Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry

Brazil consistently receives numerous awards at Cannes each year. AKQA Sao Paulo’s “Never Done Evolving” campaign for Nike won the Grand Prix in the Digital Craft category in 2023. AlmapBBDO’s “E4RTH” campaign for B3 Stock Exchange was recognized with a Grand Prix in the Creative B2B category. Brazilian creativity has been recognized and celebrated for…

Gaming-Friendly Work Numpads – The Keychron Q0 Max Supports Productivity and Pastimes

(TrendHunter.com) The Keychron Q0 Max numpad is a productivity supporting peripheral engineered with the needs of professionals and gamers like in mind to help them easily transition between digital activities.

The…

Gaming-Friendly Work Numpads – The Keychron Q0 Max Supports Productivity and Pastimes

(TrendHunter.com) The Keychron Q0 Max numpad is a productivity supporting peripheral engineered with the needs of professionals and gamers like in mind to help them easily transition between digital activities.

The…

Gaming-Friendly Work Numpads – The Keychron Q0 Max Supports Productivity and Pastimes

(TrendHunter.com) The Keychron Q0 Max numpad is a productivity supporting peripheral engineered with the needs of professionals and gamers like in mind to help them easily transition between digital activities.

The…

Computer-Generated Game Updates – The No Man's Sky Game Gets the Orbital Update of Space Stations

(TrendHunter.com) Developer Hello Games unveils the latest Orbital update to the No Man’s Sky game recently, adding computer-generated space stations. There is a ship editor and a Guild system that is…

‘Every Day Is Hard’: One Year Since Russia Jailed Evan Gershkovich

In a notorious high-security prison, Evan Gershkovich of The Wall Street Journal stays connected with supporters through letters as they keep up the pressure for his release.

3 Things Marketers Should Know About Magna’s Latest Ad Forecast

U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group’s investment arm, Magna. Interpublic Group’s investment arm Magna expects total advertising spending will grow 9.2% to $369 billion–excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad…

15 Refreshing Watermelon-Inspired Products – From Tea-Based Energy Shots to Sour Beverage Syrups (TOPLIST)

(TrendHunter.com) As summer is approaching, many are looking toward embracing familiar energizing ingredients and watermelon-inspired product lines have always offered a refreshing experience that is ideal for the…

Dynamic Movement Pocket Knives – The Craighill Sidewinder Knife Features a Mechanical Hilt

(TrendHunter.com) The Craighill Sidewinder Knife is a functional yet fashionable accessory perfect for design-conscious everyday carry (EDC) aficionados to provide them something special for their collection. The…

The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. “If we’re not satisfied we can…

Coca-Cola abraça a arte de rua em campanha global com “logos não autorizados”

cocacola

A Coca-Cola decidiu inverter o script sobre a proteção da marca e lançou uma campanha global celebrando as versões de rua não autorizadas de seu icônico logo. “Every Coca-Cola is Welcome” dá luz às interpretações criativas do logo feitas por comerciantes ao redor do mundo, sublinhando a autenticidade e a onipresença da marca. Arte que …

Leia Coca-Cola abraça a arte de rua em campanha global com “logos não autorizados” na íntegra no B9.

Dynamic Movement Pocket Knives – The Craighill Sidewinder Knife Features a Mechanical Hilt

(TrendHunter.com) The Craighill Sidewinder Knife is a functional yet fashionable accessory perfect for design-conscious everyday carry (EDC) aficionados to provide them something special for their collection. The…

Brands Are Scared to Use LGBTQ+ Marketing That Works

Brands know LGBTQ+ marketing helps grow their business–they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing….

Brands Are Scared to Use LGBTQ+ Marketing That Works

Brands know LGBTQ+ marketing helps grow their business–they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing….

Dynamic Movement Pocket Knives – The Craighill Sidewinder Knife Features a Mechanical Hilt

(TrendHunter.com) The Craighill Sidewinder Knife is a functional yet fashionable accessory perfect for design-conscious everyday carry (EDC) aficionados to provide them something special for their collection. The…

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

Dentsu Launches Its New Merkury for Media Platform

Note: This story is part of an ongoing series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. Havas’ Converged, Publicis’ Epsilon PeopleCloud, PMG’s Alli, Gale’s Alchemy.Ai and DEPT’s Ada. Dentsu Media’s new Merkury for Media data and identity platform is debuting now in U.S. markets. Previously known as M1,…

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games

The NFL season doesn’t start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal’s Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as…