David&Goliath Gets Chaotic for VIZIO

David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.

The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.

A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable. (more…)

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David&Goliath Shows Different Side of Blake Griffin for VIZIO

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. (more…)

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David&Goliath Founder Names New President, CCO

Brian Dunbar

David&Goliath’s founder and chief executive officer, David Angelo, has named Director for Client Services Brian Dunbar to the newly created role of president, and Executive Creative Director Colin Jeffery as the new chief creative officer. Angelo, meanwhile, will assume the newly created position of chairman while continuing to work with clients, AdAge reports.

“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” Angelo told AdAge, adding, “you can only do so much when you have growth like this. This move is less about taking a step back and more about dividing up responsibilities.” (more…)

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David&Goliath Crafts New ‘Beautifully Simple’ Campaign for VIZIO

LA-based agency David&Goliath has crafted a new campaign promoting VIZIO’s M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, “Beautifully Simple.”

The TV campaign contains three new spots: “So Easy,” “My Station” and “Tiny Dancer.” Each of these was directed by Michael Downing, with cinematography by Masanobu Takayanagi (who has worked on Silver Linings Playbook and Babel). Together, the spots form a kind of narrative, beginning with “So Easy” (featured above). This spot, and the campaign as a whole, play on the fact that children often understand new technology better than their parents. In “So Easy” a young girl helps her dad through problems with his laptop and smartphone. The father then jumps at the opportunity to help his daughter pick a program on VIZIO’s M-Series Smart TV. A cute idea, that is unfortunately followed by the theme-line ”So easy, even an adult can figure it out.” This wouldn’t be a problem, if it wasn’t for the fact that Geico ruined the lines “So easy, even a…” for everyone, forever.

The next spot, “My Station,” is probably my favorite of the bunch, featuring the dad discovering his daughter’s Pandora station. “Tiny Dancer” concludes the series by upping the cute factor, as well as the father’s competence with the M-Series Smart TV. David&Goliath’s approach of creating a series of ads meant to be viewed in a certain order is interesting, and they pull it off by making each of them able to stand alone as well. I just wish they’d get rid of that theme-line.

Clearly targeted at dads, the campaign will run through the college football season on ESPN’s networks and Hulu into early 2014. Stay tuned for the final two spots, as well as credits, after the jump.  continued…

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