojis have become a kind of second language for Coke’s younger consumers, we felt this was a great opportunity to connect on a deeper level with our most important demographic,” says Alejandro Gómez, president of Coca-Cola Puerto Rico.
The film “200 Cartas” (“200 Letters”) was financed in part through a careful collection of brand partnerships that will continue during its publicity campaign.
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Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still the most brandtastic invention since, I dunno, that Nivea print ad that charges your cell phone. The clip below shows folks feeding their faces while the holders free up their hands for other important stuff, like boxing, working in a tattoo parlor and taking dogs for a walk. (After about 30 seconds, I wished the dude strumming his guitar and belting out the "Hands-Free Whopper" song would take a big beefy bite and give my tortured ears a rest.) Actually, I'm not so impressed. Looks like there's plenty of room on that thing for a French fry dispenser and sippy-cup holder. I don't want to live in a world where I have to burn a single calorie reaching for my big gulp at lunchtime.
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Seriously intense
Advertising Agency: McCann Erickson Puerto Rico
Creative Directors: Juan Santiago
Art Director: Jason Seda
Copywriter: Juan Santiago
Illustrator: Jason Seda
Photographer: Say Cheese Studio
Published: May 2008
Seriously intense
Advertising Agency: McCann Erickson Puerto Rico
Creative Directors: Juan Santiago
Art Director: Jason Seda
Copywriter: Juan Santiago
Illustrator: Jason Seda
Photographer: Say Cheese Studio
Published: May 2008
Now hiring delivery drivers.
Advertising Agency: DraftFCB, Puerto Rico
Creative Director: Ricky Soler
Art Director: Jose Llompart
Copywriter: Mandy Garcia
Photographer: Kenny Rexach
Published: January 2008
Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007
Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007
Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007
Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007
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