Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness
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Lowe’s jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.
The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe’s gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.
In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats while coping with angry and distraught significant others. “There’s got to be an easier way to find my cat,” says one man, when the glow-in-the-dark cat hat is introduced. The ad boasts about the hat’s state-of-the-art technology and fashionable styles like “The Henchman” and “Bespoke Pilgrim.”
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