Hasta La Creative!

Today Rosetta confirmed that it will announce some big changes in its leadership later this week. The move is not unexpected given the September announcement that now-former CEO Tom Adamski would lead the new Razorfish Global network, a group “comprised of the Razorfish, Rosetta, LEVEL Studios and Denuo brands” as well as “portions of the Groupe’s latest acquisition, Nurun.”

Talk amongst various offices hints at a “big reorg” coming. We were told that we would have to wait for the press release for confirmation on details, but the digital grapevine does claim knowledge of some changes:

• “Several managing partners” have already left the agency
• The entire lineup will be “streamlined”

The only individual name we hear among the alleged departures is that of Lars Bastholm, who joined Rosetta as its first-ever global CCO almost exactly one year ago after spending time in top creative roles at Cheil USA and AKQA and serving as digital chief at Ogilvy North America. While we can’t confirm that Bastholm is among those leaving the agency, we expect the news to include both hirings and firings.

You may remember that a string of changes preceded this pending shakeup: over the summer, Rosetta lost a COO and a CFO while gaining an ECD and a managing partner. That move followed an April round of reductions affecting approximately five percent of North American staffers as well as the February departure of ECD McClain.

Updates when we receive them…in the form of a press release.

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After spending the last four-and-a-half years at SapientNitro, where he worked out of the agency’s Boston office and last served as VP/general management/new business lead, Eric Healy has moved on to assume a new role at Rosetta. Specifically, Healy will serve as managing partner of the Publicis Groupe-owned agency’s consumer products & retail industry group. As you’d expect, Rosetta CEO Tom Adamski sings the new hire’s praises, saying in a statement, “…Eric is a true superstar, with a glowing record of business development, growth and expansion during the last 16 years. He’s the right leader at the right time to strengthen and solidify our reputation across the rapidly changing consumer products and retail industry.”

Prior to his time at SapientNitro, Healy worked as EVP of corporate development at Aegis and before, spent two years as SVP/director of interactive at Mullen and served for nearly four at Arnold. During his time at Arnold, Healy first oversaw the agency’s interactive practice before taking the lead on strategy, integrated marketing and creative development for its then-existent Vonage account.

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