Mar
27
Fizz Lays Out The Word Of Mouth Marketing Strategy Basics
Posted in: UncategorizedIf there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […]
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