Hasta La Creative!

Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow […]

The post If Microsoft Is My Copilot, I Must Be Flying the Plane appeared first on Adpulp.

Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the […]

The post Four Super Bowl Spots Not Made By Goodby Silverstein & Partners appeared first on Adpulp.

The NFL season hasn’t even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it’s bringing slime to the Super Bowl, with Nickelodeon, newly off of its first brand refresh in 14 years, getting the first-ever Super Bowl alternate telecast. The event is set to be a…

CANNES, France–72andSunny’s partnership with the NFL took off this year with “Run With It.” The spot, which was one of Adweek’s top picks of the game, featured flag football quarterback Diana Flores running through a gauntlet of NFL players and sports legends. Four months later, the campaign continued here in Cannes as Flores, Vanita Krouch…

The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the…

If you’ve stuck with Yeah, That’s Probably an Ad over the years, you’ll know there’s one ongoing QSR strategy that often leaves us hungry for more: McDonald’s Famous Orders campaign. It’s the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments. Good news for anyone with similarly large appetites:…

Serena Williams exited professional tennis last September, following one final U.S. Open run, in a blaze of branding glory–with a pair of powerful ads from longtime partners Nike and Gatorade honoring and cementing her legacy as the sport’s GOAT. But while Williams has long been one of the industry’s most coveted spokespeople and brand partners–after…

Fox was the big winner during Super Bowl 57. Ratings for Sunday’s matchup between the Kansas City Chiefs and the Philadelphia Eagles, a game that came down to a last-second field goal kick, reached an average audience of 113 million. That accounts for viewing across linear through Fox and Fox Deportes as well as digitally…

There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action. Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad…

Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone for their annual performance and beyond. Brands like Coca-Cola, Budweiser and Frito-Lay have made the Big Game their big showcases, with mostly winning results. Memorable spots have ranged from Mean Joe Greene tossing his jersey…