“You want lasagna for dinner?/Ricotta’s a winner/I’m thinking’ bout a little pasta with some sauce in the center.”
Speed rapper Mac Lethal busts out those lines and a whole lot more in this hidden-camera stunt from ad agency SuperHeroes touting the extended battery life of Asus’ Zenfone Max Android handset. (It lasts 38 days on a single charge, they claim!)
International creative agency SuperHeroes crafted an online spot for LG CordZero showing a group of kids having fun with the vacuum cleaner.
When one of the kids is given the LGCordZero as a birthday present, the group is initially perplexed. Soon, however, they put the LG CordZero together (which appears to be quite easy) and can’t stop using it. They clean the carpet and start feeding the LG CordZero a variety of snacks, delighting as it sucks up everything in sight. It’s a fun, memorable way to show the LG CordZero in action, and display how it can handle even tough messes. We still don’t recommend giving one as a gift to your kindergartner, however.
Credits:
Creative Agency: SuperHeroes
Strategist: Felipe Camara, Marieke Dekker
Producer: Severien Jansen
Creative Director: Rogier Vijverberg
Creative Agency: SuperHeroes Amsterdam
Copywriter: Elliot Stewart-Franzen, Dimitri Hekimian
Art Director: Ola Syse
Music Production: Studio De Keuken
Post Production / VFX
Producer: Kim Hinrichs, Scott McPherson
Production Designer: Krister Lima, Quentin Deronzier
Production Company: In Case of Fire
Producer: Arjan Oosterveer
DOP: Steve Walker
Director: Rick Lenzing
SuperHeroes is an Amsterdam-based agency that just established its first stateside office here in our fair city of New York. How do we know this? Because we just received the agency’s first “American” campaign.
The New York move, which prompted AdAge to speculate that SuperHeroes might be “the first Dutch ad agency in Manhattan,” came on the heels of a big win: Korean computer giant Asus.
The agency’s new work promotes that client — and, as promised in our headline, it stars a multitasking bro with feathers, or “The World’s Most Modern Bird”:
Sounds like he works in finance…but he did say “titmouse.”
New Career Opportunities Daily: The best jobs in media.
Stop it, you’re quilling me.
Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes’s first global campaign for the Asus Transformer T100 2-in-1. It’s also the inaugural work from the New York office the Amsterdam-based agency perhaps best known for its prankvertising efforts on behalf of LG.
In “Modern Birds,” a freaky fingered flock demonstrates the features of the Asus laptop/tablet hybrid. The idea is that birds know how to get stuff done #OnTheFly.
Savvy consumers of Internet culture will recognize that birds with arms are nothing new.
“We’ve always loved the birds with arms meme,” agency ecd Rogier Vijverberg tells AdFreak. “And when looking for a spokesperson for Asus we saw the match. Birds are truly always on the move, plus they would allow us to have a great outside perspective on our modern human race.”
Besides, he says, “it’s a crowded market, so to stand out and get noticed, you need to also stand out in communication.”
Edward, a tufted titmouse with an attitude, stars in a trio of spots. He praises Asus to the skies and taunts users of competing devices: “My T100 has up to 11 hours of battery life to keep me productive. Eleven hours, pecka-face!”
Beyond the spots from directors Andrew Watson and Maarten Boon via production house Minivegas, SuperHeroes has more creative lined up for the campaign.
“There’s a bunch of work for Asus in the pipeline,” Vijverberg says. “It’s fully global, launching in Asia, the Middle East, Europe and the Americas. Apart from (the three films), we have a Facebook game, loads of social content and more memes coming up.”
So, who’d win an all-out war between ad mascots with asinine appendages: Asus’ birds with arms or Cravendale’s cats with thumbs?
