Hasta La Creative!

Edmunds.com pulled a series of YouTube ads this afternoon after auto dealers threatened to pull their business from the auto-shopping site.

Edmunds.com President Seth Berkowitz said in a statement: “Our digital videos illustrating the ‘Absurdity of Haggling’ missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to improve the car buying process for car shoppers around the country.”

Ad Age sibling Automotive News reported earlier today that a number of dealers were took issue with the ads, which they claim suggested auto dealers were unethical hagglers. The spots, created by Publicis Kaplan Thaler, show a grocery store clerk trying to negotiate prices of milk, squash and other items with unsuspecting shoppers.

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