Liberté: Tablet Takeover



Advertising Agency: Marketel Mccann Erickson, Canada
Creative Director: Sébastien Pelletier
Art Directors: Marie-Pier Blanchette, Nicolas LeBlanc
Copywriter: Étienne Mérineau
Interactive Production: Marketel Digital

BBDO Belgium: Best Tweeshes


Advertising Advertising: BBDO, Brussels, Belgium
Creative Directors: Jan Dejonghe, Derek Brouwers
Art Director: Frederic zouag
Copywriter: Nicolas Gaspart
Accounts: Jochen Van Lysebetten, Hans Henderickx
Sound design: Raygun

Teletoon Canada: Johnny Test Roller Johnny Game App


URL: http://www.teletoon.com/en/tv/johnnyTest

Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.

Director Interactive: Gavin Friesen
Producer: Colin Turnbull
Producer: Mark Kolody
Creative Director: Chad Borlase
Interactive Production: Kolody

American Heritage Dictionary: You are your words


you

URL: http://www.youareyourwords.com

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.comcan upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop

AMIA: Mourning Tweet


URL: http://mourningtweet.com

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Interactive Director: Ramiro Dirube
Creative Director: Diego Sanchez
Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Designer: Ariel Couzo

PlayStation Vita


Microsoft: Lurendrejaren (The Swindler)


Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
Copywriter: Samuel Garlöv
Web, design: Anders Stén
Digital planning: Niclas Strandh
PR: Thomas Hansen

MINI: Fan the Flame


A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.

Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

Air China: Check In At Asian Restaurants Casefilm


The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24

Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg

Latet: Social Donation Street Party


During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg

Jeep: Jeep-in Game


Jeep Poland launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in). We’ve put the awards in the most remote and hard to get place in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawe? Heinze, Krzysztof Iwi?ski
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Pawe? ?o?y?ski
Programmer: Rafa? Kostecki
Flash Developer: Pawe? Kuli?ski, Andrzej Sty?
Project Manager: Marcin Kry?ski
Account Executive: Tomek Or?owski

Moment of Silence Inc: The Steve Jobs Moment Of Silence


URL: http://stevejobsmomentofsilence.org

The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo
Client: Moment of Silence Inc.

Associação Cultural Videobrasil / Sesc: Escape Button


For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

Simulador de Photoshop no seu navegador

Um simulador realista do Photoshop direto no seu navegador. Sem precisar pagar por software e perder tempo com instalações.

Você pode também chamar de protesto. Criado pelo Visual Idiot.

Funciona bem no Chrome. Nos outros browsers não foi testado.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Scary coincidence / Une coïncidence bien flippante

spider2006 spidercar2008
THE ORIGINAL?
Nissan X-Trail poster – 2006
Agency : TBWA (Germany?)
LESS ORIGINAL :
BMW Mini Cooper S – 2008
Source : Cannes 2009 longlist
Agency : Lowe Zurich (Switzerland)
Copie du matin… chagrin. Pompe du soir… espoir? Même couleur de voiture, même cadrage, même fond… On trouve décidément de drôles de coïncidences sur la toile…
1 people like this post.

Lacoste Future advert

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.


A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda

YOC: The Year of Creativity

AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.

A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.

YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.

“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.

tavola_yoc_box.jpg

An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.

The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.

Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.

tavola_biglietti.jpg

Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.

Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008

Dove Onslaught(er) – Greenpeace commercial version

I`m sure you remember the Dove Tv commercial version that is asking you to talk to your daughter before the industry does.

Well Greenpeace has something to say about all those actions.

The Unilever palm oil supplies are burning up so this it’s destroying Indonesia’s rainforests. Greenpeace got the proof: all these actions are causing forest destruction, species extinction and climate change.

Talk to Dove before they destroy Paradise Forests

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. We’ve got the proof. They’re causing forest destruction, species extinction and climate change.

Together we can make the company stop destroying forests for palm oil.

This is a report “Burning up Borneo”, released April 2008, for the detailed scientific information of the campaign.

In November 2007, Greenpeace released Cooking the Climate, an 82-pagereport summarizing the findings of a two-year investigation that revealed how the world’s largest food, cosmetic and biofuel companies were driving the wholesale destruction of Indonesia’s rainforests and peat lands through growing palm oil consumption. This follow-up report provides further evidence of the expansion of the palm oil sector in Indonesia into remaining rainforests, orangutan habitat and peat lands in Kalimantan. It links the majority of the largest producers in Indonesia to Unilever, probably the largest palm oil corporate consumer in the world. Unilever uses 1.3Mt of palm oil or palm oil derivative every year – about 3% of global production.

1. About half of Unilever’s palm oil supply comes from Indonesia.

2. As recently as 2005, Unilever purchased 1 in every 20 tones produced in the country.

3. Unilever has failed to use its power to lead the palm oil sector toward sustainability, either through its own palm oil purchasing – its primary suppliers in Indonesia represent over a third of the country’s palm oil production.

4. – or through its role as leader of the Roundtable on Sustainable Palm Oil (RSPO),whose members represent 40% of global palm oil production.

5. Through analysis of maps, satellite data, and on-the-ground investigations between February and April 2008, Greenpeace has mapped out how expansion of the oil palm plantations in Central Kalimantan is fueling climate change and helping drive orangutans to the brink of extinction. As Greenpeace investigations show, this expansion into the Indonesian territory of the island of Borneo has in large part been led by companies who are Unilever suppliers and RSPO member.

Here are some Unilever campaign questions and answers from Greenpeace.