Scrabble: WiFi App

Okay, this is really cool !Like the official game, ‘Scrabble Wifi’ is a playful way to get free wifi connection by spelling words. People’s words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Pls see the video demo, have a ‘wow’ moment and share far and wide. We love this application! Creative + Utility = Scrabble WiFi !

Advertising Agency: Ogilvy, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Guéret, Kurt Novack
Copywriter: Remy Aboukrat
Art Director: Chris Rowson
Backend Prototype Developer: Michael Guilhermet
Creative Technologist: Erick Soulard
Motion Designer: Bastien Baumann
Account Supervisor: Julien De Beauvoir
Account Manager: Maxime Sauvanet

Alserkal Avenue/Al Manzil School: Conversations

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK.
A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams.
But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement.
Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.

Advertising Agency: DDB, Dubai
Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
Designer: Kapil Mayekar
Photographer: Jithesh Narayanan
Client Supervisor: Vilma Jurkute, Communications Director, Alserkal Avenue
Account Management & Planning: Weera Saad, Lester Wilfred
Music/Sound: Mangojam Dubai
Producer: DejaVu Studioz Dubai

Alerj, Legislative Assembly of Rio de Janeiro: Google Maps – End of the Road

We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro/ Neca Bohrer/ Bernardo Machado
Art Director: Pedro Vargens
Copywriter: Lucas Ribeiro
Additional credits: Digital Producer: Alejandra Mendoza
Account Supervisor: Daniela Autran
Advertiser’s Supervisor: Luisi Valadão
Account Manager: Rafaella Eyer
Production Company: Safari.to
Media: Thiago Bravo

Centre du prevention Suicide: Don’t skip a suicidal person

URL: http://www.dont-skip.be/video.html

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels, Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman, Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville

CoorDown Onlus: #DammiPiùVoce – Turn up my voice

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita

Verdeoro: Lost World Cup

CHALLENGE. Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.

STRATEGY. We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.

RESULTS. More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.

Advertising Agency: TBWA, Rome, Italy
Agency website: http://www.tbwa.it
Executive Creative Director: Geo Ceccarelli
Creative Director: Fabrizio Caperna
Art Director: Luca Boncompagni, Matteo Desogus
Copywriter: Arnaldo Funaro
Producer: Marco Vignale

Come Home Droga: David Droga

We wanted our message heard by the one man the whole world listens to, and guess what, he listened. See the final results of the Come Home Droga campaign here or experience it for yourself at comehomedroga.com.au

Advertising Agency: RMIT University, Melbourne, Australia
Creative: Shannon Crowe, Millicent Malcolm, Luke Falkland-Brown, Jackson Harper

Microsoft Xbox 360: Halo 4 Live Ad

Advertising Agency: McCann, London, United Kingdom
Executive Creative Directors: Rob Doubal, Lolly Thomson
Art Director: Matt Statham
Copywriter: Chris McDonald
Account Director: Richard Pike
Account Manager: Michael Burgoyne
Account Executive: Saminder Khaneka
Managing Partner: Tom Rothenberg
Project Manager: Francois Camillieri
Producer: Danielle Connolly

League against Cancer: Cancer Tweets

Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. The prevention campaign created awareness on Twitter so people could feel the silent way in which cancer acts and how easy it is to ignore it.

Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual cancers followed thousands of common people and sent subtle messages that were initially ignored, but as time passed, the cancer grew stronger and got tougher. Those who detected the messages early were able to control it and the virtual cancer stopped following them. But those who ignored the messages received final awareness advisories about how ignoring the symptoms could result in the progression towards terminal stages of cancer.

The act reached millions of people and got the entire country talking about cancer awareness. More than 9,733 social media users and even political leaders like Barack Obama suffered a virtual cancer.

Using the #CancerTweets hashtag, the campaign raised awareness about the importance of early detection because the best way to control cancer is to stop ignoring it.

