Droga5 London has found a creative way to promote new productivity service Setapp: by showing just how wrong things can turn when we get distracted and don’t finish a task. In a series of comedic spots, the “Don’t Get Sidetracked. Get Setapp” social campaign showcases three scenarios where failing to complete a task leads to…
Summer– it’s a really big deal. So big in fact, your Chiltern Family Travelcard starting at just £25 will get you return travel, two for one entry at top London attractions and unlimited bus and tube travel. Considering how bloody expensive the tube is these days, that is a really good deal indeed.
It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!
In early May, we wrote about Glimpse Collective’s Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K. animal rescue center Battersea joined forces with them, offering its cats up as models, in hopes that nice Londoners would experience love at first sight.
Despite that endorsement, things weren’t looking good. In the last few days of their campaign, Glimpse—which created the Citizens Advertising Takeover Service, or #CatsNotAds—had raised $17,487, just over half of its objective (£23,000, or nearly $30,500). The company appealed to agency heads to provide rescue funds, and we closed our minds and hearts, awaiting the inevitable snuffing-out of a beautiful dream.
But this week we discovered God exists, and loves us. On Monday morning, commuters passing through London’s Clapham Common Tube station were accosted by feline friends.
Pop culture is full of stories about people trying to escape the boring-ass town they were born in. Not so in Boring, Oregon. As one inhabitant remarks, “Nobody leaves. They think they’re gonna go, but they stay.”
Just like the Hotel California!
In a short film by Ogilvy & Mather London, a brand that we won’t mention until later (to avoid spoiling the reveal) takes us directly to Boring—which actually exists!—to learn its charms, attributes and history.
It isn’t often you watch a 30-second spot that leaves you with feelings you can’t understand.
For online casino Leo Vegas, London ad agency Now has released “Carcass,” the first of a two-part series featuring client mascot Leo, the “undisputed king of mobile casino.”
The spot opens with Leo leaning against a bar and eyeing some (literal!) fresh meat across the way. It’s an irresistible lure: He saunters over and takes its stub of a hand, leading it to the dance floor, where the pair get familiar in ways that leave us, well, queasy at best.
British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans.
An outdoor campaign from the organization, which helps search for missing persons and provides support to them and their loved ones, repurposes iconography from the popular augmented reality game, which requires users to rove their cities for digital creatures in real-world locations.
The campaign, launched during a Pokemon Go event in Trafalgar Square, drew a crowd some 4,000 strong. Working with BBH Barn, the Publicis agency’s internship program, Missing People created posters featuring the faces and names of those “missing near here,” wrapped inside Pokeballs, the imaginary tools used to trap Pokemon.
Aardman animation director Lucy Izzard strikes gold with this infections little clip that is designed to educate little kids about modesty and how to defend themselves from would be perverts. Sinister topic handled with sugary sweet animation makes the medicine go down.
What’s in your pants belongs only to you
Your pants cover up your private parts
Your private parts belong only to you
If someone asks to see just tell ‘em no
Pantosaurus likes to wear his pants, he wears them all day long
They cover up his private parts, and that’s what makes him strong
If someone asks to see or tries to touch him underneath them
He tells them no, then tells someone he trusts and likes to speak to.
chorus
f someone asks to see or tries to touch under your pants
And says to keep it secret, then you must tell them NO.
Then go and find someone you trust, and tell them straight away
They’ll say well done for speaking out and make everything OK
Playing on research suggesting fragrance can lift one’s mood, a new ad for British fragranced soap and gel brand Radox shows a sullen, black-clad teenager going crazy, Broadway style, to the tune of Summer Twins’ “I Will Love You.”
What do tennis and ice cream have in common? They’re both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that’s now in its second week.
Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand’s Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.
Keira Knightley might seem dainty, but she has no problem dropping an F-bomb when the occasion calls for it—like when chastising the young British citizens who plan to skip the country’s upcoming referendum on European Union membership.
If you’re based in London and want a free bike, a new company called Buzzbike—whose name explains its entire business model—can make that happen for you.
In partnership with Cooper (creator of the Mini Cooper), which is providing the actual bicycles, Buzzbike offers Londoners not only a free bike but a Hiplok DC lock, lights, insurance and servicing—all for a £100 deposit (about $145). In exchange, users must commit to biking to work a minimum of 12 days a month and park their bikes on the street.
Why the weird requirements? The bikes are branded by whoever wants to be seen streetside, adding a democratic twang to the city bike model—Nike recently created its own city bikes for Portland, Ore., and Citi, of course, sponsors the New York program. The difference here, of course, is that no single brand has to carry the slack for the people’s transport.
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