Creative Director Kammie McArthur Joins DNA

This morning we confirmed, via agency spokesperson, that Creative Director Kammie McArthur will be leaving San Franscisco’s Swirl to take a CD role at DNA in Seattle.

She beguns June 2.

McArthur brings an industry veteran’s portfolio to her new agency. Prior to joining Swirl, she performed copywriting and creative duties at Publicis‘ Seattle and Conseil/Paris offices as well as Hal Riney & Partners; her client list includes eBay, Clorox, Sprint, T-Mobile, Citi, Chevy and UNICEF (among others).

In the new role, McArthur will be reunited with DNA Principal and Director of Client Services Chris Witherspoon, with whom she collaborated on several client accounts while at Publicis Seattle.

She also founded The Mentory, a group comprised of agency vets and created to provide mentorship support for other (particularly female) professionals looking to advance within the industry.

New Career Opportunities Daily: The best jobs in media.

Whirls with paper towels / Une spirale infernale?

spirale2008 spirale2009
THE ORIGINAL?
Scottex Gigante “more paper, more absorption” – 2008
Source : Cannes Archive Online,
Agency : JWT Milan (Italy)
LESS ORIGINAL :
Handex “New zealand’s most absorbent paper towel” – 2009
Source : Bestadsontv “best outdoor of the week”
Agency : Colenso BBDO (New Zealand)
Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant.