The Barbarian Group is handling “branding and identity work, design and development of the website and ongoing social media efforts” for “Project Hello World” an initiative by Project For All “that provides internet access and digital education to underprivileged African communities” via solar-powered computer stations.

You can view some inspiring video footage of Project Hello World’s rollout in Suleja, Niger State above. The first of the project’s stations is expected to reach over 2,000 people. Children of Suleja are thrilled with the new technology and “can regularly be found playing the Hub’s pre-programed math and science games.”

Project Hello World was developed as an innovative approach to combat the over 134 million children in Sub-Saharan Africa who have never attended shcool, allowing access to technology and education to those who would otherwise never have it. “Our aim is to empower at both the individual and community level,” explains founder & CEO of Projects For All, Katrin Macmillan. “The hubs link children with e-mentors in London via Skype, provide teachers with digital support, and create sustainable programs that arm adults with new skill sets and enable community self-sufficiency.”

Project Hello World will continue expanding, adding hubs across Africa as it attempts to fulfill its mission of “reaching more than 2 million people over the next 5 years.” We wish them the best of luck in their admirable endeavor. You can learn more about the project here, and why not check out some of Projects For All’s other amazing projects on their website as well?

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TBWA\Greater China is launching its first ever “Young Bloods” program — sort of like the agency’s version of Young Glory or Young Guns — as part of its global talent initiative.

The agency describes Young Bloods as “a fully immersive creative competition whereby successful candidates work alongside members of the agency’s creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.”

TBWA’s Young Bloods program began back in 2001, the brainchild of TBWA’s Worldwide Creative Director, John Hunt. “The programme is special because it’s not an internship,” explains Hunt. “The idea is so bloody simple – we just drown the talent with creative opportunity to do real work. It’s the only way to inspire and nurture the best young talent available. The Young Bloods release a lot of energy throughout the agency as well as offer a fresh perspective on our client’s brands. Often we learn as much from them, as they learn from us.”

TBWA/Greater China began the recruiting process near the end of 2013, working closely with The One Club in China to review potential candidates. The agency received submissions from all over China, and made a final selection of three young creatives: Jing Li, Xujia Niu and Guo Giang. This September, the submission process will begin all over again.

TBWA/Shanghai partnered with P.I.G. China to create an online film promoting the venture, which you can view above. It’s a strange one. Stick around for credits after the jump. continued…

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“Sport Doesn’t Care” is the platform behind 72andSunny’s and Worldwide Paralympic Sponsor Samsung’s new campaign, showing that no matter who you are, your excuse doesn’t matter in the world of athletics.

The 90 second spot from 72andSunny Amsterdam, dubbed “What’s Your Problem? Sport Doesn’t Care,” features paralympic athletes Jessica Gallagher (alpine skiing), Seung-Hwan Jung (ice sledge hockey), Katarzyna Rogowiec (cross country skiing and biathlon), Anna Schaffelhuber (alpine skiing), Evan Strong (snowboard cross), and Greg Westlake (ice sledge hockey). These paralympians share their problems, such as “I am not a morning person,” “It’s so cold,” “Side wind. I don’t like it.” I hate the rain,” and “I’m too tired” and other problems any athlete might face, followed by the “Sport Doesn’t Care” message.

“Conversations around the Paralympic Games tend to focus on disability over athleticism,” explains Younghee Lee, EVP/global marketing, IT & mobile at Samsung Electronics. “As a brand with a passion for sport, Samsung aims to make the dialogue more empowering, focusing on the courage and performance of athletes and encouraging participation.”

Australian alpine skiier Jessica Gallagher expressed excitement at being involved in the campaign. “I think that Samsung’s commitment to the Paralympic movement is incredibly important. It calls much-needed attention to the fact that we as Paralympians are really not different from our Olympic Games counterparts — we work just as hard and want to win just as much,” she said. “I ski the same as any Olympian, I just use adaptive equipment to help negate my vision loss. Whether you’re a top athlete or a young child just starting out, sport doesn’t discriminate.”

The spot follows on the heels of a kickoff manifesto spot which launched February 20th, with a third spot in the series set for release on March 7th. Stick around for the manifesto spot after the jump. continued…

New Career Opportunities Daily: The best jobs in media.