Hasta La Creative!

“I mean here you get to say what you want, think what you want, and love who you want,” he continues, “and we’re both healthier and happier than a lot of other people here on earth.”
“So it’s not all that strange that so many people want to come here, and you and I who wake up here every day, haven’t we won the lottery?”
Stig then joins in, “This we’ll celebrate with some coffee” and Sebastian agrees that one needs to take the opportunity while the sun is out. How superbly Swedish of them both. As a side-note, ICA charge the Swedish government 68 million kronor a year for debit-cards that are handed out to asylum-seekers, so I guess this ad is expanding market.

Short edits : Last Days oF Dancing and 15 second “make a difference”.

Here a young bobble-head woman sits in a café pondering the big questions. Like can she make a difference? See also the 1:45 Love Story and the 15 second dance like no one is watching clips.

With Reebok Disco Chalk, every workout is a fabulous workout. Its unique formula, consisting of pure chalk and a dash of glitter, turns blood, sweat and tears into a glimmering thing of the past. “To bridge the gap between two completely different worlds with a unique product has been an exciting undertaking. It’s a good example of how a creative solution can extend and become part of a wider conversation.” says Julia Eriksson, copywriter at Animal.

During the week leading up to the song contest, Reebok will be sending out the limited edition Disco Chalk to CrossFit boxes and Reebok athletes across Europe. Included in the package is a specially developed Disco Pump
workout, consisting of three key upper-body exercises to get you pumped and glittery in no time. “We wanted to find a way for our tough fitness athletes to show their love for the upcoming European song contest
without compromising on their workout routine. The solution was simple. We call it, Disco Chalk.” says Charlotte Wik, Senior Manager Digital/Publishing, Reebok Western Europe.

All I can say is, this is begging to be turned into a fabulous spot. I want to see it now.

The posters, and the elaborate sticker message that you see when you go down the escalators apologises to tourists for Sweden, in English. The copy reads: “Sorry about the mess here in Sweden. 🙁 We have a serious problem with forced begging. International gangs profit from peoples desperation. Our government won’t do what’s needed. But we will and we are growing at record speed. We are the only opposition party in Sweden: Sweden Democrats! Welcome back to a better Sweden in 2018.”
At the end of the escalator ride, two posters cover the wall, on the left there’s a huge image of what’s supposed to look like a Romani beggar sleeping in the street. “Sweden can do better than this” the line above it reads. On the opposite wall a giant SD logo and flowers cements their status as the “only opposition party in Sweden”.

Comedian and podcaster Soran Ismail responded to the campaign by tweeting “high time to start ‘planka’ (a word for fare evasion)” and the hashtag “Stockholm public transport spreads racism.” The tweet has been retweeted over 500 times, while some who are responding to it ask him why he’s encouraging people to break the law.
Hög tid att börja planka då #SLSpriderRasism— Soran Ismail (@Soranismail) August 3, 2015