Advertising Agency: Leo Burnett, Bogota, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Fernando Hernández, Mauricio Sarmiento
Creative Director: Carlos Oviedo, Alexis Ospina, Rafael Reina
Managing Director: Fernando Hernández, Mauricio Sarmiento
Account Director: Natalia Valencia
Art Director: Rafael Reina, Andres Lopez
Copywriter: Andrés Salamanca, Alexis Ospina

Ariel: Surprise Collection

Advertising Agency: Agencia Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo Da Mata
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Services: Marcio Santoro, Cecilia Duarte, Manuela Ramalho, Marina Damato
Media: Luiz Fernando Vieira, Evandro Soares
Digital Strategy: FHits, UQBAR

Ryanair: With prices this cheap, shut the f*ck up

Advertising School: Miami Ad School Europe, Berlin, germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp

Rett Syndrome: Creating a Discussion WIthout Saying a Word

Company: Gitam BBDO, Tel-Aviv, Israel
Client: Israeli Rett Foundation
Executive Creative Director: Danny Yakobowitch
Creative Director: Moshe Saikevich
Creative Planning Director: Ran Allon
Copywriter: Saar Ben Yoav
Art Director: Evgeni Zlatopolsky
V.P. Client Services: Elika Merhavi
Account Supervisor: Asaf Vishkin
Account Manager: Sara Avraham
Executive Digital Manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Project Manager: Amichay Katan
Planning Manager: Lili Aharon
Digital Studio Manager: Karin Mazor

Greenpeace: The Fashion Duel

Advertising Agency: Grey, Milan, Italy
Associate Creative Directors: Francesco Fallisi, Simona Angioni
Art Directors: Alice Pozzi, Andrea Pioppi
Copywriters: Francesca Andriani, Serena Pulga
Tv Producer: Monica Cadringher
Head of Print Production: Emilano Bianchi
Account Supervisors: Chiara Soloni, Elisa Rizzuto
Case Movie Soundtrack: Matteo Buzzanca
Web Designer & Interactive Creative Director: Beppe Bizzarro
Web Developer: Purple Network
Production Company: The Family
Executive Producer: Stefano Quaglia
Line producer: Alessandra Bracaglia
Producer: Carlotta Magnani
Director: Anna Negri
Director of Photography: Alessandro Pavoni
Editor: Alessio Doglione
Scenographer: Emita Frigato
Makeup Artist: Dalia Colli
Hairstylist: Rodolfo Sifari
Special Effects: Leonardo Cruciano
Music Composer: Dominik Scherrer
Color Correction and CGI: Bloompix

Puma Sync: The Puma Dance Dictionary

Advertising Agency: Grey, London, United Kingdom
Executive Creative Director: Nils Leonard
Creative Director: Andy Lockley
Creative: Ryan Connolly, Henrik Ridderheim
Director: Daniel Wolfe

IDI Pharmaceuticals: Cinzia Your Skin Friend

BACKGROUND
31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies.

CHALLENGE
IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts.

THE IDEA
We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin.

EXECUTION

Unbranded phase

With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was.

Branded phase

After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up.

RESULTS

+80% traffic increase to the IDI’s Dermaday Website
over 20 millions of media impressions
more than 1,2 million views on YouTube
3.340.000 friends of fan reached on Facebook
Skincare relevance on Google Trends: +32%

Advertising Agency: Leo Burnett Milan (ITALY)
Creative Director: Cristiano Tonnarelli
Art Director: Serena Micieli
Copywriter: Giuseppe Pavone, Andrea Torcoli
Group Creative Director: Paolo De Matteis, Riccardo Robiglio
Digital Creative Director: Paolo Boccardi
Digital Strategist: Andrea Torcoli

Volkswagen: The Bird

The winter makes Sweden a harsh place to live, and you know it’s coming when you see the birds migrate. But for those of us who has to stay here, Volkswagen has equipped their Skiteam edition cars with the 4MOTION four wheel drive, car heater and roof box – all the things you might need to face the Swedish winter – and made it into an affordable offer.

Together with the University in Lund we used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back. TVCs, print ads, outdoor and banners led to the campaign site where you could follow the bird, read his comments (it’s a bird, why wouldn’t it tweet?!), learn more about the offer and the 4MOTION cars as well as guess the return date for a chance to win prizes.

The campaign, and the offer, lasted until the bird returned. It’s a winter adjusted offer for a winter adjusted car.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Fredrik Simonsson, Magnus Jakobsson
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Art Director: Lennart Claesson
Copywriter: Stefan Gustafsson
Business Director: Jenny Kaiser
Agency Producer: Katarina Mohlin
Designer: Martin Runfors
Web Developer: Koji Wakayama

Google: Here’s to the Moms

URL: http://g.co/mom

Mother New York: Annual Mother’s Day

Advertising Agency: Mother, New York, USA

Brazilian Symphony Orchestra: Classicals Behind The Classics

Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse

Manon Lesko: Lobotomy

Advertising Agency: Ad Fingers, Vilnius, Lithuania