CREDITS
Client: Asus
Client contacts: Chinwen Weng, Clio Kuo, David Chen
Agency: SuperHeroes
ECD: Rogier Vijverberg
Copywriters: Elliot Stewart Franzen, Dimitri Hekimian
Art Director: Quentin Deronzier
Designers: Nando Pawirodikromo, Krister Lima
Client Services Director: Django Weisz Blanchetta
Producers: Evelien Schenkkan, Severien Jansen
Strategic/Planning Director: Felipe Camara
Interactive Designer: Krister Lima
Developers: Chris Noble-Partridge
Production and Postproduction: Minivegas
Directors: Andrew Watson, Maarten Boon
Scriptwriter: Andrew Watson
Executive Producer: Brian Bourke
Producer: Sanne Rosinga
Postproduction Producer: Marloes de Rijke
Editor: Sander van der Aa
Lead Compositor: Sven de Jong
Sound Design: Kaiser Sound
L’artiste Maud Vantours et la photographe Neirda Iwanowski ont réalisé ensemble une série de paper art autour des super-héros. Pour le set design et la création des blasons, Maud Vantours s’est inspirée des codes graphiques et emblématiques des comics books. A découvrir en images.
Le photographe français Benoit Lapray a réalisé la série très originale intitulée « The Quest for the Absolute » dans laquelle il place des superhéros dans la nature en retouchant des paysages de Haute-Savoie, Haute-Alpes, de Bretagne, du Jura et du Sud de l’Angleterre. De Superman à Batman en passant par Spiderman.
For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by each member of D.C.'s Justice League.
His first six bottles honor Batman (of course), Superman, Wonder Woman, Green Lantern, Aquaman, and the Flash. In addition to incorporating each hero's logo into their beer label, he's created varietal names that correspond with each character. For example, Batman is a dark ale, Green Lantern is a pale ale, the Flash is an Irish red ale, and Wonder Woman is a classic American lager.
Honestly, that last one should have gone to Aquaman, just to continue the old joke about American beer being mostly water.
Check them all out below:
Via Design Taxi.
L’artiste Khoa Ho est de retour avec la 2ème partie de sa série d’affiches : Superheroes. L’artiste met en évidence l’histoire de chaque héros en représentant une silhouette qui se cache sous le véritable super héros. Y sont présents : Superman, Wonder Woman, Batman, Captain America, Hulk ou Spiderman.
Ironman et Batman.
Spiderman et Superman.
Aquaman et Captain America.
Flash et Hulk.
Green-Lantern et Thor.
Wolverine et Wonder Woman.
Existe uma linha muito tênue que separa o bizarro do genial. E foi este o caminho que a agência SuperHeroes, de Amsterdã, decidiu percorrer em The Most Human Phone Ever, filme criado para o lançamento do smartphone LG G Flex.
O filme se passa em um restaurante, quando o protagonista Danny está comemorando seu aniversário e ganha de presente dos amigos um smartphone – que vem em uma caixinha muito parecida com a do iPhone. Só que, em vez de mostrar o LG G Flex, o comercial tenta dar uma ideia de suas funcionalidades com uma representação bizarra (ou genial) de um ser humano na palma da mão do usuário. Mas, será que a boca não deveria estar em cima e a orelha na parte de baixo?
Tire suas próprias conclusões dando o play no filme acima. Só não se esqueça de deixar rolar até o final, já que depois da apresentação do produto propriamente dito, ainda tem mais…
Post originalmente publicado no Brainstorm #9
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LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a men's room at Amsterdam's World Fashion Centre. When guys showed up to use the facilities, the screens sprang to life with crisp images of sexy female models, who appeared to be appraising the men's … plumbing. The images were so lifelike, as seen in the hidden-camera footage, that most guys got stage fright—with many suffering a delay before they could urinate, and 25 percent failing to pee altogether.
"The film was shot … with actual visitors of the centre," SuperHeroes creative director Rogier Vijverberg tells AdFreak. "We spent a full day in the adjacent toilet filming the reactions of unsuspecting men. As a backup, we'd hired a handful of extras. Nobody knew they were filmed beforehand, not even the extras."
The video is on track to top 1 million YouTube views in little more than two days. And though invasive, this prank seems more playful and less upsetting than some other recent ones, including the last hair-raising SuperHeroes-LG collaboration—the one with the monitors lining the elevator floor. The guys at the urinals seem mildy miffed, but those elevator riders were truly shafted.
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